Social Strategy Director

OLIVER Agency; Rotterdam; Hybrid; EUR 40.000 - 60.000; Full time

Job summary

A leading marketing agency in Rotterdam is seeking a Social Strategy Director to craft innovative digital and social marketing strategies for a prominent client in the food industry. You will lead social communication efforts, champion AI innovation, and drive cultural relevance. The position requires a strategic leader passionate about creativity and collaboration, with the ability to leverage data for optimized performance. The role is full-time with a 12-month contract and offers a hybrid work model.

Qualifications

• Passion for social creativity and innovation.
• Skilled in turning complex challenges into simple, actionable ideas.
• Collaborative, proactive, and always hunting for opportunities.

Responsibilities

• Own end‑to‑end social and digital strategy across platforms like Instagram, TikTok, YouTube.
• Spot trends, tap into communities, and make food brands part of the cultural conversation.
• Use AI to uncover insights, optimize campaigns, and push creative boundaries.
• Partner with local markets, social teams, and creators to deliver impactful campaigns.
• Leverage analytics and social listening to refine strategies and maximize performance.

Skills

Strategic leadership

Social creativity

AI tools experience

Data-driven insights

Collaboration

Job description

Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group, we’re at the forefront of leveraging cutting‑edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision‑making, empowering our teams to produce innovative and impactful results.

Location: Rotterdam, Netherlands (2-3 days per week from the office)

Type: full‑time, 12‑month FTC with view to extend

About the Role

We’re looking for a Social Strategy Director to help us shape bold, innovative digital and social marketing for a leading food industry client across Europe.

In this role, you’ll craft strategies that make food brands culturally relevant, creatively impactful, and performance‑driven – covering everything from community engagement and content creation to e‑commerce. This is your chance to join a team that’s redefining how brands connect with consumers in real time.

What You’ll Do

• Lead Communications Strategy: Own end‑to‑end social and digital strategy across platforms like Instagram, TikTok, YouTube, and more.
• Drive Cultural Relevance: Spot trends, tap into communities, and make food brands part of the cultural conversation.
• Champion AI Innovation: Use AI to uncover insights, optimise campaigns, and push creative boundaries.
• Collaborate Across Teams: Partner with local markets, social teams, and creators to deliver impactful campaigns.
• Optimize with Data: Leverage analytics and social listening to refine strategies and maximise performance.

What Makes You Great

• A strategic leader who inspires and educates.
• Passion for social creativity and innovation.
• Skilled in turning complex challenges into simple, actionable ideas.
• Experienced with AI tools and data‑driven insights.
• Collaborative, proactive, and always hunting for opportunities.

Our values shape everything we do:

• Be imaginative to push the boundaries of what’s possible.
• Be always learning and listening to understand.
• Be actively pro‑inclusive and anti‑racist across our community, clients and creations.

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.