Performance Marketing/Growth Manager (App Campaigns)

Partners In Performance International Pty Ltd; San Juan de Lurigancho; Sur place; PEN 219 000 - 320 000; Plein temps

Avantages offerts par ce poste

100% Remote (Latam)

B2B Employment

Long-term growth

Competitive salary

Quality hardware

Career growth opportunities

Professional training

Referral program

English classes

Résumé du poste

IDT is seeking a hands-on Mobile Performance Marketing Manager to support the marketing team. This role focuses on executing and scaling paid campaigns across digital channels to grow the user base for two flagship apps, Boss Money and Boss Revolution.

You will collaborate with design teams, test creatively via A/B tests, analyze performance data to drive optimizations, and explore new channels and AI-powered workflows. English fluency is required; LATAM remote work is offered.

Qualifications

• 3+ years managing paid campaigns in UA, performance marketing or growth roles.
• B2C and app acquisition experience required.
• Hands-on with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Responsabilités

• Support execution of paid campaigns across channels with strategy, setup and optimization.
• Develop channel strategies to hit user acquisition targets (CPI, CPA, ROAS).
• Analyze full performance funnel from impression to downstream conversions.
• Support creative testing from concept to completion and structuring tests.
• Monitor creative performance and UA optimization impact.
• Identify improvements from performance data and translate into actions.
• Collaborate with designers to align ad assets with app messaging.
• Experiment with new channels and AI tools for marketing tasks.
• Utilize AI tools to support day-to-day marketing tasks.

Connaissances

Paid campaigns management

B2C & app acquisition

Analytical mindset

English fluent

Outils

Tableau

Description du poste

IDT (www.idt.net) is a communications and financial services company founded in 1990 and headquartered in New Jersey, US. Today it is an industry leader in prepaid communication and payment services and one of the world’s largest international voice carriers. We are listed on the NYSE, employ over 1500 people across 20+ countries, and have revenues in excess of $1.5 billion.

IDT is looking for a hands-on Mobile Performance Marketing Manager to support our marketing team. In this role you will assist in executing and scaling paid campaigns across multiple digital channels, helping grow the user base for two of our flagship apps, Boss Money and Boss Revolution. This is a great opportunity for someone looking to develop their UA skills through smart strategy, continuous testing, and data-driven optimization.

The interview process will be conducted in English.

What You'll Do:

• Support the execution of paid campaigns across multiple channels, including Google Ads, Meta, TikTok, Snapchat, Reddit, X and others, assisting with strategy, setup and daily optimization.
• Help develop and execute channel strategies to contribute to user acquisition targets (CPI, CPA, ROAS).
• Analyze the full performance funnel from ad impression through install, activation and downstream conversions, connecting paid media inputs to outcomes that inform budget and optimization decisions.
• Support creative testing from concept to completion, executing A/B tests and helping establish a structured testing framework.
• Monitor and measure creative performance to evaluate how UA optimizations and changes influence results.
• Identify areas of improvement by analyzing performance data and converting insights into clear actions.
• Support the day-to-day collaboration with designers and creative teams to ensure ad assets are aligned with each app's messaging and audience.
• Continuously seek to learn and experiment with new channels, optimization strategies and creative concepts, staying ahead of the latest trends in mobile user acquisition.
• Experience or interest in leveraging AI tools to support day-to-day marketing tasks, from creative production and copywriting to campaign workflows and performance analysis.

Requirements:

• 3+ years managing paid campaigns in a UA, performance marketing or growth role.
• B2C + App acquisition experience needed.
• Hands-on experience with paid social platforms such as Meta, TikTok, and Snapchat.
• Strong analytical mindset with the ability to analyze performance data and turn it into clear optimization decisions.
• Fluent in English, written and spoken.

Nice to have:

• Experience working with Tableau.
• Experience with fintech, remittance, or financial apps.
• Familiarity with MMPs.
• Experience with additional paid channels, such as Google Ads, DSPs, Reddit, and others, is a plus.
• Basic understanding of ASO (App Store Optimization) and its role in driving organic and paid app growth is a plus.
• Working knowledge of AI tools for marketing (creative, copy, analysis, or workflow automation).
• Experience with influencer marketing.

What we offer:

• 100% Remote work opportunity for the Latam region!
• B2B Employment ($, gross).
• Stable job with long-term growth perspective.
• Competitive salary with annual performance review.
• Really good hardware.
• An exciting and challenging job with talented people around.
• Continuous learning and career growth opportunities.
• Compensation for professional training, seminars, and conferences.
• Referral program – get rewarded for helping us grow the team with talented people.
• Company-supported English classes to enhance your professional growth.

Only accepting applicants from LATAM.