Supporter Acquisition Manager

World Vision, Inc.; Maungakiekie-Tāmaki; Hybrid; NZD 60,000 - 80,000; Full time

Job summary

A leading humanitarian organization based in Auckland is seeking a Supporter Acquisition Manager. You will design and manage conversion journeys to turn leads into higher-value donors, optimizing onboarding and campaign performance. Ideal candidates will have 5–7 years of relevant experience in marketing and fundraising, with strong CRM skills. This role offers an opportunity to significantly impact vulnerable children’s lives and work within a hybrid model that supports both flexibility and collaboration.

Benefits

Comprehensive benefits package

Southern Cross medical insurance

Hybrid work environment

Employee Assistance Program (EAP)

Free Wills package

Qualifications

• 5–7 years’ experience in marketing, fundraising, or supporter acquisition.
• 3–5 years’ experience with CRM, CDP, and automation platforms.
• Proven success in conversion strategy and appeal campaign delivery.

Responsibilities

• Design and implement conversion journeys for warm leads.
• Manage appeal campaign conversions to maximise donations.
• Collaborate across teams to ensure seamless leads handoffs.

Skills

Marketing expertise

Fundraising experience

Analytical skills

CRM and automation knowledge

Omnichannel design experience

Tools

Dynamics

Segment

Customer.io

Job description

It’s not every day that a job comes along where you really can change the world. Keep reading if you want to be part of:

• Creating positive change in the lives of the world's most vulnerable children.
• Driving appeal campaigns and upsell journeys that maximise donor impact.
• Using data, automation, and innovation to drive cost-effective growth.
• Crafting powerful, donor‑centred stories that inspire generosity and move people to action.

As Supporter Acquisition Manager, you’ll design and manage conversion journeys that turn warm leads into new, returning, or higher‑value donors. You’ll be responsible for appeal campaign performance, optimising onboarding experiences, and working with affiliate partners. You’ll also blend fundraising principles, emotional storytelling, and donor psychology to create moments that motivate action, from first engagement through to conversion. By using insights, data, and automation, you’ll personalise experiences, optimise journeys, and ensure every message delivers clarity, empathy, and purpose. By collaborating closely with creative, marketing, engagement, and data teams, you’ll bring to life compelling multi‑channel journeys that convert, retain, and uplift supporters, helping World Vision reach even more vulnerable children.

Key Responsibilities

• Design and implement mid‑to‑lower funnel conversion journeys for warm leads.
• Optimise onboarding and early retention journeys to reduce drop‑off.
• Manage appeal campaign conversions, maximising donations and supporter experience.
• Enhance digital sign‑up flows, landing pages, and multi‑channel journeys.
• Oversee affiliate partnerships and co‑design effective acquisition campaigns.
• Run structured A/B tests, using data and attribution analytics to improve outcomes.
• Ensure CRM, CDP, and automation data flows support effective targeting and personalisation.
• Collaborate across teams to ensure seamless leads handoffs into conversion journeys.

This is your opportunity to join a committed and collaborative team at World Vision New Zealand, working together to create meaningful change for children. Every day, your skills will contribute to projects that help families in the world’s toughest places build safer and brighter futures. At the end of the day, you’ll know your work played a part in making a real difference.

About you

• 5–7 years’ experience in marketing, fundraising, or supporter acquisition.
• 3–5 years’ experience with CRM, CDP, and automation platforms (e.g., Dynamics, Segment, Customer.io).
• Experience in fundraising conversion, performance marketing, or lead nurturing.
• Proven success in conversion strategy, appeal campaign delivery, and early retention.
• Skilled in designing omnichannel conversion journeys (email, SMS, WhatsApp, tele, DM, paid media, website).
• Strong analytical skills and experience running structured testing.
• Ability to brief and collaborate effectively with internal and external teams.

Why work with us

The team at World Vision are connected in our desire to seek justice and to overcome poverty for all children, everywhere. We are mission focused and maintain our Christian identity while embracing the diversity of all people.

We offer unique benefits that are aligned to who we are as an organisation and our people.

• You’ll be part of creating positive change in the lives of the world's most vulnerable children.
• We offer a comprehensive benefits package; including Southern Cross medical insurance and life insurance, a day off on your birthday, the option to buy additional leave, a hybrid work environment, an Employee Assistance Program (EAP), and access to a free Wills package.
• Be a part of World Vision’s haerenga (journey) of embracing te ao Māori, enabling us to be more effective in achieving our Mission.
• Opportunities for ongoing learning, development and education through a range of channels including training and development as part of World Vision International.

What you need to know

World Vision is a Christian organisation that empowers everyday New Zealanders to stand up and make a difference for children in the world’s toughest places through emergency relief, community development and advocacy work.

You’ll be joining New Zealand’s largest overseas humanitarian organisation, made up of 100 staff. You’ll also become part of something bigger, World Vision’s global partnership of 35,000 staff and 3.3 million supporters in 100 countries. So far, we’ve impacted the lives of more than 200 million vulnerable children by tackling the root causes of poverty. This is your chance to make a massive impact, right when it’s needed the most.

We work from a Christian kaupapa. We see our work as a practical expression of the gospel, and we value and support the wairua (spiritual wellbeing) of our people and partners.

We believe in a world where every child, no matter where they were born, can live life in all its fullness. It’s as simple as that.

Location and Hours

• Based in Penrose, Auckland
• Full‑Time, Permanent position. 37.5hrs per week.
• Hybrid work

Eligibility

To be eligible for this role you must have current entitlement to work in New Zealand.

Apply Now

We welcome applications from anyone who wants to seek justice and overcome poverty for all children, everywhere, and brings the required skills. We act in ways that respect the dignity, uniqueness and intrinsic worth of every person. Please let us know if there are any accommodations we can make to help you with your application or in our recruitment process.

Our vision for every child, life in all its fullness; Our prayer for every heart, the will to make it so.