Marketing and Partnerships Manager, Social Impact

K1 Industries; Auckland; Hybrid; NZD 90,000 - 140,000; Full time

Job summary

Xero is seeking a Marketing and Partnerships Manager to own the channel, brand and content strategy for Xero For Good, our financial literacy program for underserved small businesses, and to build community partnerships that extend reach and impact.

You will also lead Xero For Good events, collaborating with regional teams, agencies and cross-functional partners to implement campaigns that scale across markets.

Qualifications

• Experience planning and delivering integrated marketing campaigns across channels.
• Ability to manage budgets, briefs and agencies, and work with digital tools like GA and CMS.
• Strong relationship-building with partners, communities and stakeholders.
• Fluency with AI tools and a curiosity to automate routine tasks for impact.

Responsibilities

• Review existing partnerships and campaigns; recommend next steps.
• Make content more effective across markets, leveraging AI workflows to reduce costs.
• Support community and nonprofit partners with guidance to deliver strong outcomes.
• Develop and test a playbook for expanding Xero For Good into new international markets.

Skills

Marketing strategy

Partnerships

Content planning

Campaign management

Relationship building

Data interpretation

Tools

Google Analytics

Content Management Systems

AI tools

Budget management

Job description

The role & impact

Here is a rare chance to use your marketing and partnership skills to improve the lives of small business owners, social entrepreneurs and nonprofits. As our Marketing and Partnerships Manager, you will own the channel, brand and content strategy for Xero For Good, our financial literacy program for underserved small businesses, and build the community partnerships that help us reach the people who need it most.

You will also own Xero For Good events and bring campaigns to life alongside regional marketing teams, agencies and colleagues across creative, social, data and performance. The work covers both the big picture and the practical detail, from planning launches and tracking budgets to making sure an event runs smoothly on the day. You will use AI to automate routine tasks, so the team can spend more time on relationships and impact, and you will help the program grow into new markets.

The team & how they connect

You will join the Impact team, part of Sustainability and Impact at Xero, a small group of people who do this work because they want to make the world a better place. The Impact and Sustainability teams work separately and come together each week as one team. We are a hybrid team with some fully remote members, so we make time for weekly check-ins and virtual coffees to stay connected.

Initially, you will focus on

• Reviewing how existing Xero For Good partnerships, assets and campaigns are performing against their objectives, then recommending clear next steps for each


• Making content work harder across every market, including through AI-supported workflows that reduce the cost of bringing each participant into the program


• Looking after community and nonprofit partners, who often need warm, hands‑on guidance to deliver great outcomes


• Developing, testing and rolling out a playbook for taking Xero For Good into new international markets

Where and how you can work

This role is based in Sydney, Melbourne or Auckland, with a hybrid mix of working from home and spending time in the office with your colleagues. One to two days a week in the office is usual, and Boost days are a chance to connect in person. As this is a global role, you will sometimes work outside standard hours. We run on trust, so you have flexibility in when and how you work, as long as the work gets done and concerns are raised early.

Here are some of the things we are looking for

• You bring a record of planning and delivering integrated marketing campaigns across several channels, and you Go Fast by testing, learning and adjusting along the way.


• Budgets, briefs and agencies feel familiar to you, and you are at home with digital content tools such as content management systems and Google Analytics.


• Building relationships comes naturally, and you Go Together with colleagues, community organisations and partners to get things done.


• You enjoy turning performance data into clear recommendations, and you Go Further by prioritising impact over output.


• Fluency with AI tools and a curiosity to keep learning will help you Go Bold as you build workflows that automate routine work.


• A genuine passion for making a difference is key, and lived experience of refugee, new migrant, First Nations or disability communities, or of working alongside marginalised groups, would be especially welcome.