Senior Media Manager, B2B

Power Digital Marketing; Villa Rica; À distance; PEN 206 000 - 344 000; Plein temps

Avantages offerts par ce poste

Base salary paid in USD

Fully flexible work environment

Healthcare stipend

Unlimited Time Off

Growth & leadership opportunities

DEI initiatives

Résumé du poste

Power Digital is seeking a Paid Advertising Strategist to own the execution, performance, and growth of client campaigns across paid social and search. You will collaborate with account leadership to shape strategy, own reporting, and drive optimisations.

With 2-3 years in digital marketing, you will manage multiple channels (Google, Meta, TikTok, LinkedIn, Pinterest, Snapchat), craft ad copy, perform keyword research, and leverage AI tools to boost results.

Qualifications

• 2-3 years of digital marketing experience including agency work.
• Hands-on experience with multiple paid channels (Google, Meta, TikTok, LinkedIn, Pinterest, Snapchat).
• Proficient in reporting, optimisation, and performance analytics.
• Strong written and verbal communication; client-facing skills.

Responsabilités

• Own performance marketing across paid social and media platforms.
• Lead reporting, optimisation, and client communications.
• Execute keyword research, ad copy development, and bid optimisation.
• Manage client budgets and provide strategic recommendations.
• Collaborate with Specialists to drive cross-channel campaigns.

Connaissances

Digital marketing

Paid advertising

Agency experience

Analytics

Client communication

Outils

Google Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Pinterest Ads

Google Analytics

Description du poste

Who We Are

Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes.

For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work.

As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another.

At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

• Proficiency in spoken and written English at an advanced level is required for this role.

A Day In The Life

The Paid Advertising Strategist is responsible for owning the execution, performance, and growth of campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimisations, client communication, and execution of keyword research, ad copy development, bid optimisations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward-thinking strategy to clients on an ongoing basis and has a strong understanding of their service’s strategy and the levers to pull to drive performance.

Key Responsibilities

• Full ownership and execution of performance marketing via paid social & paid media native platforms
  • Meta Ads, TikTok Ads, Pinterest Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
  • Effectively executing builds and production A-Z with redundancy across channels and 100% on time delivery
  • Lead execution of optimisations with regard to performance improvements relative to goals
  • Manage all client budgets and/or advise on budget changes based on your expertise with accurate budget pacing
  • Sufficient QA that results in no errors that would yield a negative impact to revenue for clients
  • Lead proactive strategy recommendations across assigned channels, surfacing opportunities and risks ahead of client requests.
  • Maintain client testing roadmaps and project manage next steps, ensuring a consistent, ongoing cadence of experimentation.
  • Escalate performance risks early, distinguishing normal fluctuation from genuine account risk requiring intervention.
• Effectively own strategic communication internally for client teams
  • Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialists where applicable
  • Weekly client progress recaps, outlining performance insights and future recommendations
  • Consistent upkeep of client testing roadmaps and project management of next steps
• Excellent marketing and business strategy acumen
  • Complete understanding of the marketing funnel and how to execute via paid social and paid media
  • Full knowledge of the Power Circuit, adapting to the latest product processes
  • Utilise and leverage Power Digital's Nova ecosystem as it relates to your role
  • Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
• Ownership of performance reporting and strategy communication
• Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
• Employ AI technologies to enhance and optimise business processes

Role Requirements

• 2-3 years of digital marketing experience; 1-2 years in an agency setting
• Minimum 2-3 years of hands-on experience with at least 2+ of the following paid advertising channels
• Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat and other applicable paid advertising networks
• Specifically having experience with campaign development and optimisation processes such as bid optimisation, keyword research, ad copy development, campaign strategy, and optimisations
• Proficiency in Google/Microsoft Office Suite(s)
• Proficiency in Google Analytics
• Strong understanding of full-funnel marketing
• Other skills required:
  • Strong written and verbal communication skills
  • Strong organisational and project management skills
  • Self-motivated individual with a strong desire to succeed
  • Excellent interpersonal skills
  • Confident with client-facing presentations and communication
  • Strong work ethic and ability to learn quickly and independently
  • Interested in a long-lasting relationship with a growing company

Key Performance Indicators (KPIs)

• Managing a full workload indicated by $28K revenue/employee
• 90% Client Retention, evaluated biannually
• Team Retention (of DRs if applicable): 95%

Most Important Things (MITs)

• Excellence in channel production and account performance
• Cross-channel collaboration
• Internal communication

Benefits & Perks

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full-remote, in-office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital's people and culture are at the core of our success, which is why diversity in our team's backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one's identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.