Customer Strategy & Planning (Category Lead)

Unilever Brazil; Bærum; On-site; NOK 800,000 - 1,000,000; Full time

Job summary

A leading multinational consumer goods company is seeking a Customer Strategy & Planning Lead in Norway. This role involves driving strategic execution and go-to-market plans in FMCG, alongside leading collaboration across teams. The ideal candidate should have at least 5 years in the industry, with strong customer engagement skills and understanding of Norwegian retail dynamics. You will play a pivotal role in shaping the future of product categories in Norway while enjoying a flexible work environment and growth opportunities.

Benefits

Modern facilities with fitness amenities

Free parking and easy public transport access

Growth opportunities

Qualifications

• Minimum 5 years experience in FMCG sales, marketing, or category management.
• Proven track record in customer engagement.
• Strong strategic and commercial acumen.

Responsibilities

• Define local portfolio and manage range reviews.
• Develop pricing strategies and oversee performance.
• Lead creation of annual country/category plan.
• Drive go-to-market plans across channels.
• Shape innovation pipelines and set launch targets.
• Engage with Nordic and European stakeholders continuously.

Skills

Customer engagement

Strategic acumen

Collaboration

Stakeholder management

Understanding of Norwegian retail dynamics

Job description

Job Title: Customer Strategy & Planning (Category Lead)

Location: Oslo, Norway

Work Level: WL1E

Job Purpose

As CSP Manager, you’ll be the strategic engine behind our market execution in Norway. You’ll lead the development of country-specific go-to-market strategies, turning Unilever’s category and brand objectives into actionable plans across channels, portfolios, and pricing. You’ll be the voice of the customer and shopper, bringing external insights into internal forums and enabling seamless execution across the business.

Responsibilities

• Portfolio & Channel Strategy: Define and manage the local portfolio, lead range reviews, and drive channel transformation.
• Pricing Strategy: Develop pricing strategies, lead promo planning, and oversee pricing performance.
• Annual Planning: Lead the creation of the annual country/category plan, aligning with Nordic and European priorities.
• Go-To-Market Execution: Build and drive 360° GTM plans across all 6Ps.
• Innovation & Launch Management: Shape innovation pipelines, set launch targets, and evaluate performance.
• Customer Engagement: Lead trade presentations, customer projects, and trade planning windows.
• Performance Management: Drive country performance reviews, set targets, and analyze competitor intelligence.
• Collaboration & Communication: Engage with Nordic and European chapters, deliver impactful presentations, and foster cross‑functional collaboration.

About You

• Minimum 5 years of experience in FMCG across sales, marketing, or category management.
• Proven track record in customer engagement and understanding of Norwegian retail dynamics.
• Strong strategic and commercial acumen, with experience in category management and NRM.
• Excellent collaboration and stakeholder management skills.

Preferred Qualifications

• Experience executing GTM strategies within Unilever or similar FMCG environments.
• Strong implementation mindset with a bias for action and results.
• Advanced knowledge of digital, e‑commerce, and emerging retail trends.
• Language: Fluent in Norwegian spoken and written and English.

Why Join Us?

You’ll be part of a dynamic Nordic team, working in a fast‑paced, purpose‑driven environment where your ideas and leadership will shape the future of our categories in Norway. We offer flexibility, growth opportunities, and the chance to make a real impact.

We are located in idyllic Fornebu, in modern facilities featuring three canteens, a café, fitness amenities with changing rooms, bicycle parking, and more. There is easy access to public transportation and free parking available.

Ready to shape the future of FMCG in Norway?

Apply now and bring your strategic mindset, commercial acumen, and passion for growth to a role where you’ll truly make a difference. We’re excited to meet the next leader who will help us unlock new opportunities and drive success across the Norwegian market.

Application Information

Please submit your application via the portal, as applications sent by email will not be processed. We review applications continuously, so don’t wait to apply!

For questions, please contact Sales Director, Steinar Kasbo – phone: [phone], or Customer Strategy & Planning Lead, Martina Severin [e-mail]

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.