Assistant Brand Manager

Lion Pty Ltd; Auckland; Hybrid; NZD 70,000 - 90,000; Full time

Job summary

Lion Pty Ltd is seeking an Assistant Brand Manager in Auckland to drive brand activity and activation across channels. You will work with Marketing, Sales, and external partners to translate brand strategy into in-market programs.

The role offers exposure to activation, innovation and NPD, with opportunities to develop both marketing and commercial capabilities within a fast-paced FMCG environment.

Qualifications

• Solid foundation in marketing with experience across brand, communications or activation.
• Exposure to innovation and NPD, bringing new products to market.
• Strong project management and organisational skills.
• Ability to build relationships across Sales, Marketing, agencies and external partners.
• Understanding how to turn consumer and market insights into action.
• Collaborative style with the confidence to communicate with different stakeholders.
• Curiosity and learning agility; keen to develop further.
• FMCG experience welcome but not essential.

Responsibilities

• Bring brand plans to life through engaging consumer, shopper and customer activity.
• Support communications and activation across multiple channels.
• Help take innovation and NPD from concept through to launch.
• Work closely with Sales and other teams to deliver strong in-market execution.
• Build productive relationships with agencies and external partners.
• Manage projects, priorities and timelines in a fast-moving environment.
• Use insights and commercial thinking to make informed marketing decisions.

Skills

Marketing

Brand management

Activation

NPD

Project management

Cross-functional collaboration

Consumer insights

Stakeholder engagement

Job description

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Build your marketing career with Lion, bringing iconic beer brands to life through activation, innovation, NPD and brilliant execution.

At Lion, we’re home to brands that have a special place in New Zealand culture – fromSteinlager, Speight’s, Mac’s, Lion Red, Waikato Draught, Panhead and Emerson’s. We’re looking for an Assistant Brand Manager to join our Marketing team and help shape how our beer brands show up for consumers, customers and communities.

You’ll get hands-on exposure across brand communications, activation, innovation and NPD, working closely with Marketing, Sales, Customer Marketing, agencies and external partners. You’ll help turn brand strategy into activity that strengthens our brands and delivers commercial impact.

If you’re looking for an opportunity to learn, get involved and build your experience across some brilliant brands, this could be a great next step in your marketing career.

What you’ll be doing

• Bring brand plans to life through engaging consumer, shopper and customer activity
• Support communications and activation across multiple channels
• Help take innovation and NPD from concept through to launch
• Work closely with Sales and other teams to deliver strong in-market execution
• Build productive relationships with agencies and external partners
• Manage projects, priorities and timelines in a fast-moving environment
• Use insights and commercial thinking to make informed marketing decisions

The role offers hands-on exposure to brand building, innovation and commercial marketing, with the opportunity to continue developing across Lion’s Marketing capability.

What you’ll bring

• A solid foundation in marketing, with experience across areas such as brand, communications or activation
• Exposure toinnovation and NPD, ideally including bringing new products or initiatives to market
• Strongproject management and organisational skills, with the ability to manage multiple priorities
• An ability to build strong relationships and work effectively acrossSales, Marketing, agencies and external partners
• A good understanding of how to turnconsumer and market insights into action
• A collaborative style, with the confidence to communicate and engage with different stakeholders
• Curiosity and learning agility – you’re keen to build your capability, take on feedback and keep developing
• FMCG experience is welcome, butnot essential – we’re open to relevant experience from other industries

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary!