Head of Growth

IconicAi; Auckland; Hybrid; NZD 72,000 - 88,000; Full time

Benefits offered by this job

Uncapped commission on revenue

4-day work week: 40 hours

Hybrid office in Parnell

Job summary

IconicAI in Auckland is seeking a Head of Growth to build the marketing engine and scalable lead-generation systems for rapid growth. You'll run discovery calls and warm-lead conversations, freeing the founder to close larger deals.

This is a hands-on, hybrid role spanning marketing and business development, owning content, campaigns, and qualification of leads from start to finish. Based in our Parnell office, you will shape messaging with the founder and collaborate with our development

Qualifications

• 3–6 years in marketing, media, or related commercial role with mix of content/campaign work and direct client contact.
• Comfortable with commercial conversations with business owners and executives, not content-only.
• Strong interest in AI and technology; able to speak credibly about IconicAI offerings.
• Self-starter capable of building systems in a startup environment.

Responsibilities

• Own IconicAI's marketing strategy and execution across channels (LinkedIn, Instagram, etc.).
• Build and run lead-generation systems creating a repeatable pipeline of qualified prospects.
• Develop case studies, one-pagers, and sales collateral for BD processes.
• Identify partnerships with industry bodies, associations, and events.
• Run discovery calls and early-stage conversations, qualifying leads for the founder to close.

Skills

Marketing strategy

Lead generation

Sales discovery calls

Content and campaigns

Stakeholder communication

Education

Tertiary qualification in marketing or related

Job description

IconicAI is on a mission to close the AI gap for New Zealand SMEs. We build and deliver AI tools, integrate them into how businesses actually operate, and train teams to use them properly, turning AI from a buzzword into a real commercial advantage for the businesses that need it most.

We're small, fast-moving, and ambitious. We're already working with clients across construction, retail, hospitality, and the not-for-profit sector, with a growing footprint and no plans to slow down.

IconicAI is led by Managing Director Ollie Johnson, alongside a Technical Director and a development team of 10. We operate from a shared office space in Parnell, Auckland.

The Role

IconicAI has grown so far on founder-led relationships and direct sales. We're now looking for a Head of Growth to build the marketing engine and lead-generation systems that let the business scale beyond one person's network.

This person needs to be commercially sharp enough to run discovery calls and warm-lead conversations, freeing the founder to focus on delivery and closing larger deals.

This is a hands-on, build-it-yourself role, and a hybrid one: part marketing, part commercial. You'll own everything from content and campaigns through to running discovery calls and qualifying leads yourself.

Key Responsibilities

• Own IconicAI's marketing strategy and execution across LinkedIn, Instagram, and other channels, covering content, cadence, and campaign performance
• Build and run lead-generation systems to create a consistent, repeatable pipeline of qualified prospects
• Develop case studies, one-pagers, and sales collateral that support the business development process
• Identify and pursue partnership opportunities with industry bodies, associations, and events (in the mould of our Retail NZ partnership)
• Run discovery calls and early-stage client conversations, qualifying and progressing leads before handing off to the founder for closing on larger engagements
• Track and report on pipeline metrics, campaign performance, and lead quality
• Work closely with the founder and development partner to ensure marketing messaging reflects the actual product and service capability

What You'll Bring

• 3-6 years' experience in marketing, media, or a related commercial role, with a track record that blends content/campaign work and direct client contact
• Comfortable presenting to and having commercial conversations with business owners and executives; this isn't a content-only role
• Genuine interest in AI and technology; no coding background required, but able to speak credibly about what IconicAI does
• Self-starter who can build systems and processes from scratch in a startup environment, without heavy oversight
• An existing professional network in the NZ SME or corporate space is a strong advantage
• Tertiary qualification in marketing, business, communications, or equivalent experience
• A genuine 4-day work week: 40 hours compressed into 4 days, every week, not a reduced-hours arrangement
• The chance to build a function from the ground up in a fast-growing AI consultancy, with your fingerprints on how it's done
• Direct exposure to the founder, client engagements, and commercial decision-making from day one
• Professional development budget for relevant courses, certifications, or conferences
• Based in a shared office space in Parnell alongside our technical and development team, for genuine day-to-day team culture rather than remote isolation
• Uncapped commission on revenue from closed leads you generate and progress

Compensation

Base salary of $80,000, plus uncapped commission paid as a percentage of revenue from clients you sign on. On-target earnings of up to $130,000. Reviewed against company growth milestones.

Interview Process

• Round 1: Coffee, an informal conversation to get to know you
• Round 2: Meet the technical team
• Round 3: Case study exercise
• Round 4: Reference checks

We're aiming for a start date in October.

We will reply to all applications with progress updates. Thank you for your interest.