Sales Supervisor | Al-Futtaim Automotive - BYD | KSA
The Sales Supervisor is responsible for leading and managing day‑to‑day showroom sales operations, ensuring a team of Sales Executives consistently achieves unit sales, F&I penetration, and trade‑in targets. The role combines hands‑on leadership, deal support, and performance coaching to drive pipeline discipline, improve conversion rates, and deliver a consistent brand‑standard customer experience.
Key Responsibilities
Team Leadership & Daily Operations
- Lead daily sales operations through team huddles, target tracking, and activity planning aligned with monthly objectives
- Allocate walk‑in customers, digital leads, and key accounts based on team workload, performance, and conversion capability
- Coach Sales Executives on product knowledge, sales techniques, customer engagement, and objection handling
- Monitor individual and team performance, ensuring alignment with sales targets and dealership expectations
- Maintain discipline in showroom processes, attendance, and daily activity standards
Deal Support & Conversion
- Support Sales Executives in handling high‑value, complex, or sensitive customer negotiations
- Approve discounts, F&I proposals, and trade‑in valuations within delegated authority levels
- Drive structured second‑facing on undecided customers to improve closing ratios
- Ensure every deal is structured to maximize profitability while maintaining customer satisfaction
Pipeline & Activity Management
- Monitor lead response times, pipeline health, and conversion performance across the team
- Ensure 100% lead capture, accurate data entry, and consistent updates within CRM / DMS systems
- Identify underperformance early and implement corrective coaching and action plans
- Maintain visibility on booking pipelines, test drives, and pending deals to ensure consistent sales flow
Customer Experience & Showroom Standards
- Ensure showroom presentation, vehicle display, and demo fleet readiness meet brand standards at all times
- Handle customer escalations proactively to resolve issues quickly and protect NPS / CSV performance
- Coordinate with Handover, F&I, and Aftersales teams to ensure a seamless and professional customer journey
- Promote a customer‑first culture across the sales team
Reporting & Compliance
- Prepare daily, weekly, and monthly performance reports for the Sales Manager covering team activity, sales performance, and pipeline status
- Ensure all deals comply with OEM, regulatory, and internal documentation standards including KYC and financing requirements
- Maintain audit readiness across deal files, customer records, and sales documentation
- Support compliance with company policies, brand guidelines, and regulatory requirements
Educational Requirements
- Diploma or Bachelor’s Degree in Business Administration, Marketing, or a related discipline
Experience Requirements
- Minimum 3–6 years of automotive retail sales experience within a franchised dealership environment
- At least 1–2 years of experience in a senior sales, team lead, or supervisory role
- Proven track record of strong personal sales performance prior to moving into leadership
- Experience managing daily showroom operations and coaching sales teams in high‑volume environments
Technical Skills
- Strong proficiency in CRM and Dealer Management Systems (DMS) for pipeline management, deal tracking, and reporting
- Solid Microsoft Office skills, particularly Excel for performance tracking and reporting
- Good understanding of F&I products, financing structures, and trade‑in valuation processes
- Ability to analyse sales performance metrics and drive improvement actions