Digital Analytics Specialist (Remote | $30–$100/hr)

Synthires; New Zealand; Remote; NZD 73,000 - 244,000; Part time

Job summary

Synthires is seeking experienced Google Analytics specialists to support a remote, contractor-led project focused on executing and documenting realistic workflows in Google Analytics. You will work with GA4, prepare reports, traffic analysis, and audience insights, and contribute to AI training data development.

Responsibilities include completing analytics tasks, documenting workflows, and producing evaluation rubrics, with screen recording as part of the deliverables.

Qualifications

• Strong hands-on experience using Google Analytics, preferably GA4.
• Practical understanding of web analytics and digital marketing analytics.
• Experience working with analytics reports, traffic data, users, events, conversions, and engagement metrics.
• Ability to independently navigate Google Analytics and complete realistic analytical workflows.
• Strong understanding of reporting and data analysis.
• Strong attention to detail and ability to follow detailed workflow instructions.
• Ability to clearly document and explain analytics processes and platform actions.
• Current access to Google Analytics and ability to use the platform independently.
• Comfortable recording and sharing your screen while completing assigned workflows.
• Strong written communication skills and ability to provide structured documentation.

Responsibilities

• Complete assigned workflows and tasks within Google Analytics using practical platform knowledge.
• Navigate Google Analytics features related to reports, traffic, users, events, conversions, and engagement metrics.
• Complete realistic workflows involving data analysis, reporting, audience insights, traffic analysis, and performance measurement.
• Create and review reports based on provided workflow instructions.
• Explore and interpret analytics data relevant to assigned tasks and business scenarios.
• Record your screen while completing assigned workflows and clearly demonstrate the steps taken.
• Create realistic prompts and detailed evaluation rubrics based on completed workflows.
• Document workflow steps and explain the Google Analytics tools, features, and actions used.
• Review task outputs for accuracy, completeness, and alignment with project guidelines.
• Follow established quality standards and workflow instructions while working independently.
• Provide clear documentation that can be used to support AI training and evaluation.

Skills

Google Analytics

GA4

Web Analytics

Digital Marketing Analytics

Reporting & Data Analysis

Traffic Analysis

Audience Insights

User Analytics

Event Tracking

Conversion Tracking

Engagement Metrics

Performance Measurement

Analytics Reporting

Digital Marketing Metrics

Workflow Documentation

Evaluation Rubrics

AI Training & Evaluation

Data Annotation

Data Labeling

Quality Assurance

Tools

Google Analytics

Job description

micro1 is engaging experienced Google Analytics Specialists to support a customer project focused on completing and documenting realistic workflows within Google Analytics.

Selected contributors will use their hands‑on experience with Google Analytics, web analytics, reporting, traffic analysis, and digital marketing analytics to complete practical workflows and generate high‑quality interaction data that supports the development and evaluation of next‑generation AI systems.

The role focuses on practical platform expertise rather than prior AI experience. Contributors will complete assigned analytics tasks, document their workflows, develop evaluation materials, and provide accurate feedback based on real Google Analytics functionality.

Responsibilities

• Complete assigned workflows and tasks within Google Analytics using practical platform knowledge.
• Navigate Google Analytics features related to reports, traffic, users, events, conversions, and engagement metrics.
• Complete realistic workflows involving data analysis, reporting, audience insights, traffic analysis, and performance measurement.
• Create and review reports based on provided workflow instructions.
• Explore and interpret analytics data relevant to assigned tasks and business scenarios.
• Record your screen while completing assigned workflows and clearly demonstrate the steps taken.
• Create realistic prompts and detailed evaluation rubrics based on completed workflows.
• Document workflow steps and explain the Google Analytics tools, features, and actions used.
• Review task outputs for accuracy, completeness, and alignment with project guidelines.
• Follow established quality standards and workflow instructions while working independently.
• Provide clear documentation that can be used to support AI training and evaluation.

Required Qualifications

• Strong hands‑on experience using Google Analytics, preferably GA4.
• Practical understanding of web analytics and digital marketing analytics.
• Experience working with analytics reports, traffic data, users, events, conversions, and engagement metrics.
• Ability to independently navigate Google Analytics and complete realistic analytical workflows.
• Strong understanding of reporting and data analysis.
• Strong attention to detail and ability to follow detailed workflow instructions.
• Ability to clearly document and explain analytics processes and platform actions.
• Current access to Google Analytics and ability to use the platform independently.
• Comfortable recording and sharing your screen while completing assigned workflows.
• Strong written communication skills and ability to provide structured documentation.

Preferred Qualifications

• Professional or project‑based experience using GA4.
• Experience with:
• Web analytics
• Traffic analysis
• Audience insights
• Event tracking
• Conversion analysis
• Digital marketing performance
• Analytics reporting
• Previous experience with human data projects, including data annotation, data labeling, RLHF, AI response evaluation, or model evaluation.
• Familiarity with digital marketing metrics and performance reporting.
• Experience creating prompts, rubrics, workflows, or evaluation criteria.
• Experience documenting software workflows or providing structured platform feedback.

Key Areas of Expertise

• Google Analytics
• GA4
• Web Analytics
• Digital Marketing Analytics
• Reporting & Data Analysis
• Traffic Analysis
• Audience Insights
• User Analytics
• Event Tracking
• Conversion Tracking
• Engagement Metrics
• Performance Measurement
• Analytics Reporting
• Digital Marketing Metrics
• Workflow Documentation
• Evaluation Rubrics
• AI Training & Evaluation
• Data Annotation
• Data Labeling
• Quality Assurance

Compensation & Engagement

• Compensation: $30–$100/hour
• Engagement Type: Contractor
• Work Arrangement: Fully remote
• Project Focus: Google Analytics workflow execution, documentation, and AI training data development
• Platform: Google Analytics, preferably GA4
• Work Requirements: Screen recording and workflow documentation are required for assigned tasks
• Openings: Approximately 40 positions
• Work Style: Independent, project‑based workflow completion