Sky Yoga International private limited – Novena
Key Responsibilities
- Develop and execute complete marketing strategies across digital and offline platforms.
- Plan and manage Meta Ads (Facebook/Instagram) and Google Ads campaigns.
- Create and oversee social media content, marketing calendars, and brand campaigns.
- Bring creative ideas for campaigns, promotions, and brand growth.
- Manage and update the company website, including basic SEO understanding.
- Analyse performance reports and optimize campaigns for better ROI.
- Handle collaborations, influencers, and partnerships.
- Ensure brand consistency across all marketing channels.
- Work closely with management to align marketing goals with business objectives.
Required Skills & Qualities
- Strong knowledge of digital marketing (Meta, Google, SEO, CRM, etc.)
- Excellent creativity and ability to produce new, fresh marketing ideas.
- Good understanding of branding, audience targeting, and campaign strategy.
- Experience with website management (WordPress, Shopify, Wix, etc.)
- Ability to create or coordinate content, graphics, and copywriting.
- Strong analytical skills and understanding of marketing data/insights.
- Self-driven, organized, and able to work independently without micromanagement.
- Ability to manage multiple projects and meet deadlines.
- Strong communication and leadership skills.
Bonus Skills
- Experience in wellness, fitness, yoga, or lifestyle brands.
- Knowledge of video production, basic editing, or social media trends.
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