Digital Performance Manager (Search)

Halter; Auckland; On-site; NZD 95,000 - 130,000; Full time

Benefits offered by this job

Delicious snacks and drinks

Health Insurance

6 months parental leave

4 weeks secondary-caregiver leave

Self-development budget

Wellness leave

Employee stock‑ownership plan

Job summary

Halter is seeking a Growth Marketing lead to own paid search and SEO across NZ, AU, and US. You’ll manage Google Ads budgets, optimise organic rankings, and drive high-quality leads with a lean spend strategy.

You'll work with content and website owners to close SEO gaps, harness AI tools for keyword research, and report on CPL and CAC to guide budget decisions. Office-first culture with global impact.

Qualifications

• Own paid search and SEO against real numbers and drive performance.
• Think in intent, relevance, and minimal waste with precise targeting.
• Run paid, organic, and AI search as a unified strategy.

Responsibilities

• Audit search term reports and asset performance across NZ, AU, and US.
• Improve organic rankings for key terms and brief content to close gaps.
• Track AI answer visibility and tailor content to earn citations.
• Collaborate with content and website owners on landing pages and fixes.
• Report channel efficiency and advise where to allocate future budget.

Skills

Paid search

SEO

Analytics

AI search tooling

Content briefings

Tools

Google Ads

SEO tools

Google Analytics

Job description

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers use Halter to break free from the time‑intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly toward their next break—no quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic; our customers are revolutionizing grazing with Halter. It’s changing lives and transforming an industry, and we do meaningful work to make that happen.

We’re backed to deliver on this mission by Tier 1 investors including Founders Fund, Bessemer Venture Partners, BOND, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck, and Icehouse Ventures.

About The Role

Some demand is already in motion—farmers are searching for a better way to graze. This role is responsible for capturing that demand and turning it into qualified leads.

You own Halter’s intent‑driven demand globally, managing Google Ads and SEO to capture farmers who are actively looking for what we do, and minimising waste in the journey to them. You own the Google budget, search and asset hygiene, and Halter’s organic search presence end‑to‑end.

Increasingly, that demand starts in an AI answer, not a stack of blue links. Farmers ask ChatGPT and other AI answer engines about the questions they used to type into search. You’ll track our visibility, citations, and share of voice in AI answers, and shape our content and structure to earn them—this is the next frontier of organic search, and it’s yours.

This is a precision seat. Whereas broad‑reach channels cast wide nets, your mandate is the opposite: the right query, the right message, the least spend to win a qualified lead. You partner with the content team to close the SEO gaps that matter, and with the website owner on technical SEO and page speed, so the site both ranks and converts.

You report to the Performance Marketing Lead and own your channels’ contribution to the team’s lead and pipeline targets.

You’ll do it with AI as a core tool—keyword research, content briefing, competitive analysis, and reporting. We expect you to build AI into how you work and sharpen every output.

What We’re Looking For

We don’t care where you’ve come from; what matters is that you’ve owned paid search and SEO against a real number and made it perform—not just managed spend.

You must be precise. Think in intent, relevance, and minimal waste—the right query, the right message, the least spend to get there.

You run paid, organic, and AI search. You’re fluent across Google Ads and SEO, you know how the two work together, and you treat visibility in AI answer engines as a third surface to win, not a novelty to watch.

You brief well. You don’t build every asset yourself—you brief the content team for SEO content and the website owner for landing pages and technical fixes, and you make those handoffs clean.

You’re analytical to the core. You live in search term reports, ranking data, and channel efficiency, and you can turn what you find into a clear next move.

What Your Day Could Look Like

Auditing search term reports and asset performance across the NZ, AU, and US Google accounts—cutting wasted spend, tightening negatives, and finding where intent is unmet.

Reviewing Halter’s organic rankings for the terms that matter—virtual fencing, ranch data, drought resilience—and briefing content to close a gap a competitor is winning.

Checking where Halter shows up when a farmer asks ChatGPT or Perplexity about virtual fencing—tracking our share of voice against competitors and shaping content to earn the citation.

Working with the website owner on technical SEO and page speed so the site ranks and holds up under paid traffic.

Running a competitor‑conquesting search play to capture demand that’s shopping around.

Reporting your channel efficiency to the Performance Marketing Lead—CPL, CAC, and where the next dollar of search budget should go.

You’ll Crush This Role If You

Own efficient, intent‑driven demand. You’re accountable for Google Ads and SEO across three markets, and you run them lean—maximum qualified leads, minimum waste.

Think in precision, not reach. You target deliberately, measure relevance obsessively, and treat wasted spend as a personal affront.

Run paid, organic, and AI search as one. You know how search, SEO, and AI answer engines reinforce each other and you play them together, not in silos.

Operate through others without owning them. You brief the content team for SEO and the website owner for landing pages and technical fixes, and you make those handoffs work through the quality of your briefs and the trust you build.

See AI as a core work tool. You’ve already built it into how you operate and you’re faster because of it.

Bonus Points If

• You've owned paid search and SEO in a high‑growth SaaS, hardware, or ag‑tech business.
• You've run search and SEO across multiple markets and understand how strategy flexes by region.
• You've worked closely with a content team to build an SEO engine that compounds.
• You've improved a brand's visibility in AI answer engines—generative/answer‑engine optimisation (GEO/AEO), LLM citation tracking, or similar—or you’re hungry to be early to it.
• You’re strong on technical SEO, page performance, and how site health affects both rank and paid efficiency.

Our Benefits

• Delicious snacks and drinks are available for your daily flow.
• Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well‑being.
• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary‑caregiver leave, and many other parental benefits that support you and your family.
• Our personal growth is important. Halter offers an annual $1,000 self‑development budget to be used for anything that fuels personal growth.
• Our time to recharge is valued—it’s wellness leave and unlimited paid annual leave.
• Importantly, we offer an inclusive and attractive remuneration package made up of salary, benefits, and an employee stock‑ownership plan.

Our Office First Approach

Humans are wired for connection. Being office first is a core pillar of our culture because in‑person connections drive your growth, learning, impact, and relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful work together. We’re office first, not office only. Working from the office is our default, but we flex when needed. We have a high‑trust culture where everyone is trusted to do what’s best for Halter.

Our office vibe is special—the high energy and spectacular people make work enjoyable. Your growth and impact are unlimited here, coming from solving problems, innovating, and constantly learning from each other.

Diversity and Inclusion

Halter is committed to promoting a diverse and inclusive workplace—a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under‑represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!