AI-Driven Content Strategist for Family Law Growth

Rocket Clicks, LLC

Philippines

Remote

PHP 600,000 - 900,000

Full time

2 days ago

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Benefits offered by this job

Paid vacation days

Paid sick days

Company holidays

Maternity leave

Paternity leave

Job summary

Rocket Clicks, LLC is seeking a Content Strategist to lead content strategy for family law clients, setting content and brand strategy, managing the editorial calendar, and optimizing the production engine with AI- and automation-powered workflows.

The role requires data-driven decision making, regular review of performance against traffic, engagement, and conversions, and collaboration with SEO, social, and web teams. Remote from the Philippines; US Central Time hours.

Qualifications

4+ years of content strategy or content marketing experience, including at least 1 year leading content creators.
A track record of running content programs tied to business goals, with data-driven decisions.
Proficiency with organic social analytics (YouTube, Meta, TikTok), Google Analytics, and an SEO tool such as SEMrush.
Experience with a CMS such as WordPress or HubSpot, and a project management tool such as ClickUp.
Strong writing and editing skills, with the ability to explain complex topics in plain language.
Ability to digest, analyze, and synthesize industry and market-level insights about our clients.
Experience presenting performance results and recommendations to clients or stakeholders.
Excellent written and spoken English.
Reliable high-speed internet, a dedicated home workspace, and availability to work 8:00 AM to 5:00 PM US Central Time.

Responsibilities

Build and own data-driven content strategies tied to client goals.
Own the content marketing engine of our clients, chiefly focused on organic social and lifecycle sequences via direct email.
Choose strategic priorities using search demand, competitor gap analysis, and client performance data.
Define the content marketing mix and build the editorial calendar from it, mapping pillars, topics, formats, channels, owners, and publish dates.
Configure a content marketing scorecard based on measurable KPIs, such as website traffic, rankings, engagement, conversions, and ROI.
Take ownership of hitting or exceeding scorecard targets each reporting period, and diagnose causes when targets fall short.
Write and edit content independently, from blog articles and landing pages to social captions and emails.
Use AI tools such as ChatGPT, Claude, Gemini, and AI features in SEMrush and HubSpot to speed up research, briefs, first drafts, and performance analysis.
Edit and fact-check all AI-assisted content for accuracy, brand voice, and compliance before it is published.
Own content style guides and governance standards for voice, tone, and quality, and build them into repeatable AI workflows.
Collaborate with the Multimedia Content Producer across organic and paid media, sharing performance insights.
Work with SEO, paid media, and web development so content supports active campaigns.
Track content performance across social platforms (YouTube Analytics, Meta Business Suite), web analytics (Google Analytics), marketing automation (HubSpot), and SEO tools (SEMrush).
Design and run A/B tests on headlines, formats, and CTAs, and turn results into updated guidelines.
Monitor competitors, industry trends, and new formats and platforms, and propose tests for promising ones.
Oversee how content assets are organized so they can be reused and repurposed.
Own social media distribution for clients, from scheduling and publishing to tracking engagement with the Multimedia Content Producer.