Marketing Manager

MSD; Lima Metropolitana; Presencial; PEN 241.000 - 345.000; Jornada completa

Descripción de la vacante

MSD in Peru seeks a Marketing Manager to lead brand strategy and portfolio execution across therapeutic areas. Translate market insights into go‑to‑market plans, coordinating public and private channels and steering P&L, forecasting, and launches for priority brands.

The role bridges Product Management and Business Unit leadership, aligning access/policy/medical stakeholders and driving sustainable growth and patient access.

Formación

• Bachelor’s degree in Marketing, Business, Economics, Engineering, Pharmacy, Medicine, or related field.
• Postgraduate/MBA in Marketing, Sales Management, or Business Management preferred.
• Fluent English (essential).

Responsabilidades

• Develop and lead strategic brand plans aligned to Business Unit goals and therapeutic priorities.
• Translate insights into value propositions, segmentation, and omnichannel go-to-market models.
• Guide product managers on launches and lifecycle initiatives across channels.
• Own P&L, forecast, and spend optimization for assigned portfolio.
• Coordinate across Access, Policy, Medical, Commercial, Regulatory, and Legal teams.
• Drive commercial excellence and timely delivery of promotional plans.
• Lead market intelligence and analytics to inform decisions.
• Ensure governance and regulatory compliance in all activities.

Conocimientos

Brand Management

Cross-Functional Leadership

Market Research

Market Segmentation

Omnichannel Marketing

Product Launches

Product Management

Strategic Planning

Adaptability

Educación

Bachelor's degree

MBA

Herramientas

IQVIA

Excel

PowerPoint

Descripción del empleo

Job Description Role Purpose

The Marketing Manager is responsible for leading the brand strategy and portfolio marketing execution across assigned therapeutic areas, bridging product-level management and business unit strategy. This role translates market and customer insights into integrated go-to-market plans, orchestrates cross-functional execution in public and private channels, and steers P&L, forecasting, and launch readiness for priority brands. Positioned between the Product Manager and the Business Unit Director, the Marketing Manager provides strategic direction to brand teams, aligns with access/policy/medical stakeholders, and supports the Business Unit in achieving sustainable growth and patient access.

Key Responsibilities

Strategy and Portfolio Leadership

Build and own short/mid-term brand strategies and integrated marketing plans for assigned products/indications, aligned to Business Unit objectives and therapeutic area priorities. Translate customer, market, and competitor insights into clear value propositions, segmentation/targeting, channel mix, and omnichannel journeys. Shape go-to-market models across private and public channels; adapt strategies to market access, reimbursement, and policy dynamics. Ensure products manager capture and act on field intelligence to refine strategy.

Launch and Lifecycle Management

Guide product manager to develop launch readiness plan and ensure execution for new indications/line extensions within scope, partner with Business Unit Director on major launches for strategic alignment. Drive lifecycle strategies (positioning refresh, access pull‑through, evidence and content needs, tactical optimization) to sustain growth and share.

Performance and P&L Ownership

Own brand P&L for assigned portfolio: set targets, manage spend, and optimize across tactics and channels. Lead demand and financial forecasting in partnership with Finance and Supply; monitor performance and course‑correct based on analytics and field feedback.

Cross‑Functional Orchestration

Help Product manager to navigate and influence cross‑functional team (Access, Policy, Medical, Commercial, Regulatory, Legal, Finance) to deliver plans compliantly and on time. Partner closely with Market Access and Policy to navigate tendering, reimbursement, and formulary dynamics in public and private sectors. Align with Medical Affairs on evidence needs, scientific narratives.

Commercial Excellence

Ensure promotional strategies & tactical plans development & timely delivery. Facilitate coordination and interaction between Regional leads and Product manager.

Insights, Analytics, and Market Intelligence

Lead continuous market monitoring, competitor tracking, and opportunity/risk assessments; recommend actions with clear business impact.

Governance and Compliance

Oversee internal approval workflows, sponsorships, and activity reviews with Legal/Compliance/Regulatory. Ensure all activities adhere to local regulations, codes, and company policies.

People and Stakeholder Leadership

Provide direction and coaching to Product Managers/ Marketing analist; contribute to team capability building. Influence without authority across functions; represent Marketing in Business Unit forums when delegated by the Business Unit director.

Qualifications

Education

Bachelor’s degree in Marketing, Business, Economics, Engineering, Pharmacy, Medicine, or related field. Postgraduate/MBA in Marketing, Sales Management, or Business Management preferred. Fluent English (essential).

Experience

5–7 years of progressive experience in pharmaceutical marketing including at least 3 years as Product Manager. Therapeutic area experience in Oncology, Immunology, cardio, Vaccines, or Rare Diseases highly valued; multinational experience preferred. Proven track record in P&L management, forecasting, and execution of integrated marketing plans across public and private channels. Experience leading cross‑functional teams and contributing to launches.

Technical Skills

Proficiency with Office tools (Excel, PowerPoint); strong command of market audits (IQVIA, etc.). Solid understanding of market access and policy environments; familiarity with tendering and reimbursement processes.

Competencies

Strategic thinker with strong commercial acumen and analytical rigor. Results‑oriented, persistent, and self‑motivated; able to prioritize and execute with discipline. Excellent communication and stakeholder management; strong negotiation skills. Leadership and team coaching; ability to influence across functions and levels. Planning, organization, and follow‑through; resilience under pressure. Patient‑ and customer‑centric mindset; high standards of ethics and compliance.

Reporting Line

Reports to: Business Unit Director

Key interfaces

Medical Affairs, Market Access, Policy, Commercial/Sales, Finance, Legal, Regulatory, Strategy, and external stakeholders (HCPs, payers, institutions).

Required Skills

• Adaptability
• Brand Management
• Cross‑Functional Leadership
• Market Research
• Market Segmentation
• Omnichannel Marketing
• Product Launches
• Product Management
• Strategic Planning

Search Firm Representatives Please Read Carefully

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular Relocation: VISA Sponsorship: Travel Requirements: Flexible Work Arrangements: Hybrid Shift: Valid Driving License: Hazardous Material(s):

Our company is a global health care leader with a diversified portfolio of prescription medicines, vaccines and animal health products. The difference between potential and achievement lies in the spark that fuels innovation and inventiveness; this is the space where we have codified our legacy for over a century. Our success is backed by ethical integrity, forward momentum, and an inspiring mission to achieve new milestones in global healthcare.