VP, Performance Creative

twentysix; Hilversum; Hybrid; EUR 181,000 - 194,000; Full time

Benefits offered by this job

Health coverage

PTO & holidays

401k with company contribution

Parental leave

Work-life balance

Career growth

Global diverse culture

DEI commitment

Job summary

Monks is seeking a senior leader to head Performance Creative within our Media team. You will guide creative strategy across paid social, display, video, and emerging formats, leveraging data and AI tools to drive scalable, high-impact campaigns for major growth brands.

You will manage cross-functional teams, own P&L responsibilities, and partner with executive leadership to elevate creative output and strategic influence across channels.

Qualifications

• 8+ years in creative leadership in performance, digital, or growth marketing.
• 4+ years leading multidisciplinary creative teams with client ownership.
• Deep expertise in producing, optimizing, and scaling creative for paid social, display, video and new digital channels.
• Proven record of designing and deploying creative strategies that drive measurable business outcomes.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.
• Comfortable presenting strategy and results to C-Suite executives.
• Demonstrated success owning P&L and delivering for eCommerce and B2B clients.
• Advanced fluency with measurement, testing frameworks, and production pipelines.

Responsibilities

• Lead vision and strategy for the Performance Creative unit within the Media team.
• Guide clients and teams through creative innovation across paid social, display, video, UGC, influencer content and more.
• Leverage testing frameworks, insights, and analytics to inform ideation, production, and optimization.
• Advise on integrating AI, automation, and technology in creative production and operations.
• Drive adoption of technologies to optimize operations and output.
• Partner with brand and growth teams to develop stories and breakthrough campaigns.
• Provide executive direction for large performance-driven accounts.

Skills

Creative leadership

Performance marketing

Cross-functional leadership

Data-driven

Executive communication

Paid social

Digital strategy

Tools

AI in creative tooling

Creative production pipelines

Job description

Please note that we will never request payment or bank account information at any stage of the recruitment process. As we continue to grow our teams, we urge you to be cautious of fraudulent job postings or recruitment activities that misuse our company name and information. Please protect your personal information during any recruitment process. While Monks may contact potential candidates via LinkedIn, all applications must be submitted through our official website (monks.com/careers).

About the Role

This role leads our team of 35 Performance Creative experts - production, design, animation and creative strategy. This team has earned a number of high profile award wins from The Drum, Digiday, and Meta for their work. Reporting to the EVP of Media, you’ll evolve the creative impact for our largest, fastest-growing, and most innovative clients. You will be accountable for creative excellence, executive client relationships, full-funnel creative leadership, and for advancing Monks’ reputation as a pioneer in performance-driven content and storytelling.

Our ideal candidate is passionate about harnessing data and insights to power creativity at scale, mobilizing cross-disciplinary teams and next-gen tooling to elevate the effectiveness and efficiency of every asset and campaign. You thrive in driving creative culture, team scaling, and executional excellence at the intersection of media, data, and content.

Creative & Strategic Leadership

• Lead the vision and strategy for the Performance Creative unit of our Media team, innovating on full-funnel, insight-driven creative assets that deliver measurable results.
• Guide clients and teams through the dynamic landscape of creative innovation for paid social, display, video, UGC, influencer content, and emerging platforms.
• Leverage creative testing frameworks, audience insights, and performance analytics to inform ideation, production, iteration, and optimization processes.
• Advise clients on the integration and scaling of generative AI, automation, and technology in creative production and operations.
• Drive adoption of cutting-edge technologies and AI tools to optimize creative operations and output.
• Partner with brand and growth teams to develop foundational stories, rapid tests, and breakthrough campaigns across channels.
• Provide a point of view on leading topics such as UGC, creative automation, global content production, and scaling impact for growth brands.
• Stay ahead of digital, media, and content trends, ensuring Monks’ creative output sets the industry standard.
• Oversee creative resourcing, processes, and playbooks to maximize internal efficiency, creative quality, and revenue growth.
• Serve as Executive Sponsor for some of our largest performance-driven client accounts, providing strategic creative direction at the highest levels.

Internal Agency Operations

• Oversee staffing, structure, and scalable processes for a rapidly growing creative team, fostering a collaborative, innovative, and inclusive culture.
• Own creative P&L, revenue, and client retention responsibilities for performance creative accounts.
• Create and evolve frameworks and playbooks to standardize creative production, QA, and measurement, maximizing efficiency and creative impact.

Commercial Strategy

• Own the productization, delivery, and pricing strategy for Performance Creative and related services.
• Define the positioning and go-to-market messaging for Performance Creative.
• Participate in new business discovery, pitching, and scoping for Performance Creative engagements.
• Develop, adopt, and integrate new creative technologies, solutions, and platforms into the Monks offering.
• Promote Performance Creative within the context of Monks’ larger go-to-market strategy on stage, in the press, and on social media, generating net new interest in services.

About You

The essentials:

• 8+ years in creative leadership, specifically in performance, digital, or growth marketing settings (agency experience strongly preferred).
• 4+ years leading multidisciplinary creative teams with direct client-facing and account ownership responsibilities.
• Deep expertise in producing, optimizing, and scaling creative for paid social, display, video, and new digital channels.
• Proven record of designing and deploying creative strategies that drive measurable business outcomes for major growth brands.
• Deep experience integrating creative strategy with performance data, analytics, and media teams.
• Comfortable presenting creative strategy and results to C-Suite and executive-level audiences.
• Demonstrated success owning P&L and delivering for both eCommerce and B2B clients.
• Advanced fluency with creative measurement, testing frameworks, digital production pipelines, and collaborative technologies.

Ideal Candidate Has

• A portfolio of high-performing, data-powered creative work for leading performance advertisers, with measurable business results.
• Familiarity with creative for e-commerce, B2B, mobile-app, and DTC environments.
• Point of view and hands‑on experience with AI‑driven creative, dynamic content, and emerging digital production models.
• Comfort driving change - both with clients and internal creative/production teams.
• Strategic vision and experience implementing high‑level strategy by creating go‑to‑market narratives, developing scalable processes, and building teams.

At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.* *

#LI-OG1

#LI-Hybrid

What We Offer

Benefits

• Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)

This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.

Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.

Salary Range: $210,000—$225,000 USD**About Monks **

Monks is the global, digital-first, data-driven, unitary operating brand of S4 Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global Marketing and Technology Services to redefine how brands interact with the world. Through Monks.Flow, its flagship AI ecosystem for marketing orchestration, Monks transforms marketing into a growth engine, collapsing timelines and connecting brands to culture in real time. By deploying bespoke intelligent agents across disciplines and delivering culturally relevant, high-impact creative and digital solutions, Monks solves key critical business challenges across the entire brand enterprise to help brands sustain long-term impact.

Monks was named a Contender in The Forrester Wave: Global Marketing Services, ranks among Cannes Lions' Top 10 Creative Companies (2022-25) and remains the only partner featured in AdExchanger’s Programmatic Power Players list every year (2020-24). Named Adweek’s first AI Agency of the Year (2023) and The One Show’s inaugural AI Pioneer Organization, Monks was also awarded Business Intelligence Group’s 2025 Excellence in Artificial Intelligence Award in both the Organizational and AI Product categories. As a trusted partner to cutting-edge innovators in tech, Monks earned titles such as Optimizely Experimentation Partner of the Year (2025), runner-up for the Adobe Firefly Partner Award (2024), and Workato’s AI Visionary Customer Impact Award (2024). Additionally, Monks achieved a record-breaking number of FWAs and continues to hold the most of any partner.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.