AI-Driven Content Lead

Bank of the Philippine Islands (BPI); Manila; On-site; PHP 900,000 - 1,300,000; Full time

Job summary

Bank of the Philippine Islands (BPI) is seeking an AI-savvy Content Officer in Manila to create, edit, and optimize marketing and institutional content using AI-assisted tools while preserving BPI's brand voice.

You will collaborate with design, digital, and IMC teams, review AI outputs for accuracy and inclusivity, and uphold editorial standards and governance around ethical AI usage.

Qualifications

• Bachelor’s degree in Communications, Journalism, Marketing, Multimedia Arts, or related field.
• 5–7 years of experience in content writing, copywriting, or multimedia storytelling in corporate or agency settings.
• Strong writing and editing skills across short-form, long-form, and conversational formats.
• Experience with AI content tools and familiarity with their creative and ethical limitations.
• Excellent attention to detail, editorial judgment, and command of brand tone and messaging.
• Ability to collaborate with multidisciplinary creative teams.
• Creative thinker, analytical, and can use data in making recommendations and decisions.

Responsibilities

• Content Creation: Writes, edits, and refines marketing copy, scripts, and multimedia narratives for campaigns, videos, and digital channels.
• AI Application: Uses AI-assisted writing and creative tools (e.g., ChatGPT, WalterAI, Claude) to generate, enhance, and personalize content efficiently.
• Editorial Review: Evaluates AI-generated text and visuals for factual accuracy, tone alignment, inclusivity, and brand consistency.
• Governance: Ensures ethical, compliant, and brand-safe use of AI in content creation; contributes to prompt libraries and editorial style guides.
• Collaboration: Works with design, digital, and IMC teams to develop cohesive creative executions and optimize content for multi-channel storytelling.
• Performance Optimization: Reviews content performance metrics to refine strategy and improve engagement outcomes.

Skills

Content writing

Editing

AI content tools

Brand voice & tone

Editorial judgment

Cross-functional collaboration

Data-driven decisions

Education

Bachelor’s degree in Communications

Bachelor’s degree in Journalism

Bachelor’s degree in Marketing

Bachelor’s degree in Multimedia Arts

Tools

ChatGPT

WalterAI

Claude

Job description

Bank of the Philippine Islands (BPI) is seeking an AI-savvy Content Officer in Manila to create, edit, and optimize marketing and institutional content using AI-assisted tools while preserving BPI's brand voice.

You will collaborate with design, digital, and IMC teams, review AI outputs for accuracy and inclusivity, and uphold editorial standards and governance around ethical AI usage.