Lifecycle Marketing Lead

Lovable; London; On-site; NOK 708,000 - 945,000; Full time

Job summary

A leading software development company in Innlandet, Norway is looking for an innovative Lifecycle Marketing Lead to spearhead their marketing strategy. The successful candidate will manage all CRM and email marketing efforts, engage in data-driven experiments, and collaborate with product teams. The role requires over 6 years of experience in email marketing, strong familiarity with CRM platforms, and exceptional analytical skills. This is an exciting opportunity to impact how millions engage with software solutions.

Qualifications

• 6+ years of experience in Email Marketing, CRM or Lifecycle Marketing.
• Strong experience with email/CRM platforms.
• Deep experience writing HTML/CSS for emails.

Responsibilities

• Manage Email and CRM campaigns including setup and testing.
• Identify opportunities to improve CRM impact quantitatively.
• Develop and execute data-driven experiments.

Skills

Email Marketing

CRM

Lifecycle Marketing

HTML/CSS for email

Analytical skills

Google Analytics

SQL

AI in CRM

Tools

Braze

Iterable

Customer.io

Looker

Job description

TL;DR - We’re looking for an innovative, experienced Lifecycle Marketing Lead to build out Lovable’s lifecycle marketing strategy and team. You’ll own and run all lifecycle marketing and email marketing, working closely with activation, monetization and retention product squads as well as product marketers to maximize the impact of CRM marketing.

Why Lovable?

Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products - fast. We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we’re just getting started.

We’re a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity and low-ego collaboration. We seek out people who care deeply, ship fast, and are eager to make a dent in the world.

What we’re looking for:

• 6+ years of experience in Email Marketing, CRM or Lifecycle Marketing.
• Strong experience using email/CRM platforms such as Braze, Iterable, or Customer.io.
• Deep experience with writing HTML/CSS for email edits.
• Excellent analytical skills; familiarity with Google Analytics, Looker, or similar reporting tools.
• SQL knowledge is a strong plus.
• Track record of innovating in CRM.
• Early adopter of AI in CRM.

What you’ll be doing:

• Own the end-to-end management of Email and CRM campaigns, including segmentation, setup, testing, scheduling, and deployment.
• Identify opportunities to improve CRM impact at Lovable, quantitatively size all potential opportunities on CRM and roadmap out in priority order, then execute fast.
• Develop and execute data-driven experiments to test new messaging strategies, personalisation approaches, and segmentation techniques.
• Monitor key performance metrics (open rates, CTR, conversion rates, etc.) and identify trends, insights, and areas for improvement.
• Collaborate with Product and Engineering teams to explore new CRM capabilities, integrations, and customer engagement features.
• Become a strategic partner for product marketing to maximise the impact of GTM campaigns.

About your application

• Please submit your application in English - it’s our company language so you’ll be speaking lots of it if you join
• We treat all candidates equally - if you’re interested please apply through our careers portal