Senior Integrated Content Marketing Strategist

Power Digital Marketing; Perú; Presencial; USD 110.000 - 170.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Base USD salary + commission

Unlimited time off

Fully flexible work environment

Healthcare stipend

Mental health days

Growth & leadership opportunities

Professional development programs

Quarterly awards

DEI initiatives

Descripción de la vacante

Power Digital Marketing is seeking a Senior Integrated Content Strategist, B2B, to own the end-to-end content strategy for a portfolio of complex accounts. You will guide thought leadership, sales enablement, whitepapers, and collateral, coordinating with cross-functional teams to drive revenue and improve buyer engagement.

You will mentor junior strategists, conduct audits, and map content to the buyer journey while leveraging AI tools to optimize delivery and outcomes.

Formación

• 5+ years in a B2B integrated content marketing role with client-facing work.
• Strong journalism or copywriting foundation preferred.
• Advanced data analysis and data visualization skills expected.
• Fluent in English; able to present to C-suite executives.

Responsabilidades

• Own end-to-end integrated content strategy and execution for a portfolio of B2B accounts.
• Lead content audits and map to buyer journeys to drive pipeline.
• Set strategic direction for content roadmaps aligned to revenue goals.
• Collaborate with cross-functional teams (Paid Media, SEO, Creative, Sales).
• Mentor writers and strategists to elevate account performance.

Conocimientos

B2B Content Marketing

Copywriting

Data Analysis

Data Visualization

AI Tools

English Proficiency

Herramientas

HubSpot

Salesforce

GA4

Figma

Unbounce

Claude

ChatGPT

Gemini

Perplexity

Descripción del empleo

Who We Are

We are a tech‑enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people‑first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world— with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth‑obsessed experts who demand innovation and results—driven by integrity, autonomy, and grit.

As a full‑service growth marketing firm, we offer best‑in‑class services including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we hyper‑focus on helping brands drive revenue growth and brand recognition, ultimately delivering irrefutable value for our clients. At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first‑party data, simplifying investment planning for marketing and diligence in M&A—putting marketers in a strategic seat at the table—and providing value in unparalleled ways. Managing billions in media, our dynamic team—consultative marketers, creatives, analysts, and technologists—challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

A Day In The Life

The Senior Integrated Content Strategist, B2B owns the integrated content strategy for a portfolio of complex B2B accounts and sets the strategic direction and execution of deliverables. This role operates across the full integrated content ecosystem: thought leadership, sales enablement, lead magnets, whitepapers, research reports, one‑sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks— all engineered to move a considered, multi‑stakeholder buyer through a long B2B sales cycle. Senior Strategists build and defend content roadmaps directly with C‑level stakeholders, translating pipeline and revenue goals into a clear content thesis that internal teams and client executives can rally behind. They think in systems—mapping content audits to the buyer journey, running audience research and stakeholder interviews to surface what actually moves a B2B deal forward, and adapting the roadmap as account performance and market signals shift. They bring product‑level thinking to the content offering itself; proposing new formats and approaches before clients ask. They also mentor and uplevel the strategists and writers who support their accounts. They are equally fluent in identifying the single biggest content opportunity in a client’s funnel and articulating why it matters in a room full of VPs and CMOs.

