Social Media Manager (Freelance)

The Vegetarian Butcher Collective; Utrecht; On-site; EUR 42,000 - 62,000; Full time

Job summary

The Vegetarian Butcher is seeking a social media manager with a passion for plant-based storytelling. You will create, shoot, edit, and publish recipe and food video content, manage the NL content agenda, and collaborate with Marketing/PR. A strong eye for trends and formats is essential, with in-store shoots and cross-channel coordination.

JOIN our creative team. You’ll split time between central content and NL-specific content, handling captions, scripts, and community engagement while staying

Qualifications

• Proven experience creating, shooting, and editing recipe and food video content.

Responsibilities

• Produce static and video content (film or photography).
• Brainstorming about new formats and content ideas.
• Basic editing in Adobe tools.
• Write short-form captions and scripts.
• Publish content for NL market and maintain content calendar.

Skills

Social media management

Video editing

Photography

Copywriting

Content planning

Community management

Trend spotting

Storytelling

Adaptability

Tools

Adobe Premiere

Adobe Photoshop

Job description

We believe the future is plant-based, and great content helps bring that future closer, faster. That’s why we’re looking for a social media manager bursting with creative ideas, energy, and a passion for storytelling and all things plant-based for our Vivera ánd The Vegetarian Butcher social channels (Meta/LinkedIn/TikTok). Are you someone who can effortlessly switch between filming, photography, editing, writing, and brainstorming new formats? Someone who knows what’s happening on social, spots trends instantly, and can act quickly when plant-based news breaks? Then we want you on our team!

In this role, you’ll split your time roughly 50/50 between our central content agenda (50) and our content agenda for the Netherlands (50). This includes creating visuals, content planning, brainstorming, community management, in-store shoots, recipe content, BTS moments, short copywriting, and much more. In short, you’ll be the creative heart translating our message into sharp, fresh, recognizable content, fully in line with our brand guidelines. And of course, you’ll work closely with our marketing, PR, and content teams.

• Produce static + video content (film or photography done by you)
• Brainstorming about new formats
• Basic editing in Adobe
• Voice-overs for content videos if needed
• Deliver all content in line with the brand guidelines
• Create and publish content for NL market.
• Maintaining, updating and aligning the content calendar
• Brainstorming about new formats (video, photo, social series)
• Upload and schedule content across platforms
• Writing short-form copy for captions, titles and scripts
• Monitoring trending sounds, formats and platform developments, and it is important to stay on top of developments within plant-based
• Read articles, follow trends within plant-based recipes/dishes/conversations on social
• Producing various types of content (in-store, recipe content, BTS, etc.)
• Coordinate with Content Managers/Marketing/PR.
• Community management
• Respond to comments and messages in the right tone of voice.
• Identify important reactions or issues when necessary.

Important:

• Proven experience creating, shooting, and editing recipe and food video content (required)