VP Brand & Marketing

Loop Earplugs; Amsterdam; Hybrid; EUR 180,000 - 250,000; Full time

Job summary

Loop Earplugs is seeking an executive marketing leader in Europe to own the brand engine and drive a shift from performance-led to brand-led growth. You will report to the CEO and lead four teams, shaping strategy, budgets, and the organization to deliver a connected growth flywheel across channels and regions.

You will collaborate with Loop’s founders to co-create brand strategy, strengthen the Tech x Lifestyle positioning, and build an AI-first marketing department.

Qualifications

• Experience leading a brand-led growth transition at scale.
• Proven ability to own strategy and budget at executive level.
• Ability to co-create brand strategy with founders and translate to execution.

Responsibilities

• Own Loop’s brand and marketing strategy and the investment plan.
• Build brand marketing capabilities across partnerships, PR, social, and offline moments.
• Strengthen Tech x Lifestyle positioning in all activities.
• Lead multi-disciplinary teams: Product Marketing, Brand Marketing, Insights, Studio.
• Create an AI-first marketing organization with clear ownership.

Skills

Brand-led growth experience

Executive leadership

Strategic & consumer insights

AI-enabled marketing

Tools

AI tools

Job description

Experience: Executive marketing leader with proven experience building a brand-led growth engine at scale, owning strategy and budget at or near CEO level, and connecting brand, performance marketing, data, and AI-enabled ways of working.

Location: Europe; with expected in-office presence in Antwerp or Amsterdam at least 50% of working time

Own Loop’s brand engine and help drive our shift from performance-led to brand-led growth. This isn't a lateral move. We built Loop by going all in from day one. You’ll lead the next phase of our growth: making brand the reason people find us, choose us, and stay with us as we expand from earwear into a broader portfolio of sensory products and from DTC into retail worldwide. If you've built a brand engine that measurably changed how a consumer company grows, and you're ready to break the rules that no longer work, this is where you do it.

The role

Reporting to the CEO, you’ll lead Loop’s shift from performance-led to brand-led growth and own four teams: Product Marketing, Brand Marketing, Strategic & Consumer Insights, and Studio. You’ll shape the brand and marketing strategy, the investment plan behind it, and the organization required to deliver it. You’ll co-create brand strategy with Loop’s founders, who bring informed, frequent, and direct opinions to the work. You’ll also work closely with the leaders of performance marketing and commerce, building one connected growth flywheel rather than competing engines.

What You’ll Do (and What You Won’t)

• You own Loop’s brand and marketing strategy and the investment plan behind our shift to brand-led growth
• You build the brand marketing capability that earns attention through partnerships and KOLs, PR, organic social, community, and offline brand moments
• You strengthen Loop’s Tech x Lifestyle position with every move
• You make product marketing the engine of an expanding, multi-category portfolio across channels, regions, pricing, promotion, and launches
• You shape an AI-first marketing organization built around small teams, clear owners, a high bar, and fast learning
• You lead Product Marketing, Brand Marketing, Strategic & Consumer Insights, and Studio
• You make brand and performance reinforce each other through shared data, mutual respect, and a connected plan
• You contribute to company strategy, executive decision-making, and the development of high-performing, engaged teams

You won’t

• Own performance marketing or commerce; you’ll partner closely with the peer leaders who do
• Build brand in isolation from data, performance marketing, product, or commercial realities
• Set strategy from a deck and leave execution to others
• Wait for the organization to settle before taking ownership

How You’ll Succeed

We look for people who think big, stay curious, and aren’t afraid to go all in to make things happen. You’ll make brand a measurably bigger driver of Loop’s growth, strengthen our Tech x Lifestyle position, reduce dependency on paid media while supporting continued growth, and build an AI-first marketing department with clear ownership and engaged teams.

Success Will Be Measured Through

• Brand becoming a measurably bigger driver of growth
• A measurably stronger Tech x Lifestyle position
• Declining dependency on paid media while the company sustains 30% growth beyond €500M
• An AI-first marketing department
• Teams that are engaged, clear on what they own, and proud of the work

What You’ll Bring

• You have led at least one proven brand-led shift at scale and can show how it measurably changed the way a consumer company grew
• You have operated at or near executive level, reporting to a CEO or working no more than one level away, with ownership of strategy and budget
• You can hold a company-level strategic argument, including when the conversation is uncomfortable
• You respect the craft of performance marketing and use data to prove that brand works
• You have made brand and performance reinforce each other before
• You use AI to transform how you and your team work, rather than simply talking about it
• You have led teams and can build a high-performing, engaged organization
• You bring humility, high agency, strong judgment, a taste for craft, and the willingness to stay close to execution

You might be a sitting CMO. You might equally be the number two who built the brand engine at an iconic consumer brand under a strong founder or VP Marketing and is now ready for a first number-one seat. Both are welcome.

Loop isn’t for everyone. We might not be a match if you:

• Need full autonomy over brand, away from opinionated founders
• See performance marketing or data as the enemy of brand building
• Set strategy from a deck and leave execution to others
• Need a settled organization before you can make progress
• Talk about AI more than you use it
• Prefer consensus over ownership, or meetings over momentum

The Fine Print

• We know great leaders don't always tick every box. If this role excites you and you believe you can help shape Loop's future, we'd love to hear from you, even if your experience doesn't match every requirement.
• We will review all applications. There is no need to send an additional email.
• We don’t require a cover letter, but do ask you to fill in the application questionnaire honestly and thoroughly (and ideally in your own words).
• We are not accepting candidates from agencies at this point in time; we work directly with candidates.
• We do have a flexible working policy but expectations are that the successful candidate will spend 50% of working time between, Antwerp, Amsterdam, and New York City.
• We are continually exploring the best ways to hire and build Loop, this includes the use of A.I. and testing. If you need any accommodation in these regards, please write to our recruitment team directly.

Compensation Range: €180K - €250K