Senior Specialist Brand

Auckland Council; Auckland; Hybrid; NZD 115,000 - 125,000; Full time

Job summary

Auckland Council is seeking a Senior Specialist Brand to join the Brand and Creative team on a permanent, full-time basis. You’ll steward the Auckland Council brand and shape how it is expressed across the organisation, partnering with teams to embed brand consistently across customer touchpoints.

You’ll develop brand frameworks and guidance, oversee assets and visual identity standards, and translate strategic thinking into practical guidance and outcomes for a large, diverse audience.

Qualifications

• Experience in brand strategy, governance or management across large organisations.

Responsibilities

• Embed brand consistently across customer, community and organisational touchpoints.
• Contribute to brand frameworks, guidance and tools for teams to apply the brand.
• Provide trusted advice and build partnerships across the organisation.

Skills

Brand strategy

Governance

Stakeholder management

Education

Tertiary qualification in marketing or communications

Job description

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• Be the brand expert and help shape how Auckland Council connects with Aucklanders.
• Lead a permanent full-time role driving a fresh and innovative approach to branding across a large and complex organisation.
• Make a visible impact by influencing major projects, campaigns, and brand experiences that reach communities across the region.

The Brand and Creative team has a permanent opportunity for a Senior Specialist Brand to join the team, reporting to the Brand & Creative Manager. At Auckland Council, our brand is more than a logo or visual identity. It's how Aucklanders experience us through our communications, services, places and interactions every day. You'll play a key role in thestewardship of the Auckland Council brand and the ongoing evolution of how it is expressed across the organisation. Working across one of New Zealand's most complex organisations, you'll help ensure our communications, services, places and experiences reflect who we are and what we stand for.

In this varied and collaborative role, you'll partner with teams across Council to embed our brand consistently across customer, community and organisational touchpoints. You'll identify opportunities to strengthen how the brand shows up, contribute to its ongoing evolution of our brand, and help translate strategic thinking into practical guidance, experiences and outcomes.

You'll contribute to the development of brand frameworks, guidance and tools that help teams apply the brand effectively and consistently. From overseeing brand assets, templates, signage and visual identity standards to providing advice on tone of voice and customer touchpoints, you'll help ensure Auckland Council presents a cohesive, recognisable and trusted brand experience.

You'll also build brand capability across the organisation, bringing a strategic brand perspective that helps teams make better decisions about how Auckland Council presents itself and connects with Aucklanders. Alongside this, you'll monitor emerging trends, community expectations and opportunities to strengthen how Auckland Council shows up across the region.

Please view the position description here . Remuneration range is $115,00 - $125,000 depending on skillset and experience.

You understand that strong brands are built through experiences as much as communications.You're comfortable contributing to strategic brand thinking while also working hands-on with the systems, assets and guidance that bring it to life. You're curious, insightful and enjoy challenging assumptions to strengthen how a brand is experienced and understood.

We're looking for someone who brings experience in brand strategy, management or governance, along with a strong understanding of how brand, customer experience, communications and organisational culture work together.

You'll be a strong relationship builder who can work effectively across a large and complex organisation, providing trusted advice and constructively challenging thinking where opportunities exist to strengthen the brand.You'll have excellent written and verbal communication skills, with a strong understanding of tone of voice and the ability to adapt messaging for different audiences and channels. You will exercise sound judgement, show initiative, and take a proactive approach to identifying and responding to opportunities and challenges. Equally important is your collaborative working style, enabling you to build strong partnerships and achieve successful outcomes across the organisation.

You'll also bring:

• A tertiary qualification in marketing, communications or a related discipline.

Experience managing visual identity systems, templates, brand assets and governance processes.

An understanding of how brand, customer experience, communications and organisational culture work together.

The ability to identify opportunities, challenge constructively and contribute to the ongoing evolution of a brand.

Most importantly, you'll see brand as more than a visual identity. You'll be motivated by opportunities to strengthen how Auckland Council is experienced through the communications, services, environments and interactions that shape everyday experiences for Aucklanders.

At Auckland Council, you will join a dynamic, supportive environment where your mahi (work) will directly impact the lives of over 1.8 million Aucklanders. We offer flexible working conditions, a focus on well-being, and a culture of continuous improvement.

We are proud to be recognised for our commitment to diversity, equity and inclusion. We are accredited by GenderTick, a signatory of the Pride Pledge. These commitments reflect our ongoing efforts to create a workplace where all staff feel valued, respected, and empowered to thrive.

Together, we can create a Tāmaki Makaurau we can all be proud of.As part of our organisation, please view a range of our: benefits

We are reviewing applications on a rolling basis and may close this advert earlier than initially advertised. We will update the advert accordingly, so please check back regularly for any changes.

Our employer Kiwisaver contribution is additional to base salary offered.

Auckland Council is an equal opportunity employer (EOE) and we are committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application to assist you through the recruitment process.