Marketing Services Director

Vista Group; Auckland; On-site; NZD 140,000 - 190,000; Full time

Benefits offered by this job

Excellent work/life balance

Hybrid working

Medical and Life insurance

Volunteer day and parental leave

Mentoring & career development

Team events

Job summary

Vista Group is seeking an experienced Marketing Services Director to lead the delivery of marketing services for cinema clients. You will work with senior stakeholders across marketing, data science, product and film teams to turn moviegoer insights into practical campaigns.

You will own the day-to-day and strategic marketing delivery, plan targeted campaigns, and provide strategic support including loyalty programme analysis and campaign planning.

Qualifications

• 5+ years’ experience in cinema/film marketing or sales.
• Strong knowledge of digital marketing and CRM systems.
• Proven ability to turn data into actionable marketing insights and decisions.

Responsibilities

• Oversee day-to-day and strategic marketing services for cinema clients.
• Plan and deliver targeted campaigns from audience selection to performance reporting.
• Turn campaign results and customer data into clear insights and recommendations.
• Provide strategic marketing support including loyalty programme analysis and campaign planning.
• Scope statements of work for operational and strategic services.
• Build trusted relationships with client marketing stakeholders and internal teams.
• Maximise use of Movio through account reviews, training and planning sessions.
• Partner with Data Science to shape client-specific moviegoer analysis.

Skills

CRM

Digital marketing

Consumer analytics

Stakeholder management

Communication

Education

Bachelor's degree in marketing or business

Job description

Help shape the future of movie marketing

This is an exciting opportunity for an experienced marketing leader to help cinema clients get more value from their customer data, marketing technology and audience engagement strategies.

As Marketing Services Director, you’ll lead the delivery of operational and strategic marketing services for Vista Group’s cinema clients. You’ll work closely with senior marketing stakeholders, Account Management, Data Science, Product and Film teams to develop targeted campaigns, strengthen customer engagement and turn moviegoer insights into practical marketing strategies.

What you’ll be doing

You’ll take ownership of both the day to day delivery and continued development of our marketing services, including:

• Overseeing operational marketing services, including team resource allocation, delivery processes and client escalations
• Planning and delivering targeted marketing campaigns, from audience selection and asset acquisition through to performance reporting
• Turning campaign results and customer data into clear insights and recommendations
• Providing strategic marketing support to cinema clients, including loyalty programme analysis, campaign strategy and planning
• Scoping Statements of Work for operational and strategic services
• Building trusted relationships with client marketing stakeholders and developing a strong understanding of their business needs
• Helping clients maximise their use of Movio through account reviews, training and planning sessions
• Partnering with Data Science to shape client specific moviegoer analysis and inform marketing strategies
• Acting as a subject matter expert on cinema trends, digital marketing and the use of moviegoer data
• Supporting the continued growth of Vista Group’s marketing services and internal subject matter expertise.

What you’ll bring

You’ll be a confident relationship builder who can move comfortably between strategic client conversations and operational delivery. You’ll understand how data, CRM and digital marketing can work together to create more relevant and effective customer experiences.

Ideally, you’ll bring:

• At least five years’ experience within the cinema or film industry, working in marketing or sales
• Advanced knowledge of digital marketing and CRM
• Strong experience with targeted marketing and consumer analytics
• The ability to interpret data and apply customer insights to marketing decisions
• Excellent communication and stakeholder management skills
• A collaborative approach and the ability to build trust with clients and internal teams
• Strong attention to detail and excellent written and verbal communication skills
• A bachelor’s degree in marketing, business administration or a related field
• A genuine interest in film marketing and the movie industry.

Why Vista Group?

Vista Group is a global technology company helping shape the future of the movie industry. You’ll join a diverse, internationally connected team that values collaboration, open communication, delivery and continuous improvement.

Our Shared Standards guide how we work together:

One Crew: We connect, support one another and collaborate across teams and locations.

Shine a Light: We communicate openly, explain the why and ask questions.

Make it Happen: We stay focused on delivering meaningful outcomes.

Chase Great: We challenge ourselves and each other to keep improving.

If you’re passionate about cinema, customer engagement and the power of data driven marketing, we’d love to hear from you.

You will be supported to continually learn and improve your tech skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.

We have a range of benefits that include:

• Excellent work/life balance including a 4 ½ day working week
• Hybrid working (home and office-based split, requiring 2-3 days attendance per week in the Auckland office)
• Medical and Life insurance (after qualifying period)
• Volunteer day, enhanced paid parental leave and wellness benefits
• Strong mentoring & career development focus
• Fun team events including the Vista Innovation Cup

If you enjoy a challenge and working in a dynamic and collaborative team, you’ll love working at Vista.

We value inclusivity celebrate diversity and are committed to offering equal opportunity to our staff and candidates — regardless of gender, age, race, ethnicity, marital status, disability, sex, sexual orientation, religious, ethical beliefs or political opinion. This commitment is reflected in all our employment policies and procedures.