Performance Marketing Coordinator

Halter; Auckland; On-site; NZD 90,000 - 130,000; Full time

Benefits offered by this job

Snacks & drinks

Health insurance through SouthernCross

Parental leave: 6 months primary; 4 wk

Self-development budget: $1000/year

Wellness leave

Equity / ESOP

Job summary

Halter is seeking a hands-on Performance Marketing Manager to own paid social campaigns in New Zealand and the United States. You will build and manage campaigns, run rapid tests, and ensure data integrity while collaborating with Brand and Regional teams to optimize performance.

You will work with AI tools to accelerate campaign builds, analysis, and reporting, spending time on judgments that move results. This role combines fast execution with rigorous measurement in a high-tempo environment.

Qualifications

• Experience building and running paid social campaigns hands-on.
• Sweat the detail and catch issues before launch.
• Fast execution: turn a brief into a live campaign the same day.
• Comfort with numbers and ability to explain data in plain language.
• Curiosity about why an ad works, not just if it did.

Responsibilities

• Build next week’s creative tests in Meta for NZ and US audiences.
• Traffick new video batches into campaigns, formats, and placements.
• Monitor daily spend and pacing; flag overspending early.
• Close out creative tests and document learnings for the team.
• Investigate why leads from a campaign aren’t syncing with HubSpot.
• Prepare and share the weekly paid social readout with insights and next steps.

Skills

Paid campaigns

Attention to detail

Data analysis

Campaign optimization

AI tooling

Tools

Meta Ads

HubSpot

Job description

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard.

We’re backed to deliver on a mission that matters by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

To find out more, visit our LinkedIn & Instagram.

About the role

Paid social is where most farmers meet Halter for the first time. This role makes sure every one of those first impressions is a good one.

You’re the engine room of Halter's paid social. The Performance Marketing Manager sets the strategy and owns the number, but you keep the engine running as we grow. You build the campaigns, launch the tests, keep the accounts clean and tell the team what the data is saying.

This is a hands‑on role with a clear path to owning a channel. You'll learn how a high-tempo creative testing engine works from the inside, working alongside the Brand and Regional teams on what gets made and how it performs.

You’ll do it with AI as a core tool. Campaign builds, creative analysis, reporting and quality checks – we expect you to use AI to move faster, catch more and spend your time on the work that needs judgement.

What we’re looking for

• We don’t care where you’ve come from. What matters is that you’ve built and run paid campaigns hands‑on and you sweat the detail.


• You’re precise. You’d rather catch a broken link or a wrong audience before launch than explain it after.


• You’re fast. You can take a brief to a live campaign the same day, without cutting corners.


• You’re comfortable with numbers. You can read a results table, spot what’s off and explain it in plain language.


• You’re curious about why an ad works, not just whether it did.

What your day could look like

• Building next week’s creative tests in Meta for New Zealand dairy and United States beef – different audiences, different hooks, same clean structure.


• Trafficking a new batch of video from the Brand team into the right campaigns, formats and placements.


• Checking daily spend and pacing across markets and flagging an ad set that’s overspending before it costs money.


• Closing out a creative test and writing up the result so the whole team learns from it.


• Chasing down why leads from one campaign aren’t showing up properly in HubSpot.


• Pulling together the weekly paid social readout: what moved, why, and what we should do next.

You’ll crush this role if you

• Get it right the first time. Your campaigns launch clean, your naming is consistent and your tracking works.


• Keep the testing engine moving. Tests go live when they’re meant to, and close out with a clear answer.


• Notice things. You spot the creative that’s tiring, the audience that’s saturating or the cost that’s creeping, and you raise it early.


• Want to grow. You’re building towards owning a channel, and you’re already thinking about what you’d test next.


• See AI as a core work tool. You’ve already built it into how you work and you’re faster because of it.

Our Benefits

• Delicious snacks and drinks are available for your daily flow.


• Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well‑being.


• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.


• Our personal growth is important. Halter offers an annual $1000 self‑development budget to be used for anything that fuels personal growth.


• Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.


• Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.

Our Office First Approach

Humans are wired for connection. Being office first is a core pillar of our culture because in‑person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together.

We’re office first, not office only. Working from the office is our default, but we flex when needed. We have a high‑trust culture where everyone is trusted to do what’s best for Halter.

Our office vibe is special, the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.

Join our team

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under‑represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, we’d love to chat to see if you’ll be an epic fit!

Why our team loves working at Halter

• Work that genuinely matters. Every now and again a company comes along that transforms an entire industry and leaves the world in a better place. Our team gets to be part of something truly meaningful, helping farmers improve their livelihoods, spend more time with their families, and build more sustainable operations.


• Spectacular people solving hard problems. Our culture is designed for talented people to do work that changes lives. The team is filled with diverse, kind, and driven people who push each other to do their best work. You’ll be thrown into the deep end, tackling complex challenges and building something tangible that solves real problems.


• You’ll grow here. Autonomy, mastery, and learning define how we work. You’ll have the freedom to work on interesting problems, master new skills, and continuously develop yourself, both through your role and our personal growth fund.


• This isn’t easy, and we love that it’s hard. Working at Halter will be the most rewarding and the most challenging work of your life. We move fast, take bold bets, and work hard to reshape an entire industry. As one team member put it: \"Joining Halter is a bit like strapping yourself to a rocket ship, but it's an epic journey to be a part of!\"