Content Specialist

Heli; Oman; Remote; OMR 19,000 - 27,000; Full time

Job summary

A leading digital marketing firm is seeking a Mid-Level Content Strategist to develop and implement impactful content across various channels. You will be responsible for creating SEO-based blogs, advertorials, and service pages, while ensuring brand voice consistency and driving business growth. This remote position requires a strong background in content strategy and proficiency in SEO techniques.

Qualifications

• Proven experience in developing content marketing strategies.
• Strong skills in SEO and content optimization.
• Ability to create engaging and informative content across channels.

Responsibilities

• Develop and implement a content marketing strategy aligned with business goals.
• Create SEO-based content, including blogs and landing pages.
• Maintain brand voice consistency across digital platforms.

Skills

Content Strategy & Planning

Creative Copywriting

SEO & Content Optimization

Digital Marketing Awareness

Analytical Skills

Job description

The purpose of this position is to produce impactful content across multiple channels, supporting both brand awareness and business growth.This includes producing SEO-based content, blogs, advertorials, and service pages, while also handling creative copywriting, storytelling, and multi-channel campaigns. The role ensures consistency of brand voice, on-page optimization, and performance-driven content delivery that enhances visibility, strengthens customer trust, and supports business growth in a competitive digital landscape.

Mide-Level

Remote

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals.
• Create and deliver SEO-based content, including blogs, advertorials, landing pages, and service descriptions.
• Maintain and refine the brand voice across all digital touchpoints.
• Contribute to planning multi-channel content campaigns (website, social media, email, PR).
• Collaborate with design, product, and marketing teams to ensure cohesive storytelling.
• Stay updated on industry trends, competitors, and emerging content formats to drive innovation.

Technical Competencies Content Strategy & Planning

• Plans content calendars, aligns with marketing goals.

Creative Copywriting & Storytelling

• Builds strong brand narratives, adapts to multiple formats.
• Shapes brand voice, innovates storytelling frameworks, mentors others.

SEO & Content Optimization

• Deliver SEO-based content and solid knowledge of on-page SEO techniques.

Digital Marketing & Multi-Channel Awareness

• Creates tailored content for multiple platforms.

Analytical & Performance Tracking

Behavioural Competencies Quality & Creativity

• Deliver accurate, well-researched, and error-free content.- Introduce fresh ideas and storytelling techniques to keep content engaging.

Adaptability & Consistency

• Adjust tone and style based on platform and audience.- Maintain consistency with the brand’s identity and voice.
• Work effectively with design, product, SEO, and marketing teams.- Take ownership of deadlines, KPIs, and overall performance outcomes.

Data & Growth Mindset

• Use analytics and feedback to refine strategies.- Stay updated on SEO, content trends, and industry best practices.- Demonstrate proactive learning and continuous improvement.