Sr Product Marketing Manager – Software Platform

Philips

Amsterdam

On-site

EUR 78,187 - 130,312

Full time

14 days+

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Job summary

Philips Avent is seeking a Sr Product Marketing Manager – Software Platform to lead the transformation of the Baby Monitor portfolio into a connected ecosystem. You will own the app roadmap and unlock new business models such as freemium, rental, and subscription services while maximizing value across a global portfolio.

You will collaborate across markets, drive consumer insights to propositions, and lead the portfolio setup for strong growth in the coming years, ensuring the app and monitoring

Qualifications

Bachelor or Master’s degree in Marketing, Business Administration or related fields.
Relevant work experience in product marketing of digital consumer propositions
Proven track record in developing and launching apps or other (consumer) software solutions
Strong commercial acumen (active P&L knowledge, portfolio optimization, quality mindset)
Fluent English

Responsibilities

Bridge boundaries across the organization.
Focus on the customer at every step of the way.
Hands‑on approach while defining the bigger strategic picture.
Share the passion to improve the lives of the families we support.
Drive roadmap and commercialization of our connected app.
Manage the central platform supporting all smart baby monitors.

Skills

Fluent English

App & software launches

P&L awareness

Portfolio management

Education

Bachelor's or Master's in Marketing/Business

Job description

Sr Product Marketing Manager – Software Platform

Are you eager to work at the forefront of innovation in parenting technology and consumer health, driving a revolution in how parents take care of their baby?

What if the next product you help to build and launch could help millions of parents feel more confident, reassured, and supported during some of the most important moments of their lives?

At Philips Avent, we’re reimagining baby monitoring through cutting‑edge IoT, breakthrough software innovation, and value‑added digital services, which allows us to transform trusted hardware products into intelligent connected experiences used by families around the world.

The Role

As a Sr Product Marketing Manager – Software Platform, you will work on driving the transformation of our Baby Monitor portfolio into a connected ecosystem which offers products and services to our user base.

You will be the main force behind our app roadmap and will unlock new business models including freemium, rental and subscription services, whilst maximizing the value extraction of our existing portfolio of connected parenting solutions.

You are passionate about digital solutions and using AI to bring meaningful innovations to parents around the world and will be the main catalyst of our digital parenting ecosystem.

You will be seasoned in portfolio management and have led a multiple million global portfolio. You will be dynamic by nature, have a passion to explore the unknown, and a hunger for commercial success.

You will:

Bridge boundaries across the organization
Focus on the customer at every step of the way
Have a hands‑on approach while defining the bigger strategic picture
Share the passion to improve the lives of the 20M families we support

In this role, you have the opportunity to be part of our Product Marketing team

You are offered an attractive balance of Strategic thinking, Hands‑on activity and an international business environment.

You will:

Take consumer insights, needs and innovation ideas through to proposition development and market introduction
Collaborate with local markets across the world
Ensure our app and baby monitoring solutions answer consumer needs around the world
Drive new business models
Manage business priorities
Set up the portfolio for strong growth in the coming years

The Business Context

The Mother & Child Care domain is rapidly changing with Millennial and Generation Z consumers who are looking for new ways in which they engage with brands, experience products and gain professional support.

The Philips Avent business is the global leader in Infant Care and is looking to further disrupt itself and become more relevant to its customers, both in the consumer and professional channels.

You are responsible for

The Sr Product Marketing Manager – Software Platform is the global upstream lead for key new product introductions.

Leverage the existing portfolio
Create and execute a clear strategy and innovation funnel
Bring greater health and wellbeing to parents
Drive the roadmap and commercialization of our connected app
Manage the central platform supporting all smart baby monitors
Work with a global development team
Leverage internal and external partners to accelerate our strategic ambition

You are a part of

As Sr Product Marketing Manager you will be part of the Global Product Marketing Team within the Philips Avent business.

Philips Avent is a leading brand in the Mother & Childcare domain, delivering products and services that support parents in the healthy development of their baby.

You will be working in a network of various stakeholders based in The Netherlands, Hong Kong, Shenzhen and Country organizations around the world.

To succeed in this role, you should have the following skills and experience

Bachelor or Master’s degree in Marketing, Business Administration or related fields;
Relevant work experience in product marketing of digital consumer propositions
Proven track record in developing and launching apps or other (consumer) software solutions
Strong commercial acumen (active P&L knowledge, portfolio optimization, quality mindset)
Fluent English

Also, these following skills and competencies will help you succeed

Experience in commercializing software and/or IoT solutions, including disrupting traditional business models
Strong affinity with leveraging AI in innovation
Data driven decision making
Ability to identify and validate consumer and customer needs
Excellent communicator and presenter
Ability to influence and drive priority across the enterprise
Strong conceptual and analytical skills and the passion to drive business growth;
Ability to think creatively and to be pragmatic and self‑starting;
Strong leadership skills and interpersonal skills
Ability to build and nurture effective relationships within the matrix by developing strong cooperation with peers within the market, cross business, and cross function

Compensation & Benefits

Doing meaningful work should come with fair, transparent rewards.

The base gross annual salary range for this role is : 78,187 € – 130,312 € . We determine pay within the range using objective factors, like the skills the role requires, your relevant experience and the responsibility you’ll have in this role, alongside internal equity and local market considerations.

This role is eligible for a 3% short term incentive with your rewards linked to both individual performance and company results.

We’ll share the full approach with you during the interview process, so you can make a clear, informed decision.

How we work together

We believe that we are better together than apart. For our office-based teams, this means working in‑person at least 3 days per week. Onsite roles require full‑time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations. Indicate if this role is an office/field/onsite role.

About Philips

We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.