Senior Lifecycle Marketing Manager (Full Remote - Netherlands)

EverAI Limited; Netherlands; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

Fully remote

4 weeks PTO

Annual in-person gathering

Health & wellness budget

Learning budget

Company laptop & equipment

AI tools access

Job summary

EverAI is seeking a Senior Lifecycle Marketing Manager to elevate CRM to a major revenue channel. You will own onboarding, activation, retention, and reactivation across email, push, in-product messaging, and promotions.

Report directly to the Co-founder & CMO, with the freedom to rethink journeys and build a scalable CRM playbook that drives growth at a global scale. At EverAI, you will collaborate with Product, Data, Engineering, and Creative teams to design segments, experiments, and

Qualifications

• Proven track record of scaling CRM and driving revenue growth.
• Experience in high-volume B2C subscription environments with CRM impact on revenue.
• Ability to design segments, journeys, experiments, and campaign logic.

Responsibilities

• Own the full CRM lifecycle strategy and execution across onboarding, conversion, retention and reactivation.
• Identify growth opportunities by analyzing user behavior and engagement data.
• Create onboarding, abandoned-payment, offer, and follow-up journeys to convert and retain users.
• Increase token purchases, repeat purchases, retention, and LTV via smarter segmentation and timing.
• Run rapid experiments, measure impact, and scale winning ideas.
• Collaborate with Product, Data, Engineering, and Creative to improve CRM tooling and reporting.

Skills

CRM strategy

Lifecycle campaigns

A/B testing

Data-driven growth

English communication

Cross-functional collaboration

Job description

Our Vision & Products

EverAI — Building the Future of AI Companionship

One of the Top 15 Largest & Fastest-Growing AI Companies in the World

50 Million Users in 2 years — Help Us Reach 100M first, 500M next

At EverAI, we’re shaping what it means to connect with AI. With 50 million users and counting, we're not just building products - we're creating entirely new categories.

Our flagship product is the world's largest AI companionship platform, redefining relationships for millions. It is governed by our proprietary moderation system, EverGuard - an internal AI designed to ensure everything we build is safe, ethical, and human-first.

And we’re only just getting started!

Our Team

We are an enthusiastic, passionate and hardworking team of ≈ 100 people. Our founding team has strong entrepreneurial experience building and scaling web products from 0 to IPO.

Alexis Soulopoulos [CEO]

10+ years in Tech Executive Leadership

Co-Founder Mad Paws Holdings (from 0 to IPO)

Forbes 30 under 30 + Deloitte TechFast50 '22 & '23

Michael Monin [Co-founder & CTO]

10+ years as CTO / COO (web2/web3), 3 years in AI/LLM

Serial-entrepreneur: MTK Digital (exited / 0->20m revenue) and Zipchat (AI Chatbot for E-commerce brands)

Thomas Lacroix [Co-founder & CMO]

8+ years in Customer Acquisition & E-commerce Growth

Serial-entrepreneur: Curatible (sold to Blackstone) and MTK Digital (exited / 0->20m revenue)

Maruša Fasano [CFO/Legal]

25+ years in Finance, Strategy, M&A

Ex-CFO/M&A @Curatible (exited to Blackstone)

Ex-President of the Board @SotremoSA (exited)

Co-founder/CFO @SoftOne (exited)

Your Role

More than 50 million people already use EverAI’s products, and we’re growing toward 100 million.

The audience is already here. The opportunity is what happens next.

We’re hiring a Senior Lifecycle Marketing Manager to take CRM to an entirely new level. Your mission is clear: turn it into a major revenue channel by converting more users, increasing repeat purchases, and giving people compelling reasons to keep coming back.

You’ll own everything within CRM, from onboarding and first purchase to retention and reactivation, across email, push notifications, in-product messaging, and promotions.

You’ll report directly to Thomas Lacroix, our Co-founder and CMO, with the freedom to rethink journeys, test ambitious ideas, and build the CRM playbook that gets us there.

At our scale, even small improvements can influence millions of user journeys and create significant growth.

If you’re looking for more than a campaign-management role, this is your opportunity to drive measurable growth at exceptional scale.

