Digital Marketing Specialist

Digital Mall; Muscat; On-site; OMR 25,000 - 45,000; Full time

Job summary

A leading digital marketing agency in Oman is seeking a Digital Marketing Specialist to plan, execute, and optimize multi-channel paid media strategies. Ideal candidates will have 2+ years of experience across various advertising platforms and be fluent in Arabic and English. The role offers competitive salary and relocation assistance, fostering a fun work culture focused on growth and development.

Benefits

Competitive salary

All hardware and software provided

Sponsorship VISA for expats

Relocation cost covered

Work-Life balance

Opportunities for learning and growth

Qualifications

• 2+ years of experience on all listed platforms: Meta Ads, Google Ads, Snapchat Ads, TikTok Ads, X/Twitter Ads.
• Fluent in Arabic and English, both spoken and written.
• Skilled in Math and Computers.
• Strong communication and presentation skills.

Responsibilities

• Develop marketing strategies and plans to achieve targets.
• Build and execute paid media plans across various platforms.
• Run structured A/B tests and scale winners.
• Generate leads through cold calling, email marketing, etc.
• Deliver persuasive marketing presentations to clients.
• Negotiate pricing and terms with clients.
• Conduct market research and analyze trends.
• Collaborate with the marketing team on campaigns.
• Utilize CRM systems to manage customer information.

Skills

Fluent in Arabic

Fluent in English

Strong communication skills

Strong presentation skills

Mathematics skills

Tools

Meta Ads

Google Ads

YouTube Ads

Snapchat Ads

TikTok Ads

X/Twitter Ads

Job description

Overview

About the job Digital Marketing Specialist

We're hiring a Digital Marketing Specialist with strong communication and persuasion skills to plan, execute, and optimize multi-channel paid media. Youll support the marketing team, own performance KPIs end-to-end, and turn insights into growth.

Responsibilities

• Developing marketing strategies and plans to achieve marketing targets and business objectives. This includes identifying target markets, analyzing customer needs, and determining the most effective marketing approaches.
• Build and execute paid media plans across Meta, Google/YouTube, Snapchat, TikTok, and X/Twitter; own budgets, pacing, and daily optimization.
• Run structured A/B tests (audience, creative, placements, bidding, landing pages) and scale winners methodically.
• Generating leads through various channels such as cold calling, email marketing, social media, networking events, and referrals. Conducting research to identify potential clients and initiating contact to explore marketing opportunities.
• Delivering persuasive marketing presentations and product demonstrations to potential clients. Effectively communicating the value proposition, features, and benefits of the product or service to generate interest and close deals.
• Negotiating pricing, terms, and contracts with potential clients to reach mutually beneficial agreements. Employing marketing techniques and tactics to overcome objections and handle negotiations.
• Conducting market research and analyzing market trends, competition, and customer preferences. Gathering insights to identify opportunities, develop marketing strategies, and refine sales approaches.
• Collaborating with the marketing team to develop and execute marketing campaigns and promotions. This includes creating compelling messaging, selecting appropriate marketing channels, and tracking campaign performance.
• Utilizing CRM systems to manage customer information, track sales activities, and monitor the sales pipeline. Updating and maintaining accurate and comprehensive customer records.

Requirements

• experience on all listed platforms: Meta Ads, Google Ads/YouTube, Snapchat Ads, TikTok Ads, and X/Twitter Ads (2+ Years)
• Fluent in Arabic and English (spkend & written)
• Skilled in Math and Computers
• Strong communication and presentation skills

Benefits

• Competitive salary.
• All of the hardware and software will be provided for you.
• Sponsorship VISA will be provided for expats.
• Relocation cost from origin country to Oman will be covered.
• Work-Life balance.
• Fun and fair work culture with opportunities to learn, upskill, and grow your portfolio through diverse projects.