Performance & Marketing Automation Specialist

FotoWare AS; Oslo; Hybrid; NOK 700,000 - 900,000; Full time

Benefits offered by this job

Great Place to Work (2026)

Flexible work options

International environment

Hybrid work arrangement

Job summary

Fotoware is seeking a Performance & Marketing Automation Specialist to own and optimize paid media across LinkedIn, Google, Meta, and other platforms, and to drive marketing automation in HubSpot.

You will work closely with Marketing and Sales to improve lead quality, funnel performance, and pipeline, building automated workflows and email programs, analyzing results, and delivering ROI. This hybrid role offers an international team, strong growth opportunities, and a flexible work environment.

Qualifications

• 3+ years of experience in performance marketing and marketing automation.
• Hands-on experience with paid campaigns on LinkedIn, Google, Meta.
• Hands-on experience with HubSpot including workflows and email marketing.
• Strong understanding of audience segmentation and funnel optimization.
• Experience collaborating with Sales to drive pipeline and revenue.
• Strong analytical skills with ability to track and report on performance.
• Excellent communication and collaboration skills.
• Fluent in English (written and spoken).

Responsibilities

• Own, manage, and optimize paid media across LinkedIn, Google, Meta, and other platforms.
• Plan, launch, monitor, and optimize campaigns to drive awareness and leads.
• Support marketing campaigns and product launches with audience targeting and optimization.
• Manage budgets with a strong focus on efficiency, performance, and ROI.
• Conduct A/B testing to improve performance and conversions.
• Build and maintain automated marketing workflows in HubSpot, including journeys and emails.

Skills

Performance marketing

Digital marketing

Demand generation

Marketing automation

Analytics

A/B testing

Funnel optimization

Sales collaboration

English fluency

Campaign optimization

Tools

LinkedIn Ads

Google Ads

Meta Ads

HubSpot

Job description

About the role

Every day, trusted news reaches readers, critical evidence is available when needed, cultural heritage is preserved for future generations, and unforgettable sporting moments are shared with the world. Fotoware helps make this possible by ensuring the digital content behind these experiences can be found, managed, and shared seamlessly and compliantly.

As our next Performance & Marketing Automation Specialist, your work will help the organizations behind these stories discover Fotoware. You will own and optimize our paid media activities, execute marketing automation through HubSpot, and support campaigns and product launches through performance-driven execution and insights.

You will help drive awareness, lead generation, and pipeline growth by improving conversion throughout the funnel. Working closely with both Marketing and Sales, you will play a key role in optimizing lead quality, funnel performance, and business results.

Key responsibilities

Paid Media

• Own, manage, and optimize paid media activities across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms.
• Plan, launch, monitor, and optimize paid campaigns to drive awareness, lead generation, and pipeline growth.
• Support marketing campaigns and product launches through audience targeting, paid promotion, and performance optimization.
• Manage budgets with a strong focus on efficiency, performance, and ROI.
• Conduct A/B testing and optimization of ads, audiences, messaging, and landing pages to improve performance and conversion rates.
• Identify new opportunities to drive qualified traffic, leads, and revenue.

Marketing Automation

• Own and optimize marketing automation in HubSpot with a strong focus on lead nurturing, conversion optimization, and funnel performance.
• Build and maintain automated workflows, customer journeys, and email programs.
• Manage email communications, including newsletters, event communications, and campaign-related email activities.
• Monitor, analyze, and report on funnel and campaign performance, including MQL conversion rates, lead-to-opportunity conversion, email engagement, and pipeline contribution.
• Work closely with the Sales team to ensure effective lead handoff, follow-up processes, and continuous optimization of lead quality and conversion.

What we're looking for

• 3+ years of experience in performance marketing, digital marketing, demand generation and marketing automation.
• Hands-on experience managing and optimizing paid campaigns across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms.
• Hands-on experience with HubSpot, including workflows, segmentation, email marketing, reporting, and marketing automation.
• Strong understanding of audience segmentation, conversion optimization, A/B testing, and marketing funnel performance.
• Experience working closely with Sales and understanding how marketing activities contribute to pipeline generation and revenue growth.
• Strong analytical skills with experience tracking, reporting on, and optimizing marketing and funnel performance.
• Strong communication and collaboration skills.
• Fluent in English, both written and spoken.

Who you are

• You are a proactive and hands-on marketer who enjoys taking ownership and making things happen.
• You are self-driven, structured, and comfortable working independently while collaborating closely with others.
• You have a strong analytical mindset, a bias for action, and a genuine interest in improving performance through testing, optimization, and continuous learning.

Fotoware offers you:

• A company certified as Great Place to Work in 2026 and awarded Norway's Best Workplace in 2020, 2021 and 2022. We were also awarded one of Europe’s Best Workplaces in 2020 and 2021
• An inclusive workplace which values flexible workstyles, work hours and diversity
• An international environment filled with possibilities for personal and professional growth
• We prefer physical presence but offer flexibility with remote work options.

Company Culture:

At Fotoware, we believe in challenging norms in the market and embracing big, bold goals. Our culture is built on four core values: Accountable, Bold, Caring, and Innovative. We take ownership of our work, deliver on our promises, and support each other in achieving our goals.

We foster an inclusive workplace that values diversity and encourages everyone to bring their best selves to work. Our team is made up of technology enthusiasts who love empowering our users and making each other great.

Our leadership team places a strong emphasis on trust and empowerment, allowing employees to explore new ideas and take initiative.

For more information about Fotoware visit: Fotoware.com