Website Optimisation & Online Visibility

SPRONG FAST, Future Autonomous & Sustainable Transport

Helmond

On-site

EUR 5,000 - 6,000

Part time

14 days+

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Benefits offered by this job

Stagevergoeding €500/maand

Bedrijf laptop

Internationale organisatie

Job summary

VDL ETS zoekt een gemotiveerde stagiair voor Website Optimisation & Online Visibility. Je werkt aan analyse, contentstrategie en online communicatie ter versterking van discoverability en leadgeneratie binnen mobility en energy.

Je onderzoekt en adviseert over usable content, conversie en zichtbaarheid op diverse kanalen, onder supervisie van de marketing communications specialist. 40 uur per week, ruime autonomie en praktijkgericht leren.

Qualifications

Sterke interesse in online marketing, websites en data.
Structuur en analysegerelateerde aanpak; neem initiatief.
Vloeiende vaardigheid in Nederlands en Engels.
Zelfstandig kunnen werken maar ook samenwerking opzoeken.

Responsibilities

Voer een uitgebreide analyse van de huidige website uit (structuur, content, bruikbaarheid en conversie).
Voer kwantitatieve keyword research en SEO/GEO-optimalisatie uit.
Ontwikkel concepten voor blogs, vlogs en content voor LinkedIn en andere kanalen.
Analyseer en optimaliseer calls-to-action en contactformulieren voor leadgeneratie.
Maak duidelijke, data-gedreven aanbevelingen en lever een eindrapport met roadmap.

Skills

Online marketing

Analytics

Content strategie

Nederlandse taal

Engelse taal

Education

Technische Bedrijfskunde

ICT

Tools

Google Analytics

Search Console

SEO-tools

Job description

Elektronica & Besturingssystemen

Website Optimisation & Online Visibility

During this graduation internship, you will contribute directly to strengthening the online visibility of VDL ETS. You will research, optimise and advise on how our website and online channels can more effectively support discoverability, lead generation and thought leadership within the mobility and energy sectors.

About VDL ETS

Do you want to help shape the technology of the future? Do you enjoy thinking outside the box? At VDL ETS, around 70 colleagues work on developing innovative transport and energy solutions. We research, develop and test new technologies for both VDL companies and external partners. Our areas of expertise include e-mobility, autonomous driving, energy storage, battery technology, charging infrastructure, and guidance & navigation systems.

Strength through cooperation.

An internship at VDL ETS offers plenty of room for initiative, ownership and personal input. You will experience an open, informal and direct working culture, with a high degree of independence and responsibility giving you every opportunity to demonstrate a results-driven approach.

The Sales department consists of three sales managers, one business developer and one marketing communications specialist. You will be carrying out the assignment for the marketing communications specialist, who will also be your internship supervisor.

What Are You Going To Do:

Website Analysis & Optimisation

Conduct a thorough analysis of the current website (structure, content, usability and conversion).
Evaluate whether the current layout effectively serves different target audiences.
Identify missing content and optimisation opportunities.

Keyword Research & SEO / GEO

Set up and execute keyword research aligned with our markets and value propositions.
Optimise website content based on SEO and GEO (Generative Engine Optimisation) principles.
Improve online visibility across search engines and AI-driven search environments.

Content & Online Communication

Assess the strategic value of blogs and propose relevant formats and topics.
Develop concepts for vlogs and video content to showcase our expertise and innovations.
Include LinkedIn and other relevant online communication channels in your analysis and recommendations.

Conversion & Call-to-Action Optimisation

Analyse and optimise calls-to-action across the website.
Evaluate contact forms and alternative ways to generate leads or interaction.
Advise on what truly resonates with our target audiences.

Reporting & Advisory

Translate analyses into clear, data-driven recommendations.
Deliver a final report and presentation with insights, conclusions and a practical optimisation roadmap.
Where possible, (partially) implement proposed improvements.

What You Will Learn

Have gained in-depth knowledge of website optimisation, SEO/GEO and online marketing in a technical B2B environment.
Be able to formulate well-founded marketing and communication advice at a strategic level.
Have hands-on experience with content strategy, conversion optimisation and online visibility.
Build a strong graduation project and portfolio with measurable impact within an innovative organisation.

You are available for 40 hours. You do not have to spend all those hours working on the assignment. It would also be great if you could get involved in the department and help out with ongoing assignments.

What Do You Bring

You are a final-year HBO student in Marketing, Communication, Commercial Economics or a related field.
You have a strong interest in online marketing, websites, content and data.
You work in a structured, analytical way and take initiative.
You can work independently but actively seek collaboration.
You have a good command of both Dutch and English.
Experience with tools such as Google Analytics, Search Console or SEO tools is a plus.

What We Offer

A challenging and content-driven graduation internship with significant freedom and responsibility.
Intensive guidance combined with room for your own ideas and entrepreneurship.
A role within an innovative, technical environment where marketing is increasingly strategic.
The opportunity to be part of the international VDL Group.
A company laptop.
A monthly internship allowance of €500.

Contact information