Strategic Market Research Leader

University of Auckland; Auckland; Hybrid; NZD 114,000 - 155,000; Full time

Benefits offered by this job

Hybrid/remote working patterns

Five weeks' annual leave

Competitive remuneration with up to 6.

Job summary

University of Auckland is establishing a new market research and insights capability to help inform strategic decisions across student recruitment, brand positioning, and research opportunities. The Market Research Manager will lead this function, partnering with senior leaders to embed insights into planning and decision-making within Planning and Information Office.

The role blends leadership, analytics, and stakeholder engagement, with opportunities to shape the team, tools, and best

Qualifications

• Significant experience leading market research, insights, or customer intelligence functions within a large and complex organisation.
• Expertise in quantitative and qualitative research methodologies, forecasting, segmentation, and advanced analytics.
• Experience establishing research frameworks, governance processes, tools, or platforms that support strategic decision-making.
• Proven people leadership experience, including building capability, leading teams, and developing high-performing functions.
• Exceptional stakeholder engagement skills, with the ability to influence senior leaders and translate complex analysis into clear recommendations.
• Relevant tertiary qualification in marketing, data science, business, social sciences, or a related discipline, with postgraduate qualifications advantageous.

Responsibilities

• Translating insight into action.
• Influencing decision-making.
• Strategic foresight.
• Identifying opportunities and risks.
• Leading organisational change.

Skills

Market research lead

Stakeholder engagement

Forecasting

Advanced analytics

Education

Postgraduate qualification in marketing/data science/business

Tools

Governance frameworks/tools

Research platforms

Job description

University of Auckland is establishing a new market research and insights capability to help inform strategic decisions across student recruitment, brand positioning, and research opportunities. The Market Research Manager will lead this function, partnering with senior leaders to embed insights into planning and decision-making within Planning and Information Office.

The role blends leadership, analytics, and stakeholder engagement, with opportunities to shape the team, tools, and best