Senior Creative Strategist

Honeybalm; Eindhoven; On-site; EUR 70,000 - 105,000; Full time

Job summary

Honeybalm in Eindhoven is seeking an experienced Senior Creative Strategist to lead paid-social creative across our portfolio of DTC brands. You will own the full process from customer research to briefs, production feedback, performance analysis, and iteration, turning insights into high-performing concepts.

You will collaborate with media buyers, editors, designers, and brand leads to translate data into creative that drives measurable results, with a focus on Meta advertising and

Qualifications

• Experience in performance creative for DTC or ecommerce brands.
• Proven track record of paid-social ads delivering measurable results.
• Deep understanding of Meta advertising, creative testing and direct-response.
• Strong research, concepting, briefing and scriptwriting skills.
• Ability to combine creative judgment with analytical thinking.

Responsibilities

• Developing creative strategies and testing roadmaps across multiple brands.
• Turning customer research and performance data into strong concepts and angles.
• Writing briefs, scripts, hooks, and creative directions.
• Analyzing results in Meta Ads Manager and deciding what to test next.
• Directing editors, designers, and UGC creators through clear feedback.
• Iterating winners and improving underperforming concepts.
• Keeping a high-quality creative pipeline moving across brands and markets.

Skills

Performance creative for DTC/ecommerce

Paid-social ads track record

Meta advertising knowledge

Research, concepting, briefing, script

Analytics + creative judgment

Collaboration with media buyers, edits

Leadership and team management

Brand and priority management

English proficiency (written & spoken)

Ownership and proactive mindset

Job description

About Honeybalm

Honeybalm is one of the fastest-growing DTC brands founded in the Netherlands, serving millions of customers across the US, UK, Europe, and Australia.

We are building a portfolio of ambitious consumer brands, each with its own audience, positioning, and creative challenges. Performance creative is at the heart of how we grow: combining consumer insight, strong concepts, rapid experimentation, and disciplined analysis to create advertising that converts.

The role

We are looking for an experienced Senior Creative Strategist to develop winning paid-social creative across our portfolio brands.

You will own the full process: customer research, concepts, briefs, production feedback, performance analysis, and iteration. You understand that great ads need more than taste; they need a clear insight, hypothesis, and measurable result.

You will work closely with media buyers, editors, designers, creators, and brand leads to turn insights and data into creative that performs.

What you will own

• Developing creative strategies and testing roadmaps across multiple brands


• Turning customer research and performance data into strong concepts and angles


• Writing briefs, scripts, hooks, and creative directions


• Analyzing results in Meta Ads Manager and deciding what to test next


• Directing editors, designers, and UGC creators through clear feedback


• Iterating winners and improving underperforming concepts


• Keeping a high-quality creative pipeline moving across brands and markets


• Raising the overall standard of creative thinking and execution

How you will succeed

• Extensive experience in performance creative for DTC or ecommerce brands


• A proven track record of creating paid-social ads that delivered measurable results


• Deep understanding of Meta advertising, creative testing, and direct-response principles


• Strong research, concepting, briefing, and scriptwriting skills


• The ability to combine creative judgment with analytical thinking


• Experience collaborating with media buyers, editors, designers, and creators


• Confidence managing several brands and priorities simultaneously


• Excellent written and spoken English


• High standards, strong ownership, and a proactive mindset

What you bring

• Extensive experience in performance creative for DTC or ecommerce brands


• A proven track record of creating paid-social ads that delivered measurable results


• Deep understanding of Meta advertising, creative testing, and direct-response principles


• Strong research, concepting, briefing, and scriptwriting skills


• The ability to combine creative judgment with analytical thinking


• Experience collaborating with media buyers, editors, designers, and creators


• Leadership and team management skills


• Confidence managing several brands and priorities simultaneously


• Excellent written and spoken English


• High standards, strong ownership, and a proactive mindset

Big bonus if you have

• Experience with beauty, personal care, or international consumer brands


• UGC sourcing and creator-direction experience


• Experience with TikTok, TikTok Shop, landing pages, or AI creative tools

This role is not for you if

• You focus mainly on aesthetics without connecting ideas to performance


• You need someone else to interpret creative results for you


• You wait for tasks instead of identifying the next opportunity


• You are looking for a freelance role or side project

What we offer

• A senior role with significant influence on our growth


• Direct access to data and fast feedback loops


• An ambitious team with high standards and minimal bureaucracy


• Plenty of room to shape our creative strategy and processes


• A modern office at Strijp-S, Eindhoven