Your Responsibilities

• Own one of EverAI’s biggest growth opportunities: lead the strategy and execution across the full CRM lifecycle, from onboarding and conversion through repeat purchasing, retention, and reactivation
• Find the growth hiding in our user base: use behavioral data to uncover where users lose interest, stop engaging, or miss an opportunity to purchase
• Crack the first-purchase challenge: create onboarding, abandoned-payment, offer, and follow-up journeys that turn more registered users into paying customers
• Keep users coming back: increase token purchases, repeat purchasing, retention, reactivation, and LTV through smarter segmentation, personalization, and timing
• Test big ideas quickly: build experiments, measure what genuinely moved the numbers, scale the winners, and turn each result into the next opportunity
• Make ambitious CRM ideas possible: work directly with Product, Data, Engineering, and Creative to improve the tooling, tracking, messages, offers, and reporting behind the channel

Your Qualifications

• You’ve scaled CRM before: you can show significant improvements you personally drove in revenue, conversion, repeat purchases, retention, reactivation, or LTV, with real numbers
• You understand consumer growth: you’ve worked in a high-volume B2C subscription business, where CRM had a direct effect on revenue
• You think like a builder: you do not stop at recommendations; you can personally create segments, journeys, experiments, campaign logic, and performance analysis
• You know how to find and prove what works: you can turn user behavior into ideas and use testing, control groups, attribution, and incrementality to validate the results
• You move quickly and take ownership: you are comfortable building without a finished playbook, deciding what matters most, and creating momentum without waiting for perfect information
• You communicate clearly and work across teams: you collaborate directly with technical, creative, and commercial stakeholders in English
• You are comfortable with our product category: you can confidently work on products powered by uncensored AI models and content

Bonus points

• You have worked in iGaming, free-to-play gaming, fintech, consumer subscriptions, or high-frequency e-commerce
• You have experience with token, credit, virtual-currency, bonus, or repeat-deposit models
• You have built or redesigned CRM in a fast-scaling company
• You use AI to improve analysis, personalization, experimentation, or content development

Why EverAI?

Exponential Growth: From 50M users in 2 years, to 100M next - and 500M beyond

Track Record of Category-Creating Innovation: We consistently launch world-first AI applications - setting the pace, not following it

Global Impact: Top-tier user growth, real-world adoption, and cultural relevance

Proven Leadership: A senior team that’s launched, scaled, and exited & IPO’d multiple scale ups - now fully focused on reshaping AI companionship

Elite Remote Team: 100% remote and built to win - world-class talent from Tier 1 tech companies, with a culture of ownership, velocity, and radical creativity

Ethical Core: Our AI ecosystem is governed by EverGuard, our proprietary AI moderation technology, ensuring responsible development at scale

What We Offer

• Contract Type: We prefer B2B, but we’re flexible, what matters is long-term commitment and impact
• Work From Anywhere: Fully remote. Choose the environment where you do your best work
• Paid Time Off: 4 weeks (20 working days) of PTO per year to recharge and reset
• Annual Gathering: A yearly in-person meetup to connect, brainstorm, and celebrate wins together
• Health & Wellness Support: Monthly allowance of100 USD for health insurance expenses & access to unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp (also available to up to three of your family members)
• Co-Working Space Budget: Work from a co-working space up to twice per month (35 EUR / 40 USD per visit) to stay inspired and connected
• Learning Budget: Dedicated funds to support your professional growth: courses, books, conferences, events, or certifications
• Company Laptop & Equipment: Laptop provided + monitor budget up to 250 USD + keyboard/mouse/mic/headphones budget up to 150 USD
• AI Tools Access: Premium access to ChatGPT, Hugging Face, Claude Code, and any other tool needed to excel at your job, power your ideas and workflows

Top Tier Talent Is Our Multiplier

We’re a fully remote group of A-players from Tier 1 tech, led by an exec team who’ve launched, scaled, and exited multiple companies. We move fast, and care deeply about what we build — and who we build it with.

We’re looking for exceptional talent ready to ship & distribute world-first AI products at scale, fast, and co-create with us this category-defining business.