Strategic Category Manager – Consumer Tissue

Essity; Zeist; On-site; EUR 65,000 - 90,000; Full time

Benefits offered by this job

13th month salary

Bonus scheme

Pension plan

11.5 ADV days

Job summary

Essity is seeking a Category Manager – Consumer Tissue to lead category growth within the Benelux region. You will partner with Sales, Marketing, and Insights to translate shopper data into actionable strategies, drive category plans, and optimize assortment and pricing.

Join a dynamic team and contribute to annual business planning while collaborating with Brand, Supply, and Account teams. The role emphasizes data-driven decision making, stakeholder management, and hands-on execution across

Qualifications

• Requires Master’s or Bachelor’s degree in Business, Marketing, or related field.
• 2–5 years FMCG experience in Category Management, Customer Marketing, Sales, or Insights.
• Strong analytical capability with experience in Nielsen IQ / retail data analysis.
• Experience with planogramming tools is a strong plus.
• Customer-facing experience with retailers is advantageous.

Responsibilities

• Develop and implement category strategies across key customers and channels.
• Translate insights into customer-specific activation plans and selling stories.
• Lead category reviews and range reviews with retailers.
• Provide assortment, shelving, and merchandising recommendations.
• Define and monitor category KPIs and corrective actions.
• Analyze prices and promotions to optimize performance.
• Build relationships with retailer category managers and buyers.
• Coordinate with Marketing, Sales, and Supply teams.
• Contribute to annual business planning and category growth plans.
• Develop category scorecards and dashboards using Nielsen IQ and retail data.
• Identify growth opportunities through trend and OOS analysis.
• Support NPD launches and relaunches in Consumer Tissue category.

Skills

Nielsen IQ data analysis

Strong analytical capability

Stakeholder management

Data-driven decision making

Education

Master’s or Bachelor’s degree in Business/Marketing or related field

Tools

Spaceman

Job description

Essity is seeking a Category Manager – Consumer Tissue to lead category growth within the Benelux region. You will partner with Sales, Marketing, and Insights to translate shopper data into actionable strategies, drive category plans, and optimize assortment and pricing.

Join a dynamic team and contribute to annual business planning while collaborating with Brand, Supply, and Account teams. The role emphasizes data-driven decision making, stakeholder management, and hands-on execution across