Sales Manager

Atomic Coffee Roasters; Auckland; On-site; NZD 60,000 - 80,000; Full time

Job summary

A leading coffee company in Auckland, NZ is seeking a Sales Manager to drive growth in the wholesale sector. The role involves leading a sales team, managing customer relationships, and overseeing machinery sales. The ideal candidate is energetic, has experience in lead generation, and outstanding communication skills. This full-time role includes perks like fresh coffee on tap and extra leave days for well-being.

Benefits

Fresh coffee on tap

Recharge Leave

Culture valuing well-being

Qualifications

• Proven expertise in lead generation, identifying and creating opportunities.
• Outstanding communication and relationship-building skills.
• Experience in FMCG or hospitality sales is a plus.

Responsibilities

• Lead and inspire a talented sales and technical team.
• Drive revenue growth and hit ambitious targets.
• Build strong relationships with wholesale partners.

Skills

Lead generation expertise

Negotiation skills

Communication skills

Relationship-building skills

Commercial acumen

Emotional intelligence

Job description

Atomic Coffee Roasters – Auckland, North Island

We’re Atomic Coffee. Bold, uncompromising, and obsessed with great coffee. From our Kingsland roastery, we craft some of New Zealand’s best specialty blends, fuelling top cafés and coffee lovers across the country. Now, we’re looking for a Sales Manager who’s ready to take the wheel and drive growth in the wholesale space.

Why Atomic?

Joining Atomic means stepping into a world where coffee isn’t just a product - it’s a culture. You’ll deepen your knowledge, connect with a network of passionate professionals, and play a key role in shaping the future of specialty coffee in NZ. No two days are the same, because coffee doesn’t stand still, and neither do we.

The Role

• Lead and inspire a talented sales and technical team.
• Drive revenue growth and hit ambitious targets.
• Build strong relationships with wholesale partners and expand our customer base.
• Oversee machinery sales.

As Sales Manager, You’ll

• Lead and inspire a talented sales and technical team.
• Drive revenue growth and hit ambitious targets.
• Build strong relationships with wholesale partners and expand our customer base.
• Oversee machinery sales.

What We’re Looking For

You’re curious, energetic, and thrive in a fast-paced, competitive environment. You know how to create value beyond the product, and you’re confident hosting coffee events or jumping behind a machine. Ideally, you’ve got coffee experience - but if you’re coming from FMCG or hospitality sales, we’re keen to talk.

You’ll Also Bring

• Proven expertise in lead generation, identifying and creating opportunities and negotiation to drive growth and close deals.
• Outstanding communication, influencing, and relationship-building skills that foster trust and long-term partnerships.
• Commercial smarts with the ability to balance brand, customer, and business goals.
• Emotional intelligence, resilience, and confidence managing complex relationships.
• A proven people leader with a track record of developing talent, elevating performance and capability, and role-modelling accountability.

The Perks

This is a permanent, full-time role with some travel and weekend work.

• Fresh coffee on tap and beans to take home.
• Recharge Leave - five extra days off each year to reset and refuel.
• A culture that values well-being as much as the perfect pour.

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