49069894187- Tracking Implementation Engineer

Activate Talent; Philippines; Remote; PHP 1,772,000 - 2,954,000; Full time

Job summary

A fast-growing digital brand portfolio is seeking a Tracking Implementation Engineer to ensure flawless tracking, experimentation, and data reliability across brands. The ideal candidate will have 2-4 years of relevant experience and a strong understanding of tracking technologies. This position offers the opportunity to work from any location, contributing to innovative digital marketing strategies.

Benefits

Work from anywhere

Flexible working hours

Qualifications

• 2–4 years of technical experience in tracking, marketing tech, or CRO.
• Experience with PHP, HTML, CSS, and JavaScript.
• Familiarity with A/B testing platforms.

Responsibilities

• Deploy and maintain pixels across Meta, TikTok, Google, and Blotout.
• Implement and QA A/B tests across multiple platforms.
• Update product and catalogue IDs in Shopify.

Skills

Technical experience in tracking

Experience with GTM

Hands-on with Meta Pixel and TikTok Pixel

Working knowledge of PHP

Detail-oriented

Tools

GTM

GA4

Shopify

Google Optimise

Job description

FULL TIME
REMOTE

Position: Tracking Implementation Engineer
Type of contract: Independent contractor
Working Hours: M–F

🌎 Work from any corner of the world and be a part of the #remoteworkrevolution!!

About the Company

A fast-growing digital brand portfolio seeking a technically minded operator to ensure flawless tracking, experimentation, and data reliability across all acquisition funnels.

Scope of the Role

You’ll ensure every pixel, data layer, event, and experiment works exactly as intended across multiple brands and platforms. This role sits at the intersection of tracking, automation, CRO, and backend accuracy — perfect for a technical marketer or CRO engineer who loves precision, clean data, and operational reliability.

Duties and Responsibilities:

Tracking & Implementation

• Deploy and maintain pixels across Meta, TikTok, Google, and Blotout.
• Manage GTM containers, event triggers, and data layers.
• QA and validate event firing across landing pages and checkouts.
• Troubleshoot data discrepancies between analytics and ad platforms.
• Automate alerts to detect when key tracking events break or stop firing.

Experimentation & CRO

• Implement and QA A/B tests across PHP, HTML, or JS landing pages.
• Validate experiment setup, conversion tracking, and split logic.
• Partner with CRO analysts to ensure clean data and fast experiment rollouts.

Shopify & Integration Work

• Update product and catalogue IDs, manage metafields, and configure apps.
• Execute basic Liquid or script edits to maintain tracking accuracy.
• Integrate Shopify data flows with analytics and tracking systems.

Monitoring & Reliability

• Build uptime and pixel health monitoring using scripts or tools (UptimeRobot, Pingdom, etc.).
• Set up real-time notifications for errors or downtime affecting conversions.
• Support performance optimisation through caching or CDN configurations.

Requirements:

• 2–4 years of technical experience in tracking, marketing tech, CRO, or similar roles.
• Hands‑on experience with GTM, GA4, Meta Pixel, TikTok Pixel, and Blotout.
• Working knowledge of PHP, HTML, CSS, and JavaScript.
• Experience with Shopify for app setup, data accuracy, and basic integrations.
• Familiarity with A/B testing platforms (Google Optimise, VWO, or custom setups).
• Git/GitHub experience preferred.
• Highly detail‑oriented with a strong QA mindset and proactive communication skills.

KPIs:

• Pixel accuracy rate (% of verified events firing).
• Time‑to‑deploy or resolve tracking issues.
• A/B test deployment speed and QA success rate.
• Funnel uptime %.
• Reduction in tracking and attribution errors.