Key Responsibilities

• Own end‑to‑end integrated content strategy and execution across thought leadership articles, sales enablement materials, lead magnets, whitepapers, research reports, one‑sheeters, brochures, infographics, brand strategy, verbal identity, and messaging playbooks for a portfolio of B2B accounts.
• Lead content audits mapped to the B2B buyer journey, using audience research, market analysis, and direct stakeholder and customer interviews to identify where content is and isn’t driving pipeline.
• Set the strategic direction for each account’s content roadmap, aligning every deliverable to client revenue and pipeline goals rather than treating content as a standalone output.
• Enhance and optimize business operations through the deployment of AI technologies.
• Utilize and leverage Power Digital's nova ecosystem to benefit your department’s objectives.
• Ensure timely delivery of all Integrated Content workflows, maintaining 100% adherence to Power Digital's processes (Asana, Slack, Pulse).
• Proactively surface strategic insights and business‑critical updates to both internal and client teams, positioning yourself as the point of authority on the account’s content direction.
• Stay ahead of B2B content marketing trends and AI‑driven content practices, educating clients on recommended actions and future strategy.
• Lead cross‑functional content initiatives, coordinating with Paid Media, SEO/AEO, Creative, and Sales teams to ensure content strategy operates as the connective tissue across channels.
• Independently manage a book of B2B client accounts, ensuring comprehensive strategic and operational coverage.
• Execute 100% of Integrated Content deliverables with high accuracy and quality (no errors that would yield a negative impact to revenue for clients).
• Set informed content goals and forecasts based on historical client data and current audience needs, with the ability to adapt or re‑forecast as market and account conditions shift.
• Lead communication with internal and client teams including C‑level stakeholders.
• Power Circuit Completion & Adoption on applicable accounts.
• Be on time for all deliverables & launches.
• Perform other applicable or related duties as assigned.

Role Requirements

• Minimum of 5 years of experience in a B2B Integrated Content Marketing role with direct client‑facing experience, ideally supporting complex, multi‑stakeholder sales cycles.
• A journalism or copywriting foundation is strongly preferred.
• Advanced understanding of data analysis and data visualization utilizing tools such as HubSpot, Salesforce, GA4, Figma, or Unbounce.
• Advanced, fluent proficiency with AI tools as a core part of the strategic workflow, specifically Claude, ChatGPT, Gemini, and Perplexity.
• Advanced knowledge of B2B Integrated Content strategy spanning thought leadership, lead magnets, sales enablement material, whitepapers, research reports, one‑sheeters, brochures, brand website copy, sales and conversion‑focused landing pages, and brand messaging, with a focus on aligning every deliverable to business goals and revenue priorities.
• Demonstrated ability to set strategy including defining the content thesis for an account and defending it under scrutiny.
• Exceptional time management, prioritization, and organizational skills for strategy planning, task delegation, and reviewing deliverables across a high‑volume, high‑complexity account load.
• Ability to provide positive and constructive feedback to team members on accounts, with proven experience training and up‑leveling other strategists or writers.
• Proactive, solution‑oriented problem solver with a team‑player mentality and a bias toward original thinking over templated execution.
• Exceptional presentation skills, with proven ability to present integrated content strategy and sales pitch presentations directly to C‑suite executives, tailoring storytelling for the room and delivering actionable, defensible recommendations under executive scrutiny.
• Forward‑thinking, product‑level perspective on the content offering itself; someone who proposes new formats, services, and approaches rather than only refining what already exists.
• Proficiency in spoken and written English at an advanced level.

Key Performance Indicators (KPIs)

• Client Book Revenue per Employee: $30k
• Client Retention: 90%
• Team Retention (of DRs if applicable): 90%
• Range of the number of accounts (8‑12)

Most Important Things (MITs)

• Manage accounts with the highest workflow volume or complexity with positive feedback—primarily working on Enterprise and/or Growth accounts.
• Deep literacy of the full B2B marketing funnel and buyer journey, and command of the role Integrated Content plays in moving multi‑stakeholder deals through it.
• Identify the biggest Integrated Content opportunities based on client goals and pipeline priorities, and deliver a clear, defensible strategic roadmap for execution.
• Work with the team to delegate Integrated Content tasks and receive them back with enough time to review so that you are always hitting deadlines in regards to client workflow with minimal errors (no typos, grammatical issues). Strong attention to detail with minimal review from Account Managers and Account Directors.

Benefits & Perks

• Base salary paid in USD + commission opportunities
• Unlimited Time Off available on day one
• Fully flex work environment: full‑remote, in‑office, or hybrid
• Healthcare stipend: $50/month to support your healthcare or insurance costs
• National Holidays + 2 Mental Health Recharge Days per year
• Unlimited opportunities for growth & leadership within a rapidly growing firm
• Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
• Quarterly awards including prize money and recognition for outstanding performance
• Opportunities to be involved in company DEI initiatives

Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.