Senior Social Media Manager

Genesis Energy NZ; Auckland; On-site; NZD 100,000 - 130,000; Full time

Job summary

A prominent energy company based in Auckland is seeking a Senior Social Media Manager to lead and elevate its social media strategy. The role involves developing a long-term strategy, managing a team, and ensuring communication aligns with brand goals. The ideal candidate has over 8 years of social media experience, including strategic leadership. This position offers various benefits to support a thriving future.

Benefits

Southern Cross medical insurance

Electricity and gas discounts

Flexible working options

Annual wellbeing allowance

Career development opportunities

Qualifications

• 8+ years of social media experience, with at least 2 in a senior role.
• Proven success in executing high-performing social media strategies.
• Experience in leading and mentoring teams.

Responsibilities

• Develop and implement long-term social media strategy.
• Lead channel growth, content planning, and audience engagement.
• Manage and mentor a small team for creativity and accountability.

Skills

Social media management

Leadership

Communication skills

Analytical thinking

Storytelling

Crisis management

Job description

What you’ll do:

We’re looking for a Senior Social Media Manager to lead the strategic direction and execution of our social mediainitiatives that strengthen the brand’s presence, reputation, and engagement across platforms for Genesis and Ecotricity- our latest product brand.

This is a newly created, Auckland-based role, giving you the chance to truly own our social media strategy and elevate how we show up for our audiences. You’ll lead a small team, work closely with senior leaders, and bring your creative vision, strategic mindset, and confident communication skills to an environment that’s fast-moving and evolving.

In this role, you will:

• Develop and implement a long-term social media strategy aligned with business and brand goals.
• Lead channel growth, content planning, and audience engagement across multiple platforms.
• Oversee the creation of high-quality, on-brand, and engaging content that connects with our audiences.
• Manage and mentor a small team, fostering creativity, accountability, and growth.
• Collaborate with internal teams to align messaging and storytelling.
• Monitor and report on performance metrics, providing insights that shape future activity.

Note: The internal title for this role is Social Media Manager, however, we have adjusted the advertised title to more accurately reflect the level of expertise and experience needed for the role.

What you’ll bring:

You’re a confident communicator and strategic leader who thrives in dynamic environments. You combine creative flair with analytical thinking and can stay calm and solutions-focused under pressure.

You’ll bring:

• 8+ years of social media experience, including at least 2 in a senior or strategic leadership role.
• Proven success developing and executing high-performing social media strategies.
• Experience leading and mentoring teams combined with influencing senior stakeholders.
• Strong understanding of analytics, insights, and digital trends.
• Confidence in crisis management, reputation protection, and stakeholder communication.
• Exceptional storytelling, copywriting, and problem-solving skills.
• The courage to challenge and the confidence to push back when it matters.

How we’ll help you thrive:

At Genesis, we know that every moment matters - it’s not just about the mahi today, it’s also all the other benefits that set you up for a thriving future.

Some of our benefits include:

• Southern Cross medical insurance, plus life, trauma and income protection insurances
• Electricity and gas discounts and an extra 20 Power Shout hours per year.
• Up to 4% match on KiwiSaver contributions or 3% with our GenSaver allowance.
• Flexible working and leave options to support you to balance personal and professional needs.
• Annual wellbeing allowance, access to Best Doctors online service for you and your family and other wellbeing offerings.
• Career development opportunities and a supportive learning culture.

We're proud of our strong culture, which makes Genesis a great place to work. Ensuring our people are safe at work and can be themselves is crucial, this is reflected in our focus on safety and wellbeing.

We believe embracing diversity, embedding equity and being intentional about inclusion are essential to making Genesis a strong, innovative workplace where different backgrounds, perspectives and ideas thrive.

Ready to join us?

This is more than just a job - it’s your opportunity to lead, shape, and elevate Genesis’ social presence at one of the most exciting times for our brand. This could be your moment, apply now!

Everyone’s journey is different

At Genesis, we understand that everyone has unique needs and experiences. We’re committed to creating a recruitment process that is fair, accessible, and inclusive for all. If you require any adjustments or accommodations to participate fully in our hiring process, please don’t hesitate to let us know. We’re here to support you every step of the way.