Head of Commercial

Twoja Norwegia; Voss; Hybrid; NOK 900,000 - 1,200,000; Full time

Benefits offered by this job

Role designed in collaboration

International team

Competitive compensation

Continuity and growth opportunities

Autonomy to shape your position

Lively team atmosphere

Leadership role in growing company

Real influence on growth

Passionate team and product

Job summary

Twoja Norwegia is seeking a senior sales and marketing leader to drive revenue growth across B2B and B2C channels in the outdoor travel space. You will align lead generation, conversion, and customer value by building scalable sales and marketing operations.

You will own revenue targets, pipeline, forecasting, and a hands‑on leadership style to scale a high‑performing team within an international setting.

Qualifications

• 5+ years in a senior sales, marketing, or commercial leadership role.
• Proven experience building and scaling sales and marketing operations.
• Strong understanding of CRM and marketing tools (HubSpot, or similar).
• Experience aligning marketing with sales outcomes.
• Background in B2B and B2C environments, preferably in travel, adventure, or outdoor industries.
• Strong leadership, communication, and strategic planning skills.
• Entrepreneurial mindset with a hands‑on approach.
• Passion for outdoor and adventure experiences is a strong advantage.
• Proven sales track record (B2B and/or high‑touch B2C), ideally in travel, tourism, hospitality, or experiences
• Strong commercial instincts: value‑based selling, negotiation, and relationship building
• Comfort owning numbers: pipeline, forecasting, conversion, revenue targets
• Strong written and verbal communication in English (Norwegian is a plus)

Responsibilities

• Develop and execute the overall sales strategy across B2B and B2C markets.
• Apply the Jobs to Be Done (JTBD) framework to understand customer motivations and buying behavior.
• Build, lead, and scale a high‑performing sales team.
• Establish and optimize sales processes, HubSpot CRM workflows, reporting, and automation.
• Drive new business development and manage key accounts and strategic partnerships.
• Monitor KPIs, forecasts, and pipeline performance to optimize sales results.
• Own overall sales performance: revenue targets, pipeline health, and conversion rates
• Translate company goals into sales priorities, weekly actions, and forecasting
• Establish a strong sales cadence: pipeline reviews, performance tracking, and continuous improvement
• Develop and execute marketing strategies that support sales growth.
• Collaborate with internal/external marketing on branding, campaigns, and content.
• Oversee lead generation across digital, partnerships, and promotional channels.
• Ensure alignment between marketing campaigns and sales conversion.
• Participate in promotional activities, trade shows, and industry events.
• Stay updated on travel destinations, market trends, and customer behavior.
• Build and execute partner growth plans (product focus, rate strategy, campaigns, training).
• Lead negotiations on pricing, commissions, and terms.

Skills

Sales leadership

CRM & marketing tools

B2B & B2C experience

Leadership & strategic planning

English communication

Hands-on entrepreneurial mindset

Travel/outdoor industry experience

Pipeline management

Negotiation & relationship building

Forecasting & KPI monitoring

Tools

HubSpot CRM

Job description

You will be responsible for driving revenue growth, increasing brand visibility, and building scalable sales and marketing structures across B2B and B2C channels. You will ensure tight alignment between lead generation, conversion, and long-term customer value.

#Sommarjobb #sommerjobbivest

Hva vi ser etter

Must-have

• 5+ years' experience in a senior sales, marketing, or commercial leadership role.

• Proven experience building and scaling sales and marketing operations.

• Strong understanding of CRM and marketing tools (HubSpot, or similar).

• Experience aligning marketing efforts with sales outcomes.

• Background in B2B and B2C environments, preferably in travel, adventure, or outdoor industries.

• Strong leadership, communication, and strategic planning skills.

• Entrepreneurial mindset with a hands‑on approach.

• Passion for outdoor and adventure experiences is a strong advantage.

• Proven sales track record (B2B and/or high‑touch B2C), ideally in travel, tourism, hospitality, or experiences

• Strong commercial instincts: value‑based selling, negotiation, and relationship building

• Comfort owning numbers: pipeline, forecasting, conversion, revenue targets

• Strong written and verbal communication in English (Norwegian is a plus)

Nice-to-have

• Experience selling adventure travel, tailor‑made trips, or multi‑day itineraries

• Familiarity with trade distribution (net rates, commission structures, contracting)

• Understanding of seasonality, capacity constraints, and operational realities in tour delivery

• Additional language skills (e.g., German, Dutch, French, Spanish)

Arbeidsoppgaver

1. Sales leadership & revenue ownership

• Develop and execute the overall sales strategy across B2B and B2C markets.

• Apply the Jobs to Be Done (JTBD) framework to understand customer motivations and buying behavior.

• Build, lead, and scale a high‑performing sales team.

• Establish and optimize sales processes, HubSpot CRM workflows, reporting, and automation.

• Drive new business development and manage key accounts and strategic partnerships.

• Monitor KPIs, forecasts, and pipeline performance to optimize sales results.

• Own overall sales performance: revenue targets, pipeline health, and conversion rates

• Translate company goals into sales priorities, weekly actions, and forecasting

• Establish a strong sales cadence: pipeline reviews, performance tracking, and continuous improvement

2. Marketing Strategy & Lead Generation

• Develop and execute marketing strategies that directly support sales growth.

• Collaborate closely with internal and external marketing resources on branding, campaigns, and content.

• Oversee lead generation activities across digital, partnerships, and promotional channels.

• Ensure strong alignment between marketing campaigns and sales conversion.

• Participate in promotional activities, trade shows, and industry events.

• Stay updated on travel destinations, market trends, and customer behavior.

• Build and execute partner growth plans (product focus, rate strategy, campaigns, training)

• Lead negotiations on commercial terms (pricing frameworks, commissions/net rates, conditions)

3. Team Development & Management

• Design and implement structured sales and marketing training programs.

• Build recruitment, onboarding, and performance management processes for commercial roles.

• Mentor team members and foster a performance‑driven, collaborative culture.

4.Sales operations & systems (HubSpot / CRM)

• Own HubSpot deal creation, stages, properties, and reporting discipline

• Improve lead routing, follow‑up standards, templates, and playbooks

• Train team members on sales workflow and quality standards

5.Commercial collaboration

• Work with Marketing to turn campaigns into measurable sales outcomes (lead quality, conversion, ROI)

• Work with Operations/Product on pricing logic, capacity realities, packaging, and guest experience feedback

• Identify what's selling, what's not---and why---then act on it

#sommerjobbivest

Vi tilbyr

• Role designed in collaboration to align with your expertise and experience

• Being part of an international team consisting of driven and motivated colleagues

• Competitive compensation (salary + performance‑based component)

• Continuity and growth opportunities within Outdoor Norway

• A challenging learning environment that offers the autonomy to shape your own position

• Enjoying a lively and inclusive team atmosphere with plenty of laughter and team events

• A key leadership role in a growing adventure company with strong ambitions

• Real influence: you shape sales strategy, structure, and growth priorities

• A passionate team and a product that sells itself when positioned well