Senior Channel Field Marketing Manager, Benelux & Nordics

Horizon3; Amsterdam; Hybrid; EUR 128,000 - 173,000; Full time

Benefits offered by this job

Inclusive Team

Growth opportunities

Innovative culture

Competitive compensation

Job summary

Horizon3.ai is seeking a high-impact Field & Channel Marketing Manager to lead integrated marketing across the Nordics & Benelux region. This role accelerates pipeline growth through field marketing, channel partner marketing, demand generation, and executive engagement.

Build scalable regional programs that strengthen partner relationships and elevate brand presence across key markets, supporting both Enterprise and Commercial sales teams.

Qualifications

• 6+ years in B2B technology marketing
• Experience marketing to Nordics & Benelux region
• Strong experience in field marketing, channel/partner marketing and demand generation
• Proven success supporting revenue teams and delivering measurable pipeline growth
• Experience with indirect routes to market including VARs, distributors, alliances and service providers
• Strong commercial acumen and ability to prioritise investment by market opportunity
• Comfortable operating in matrixed, fast-growth environments
• Excellent executive communication and stakeholder management skills
• Experience with tools such as SDFC, Asana, Reachdesk, G-Suite, ZoomInfo, ON24
• Fluent in English and Swedish or Dutch

Responsibilities

• Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to revenue priorities
• Translate campaigns into local regional programs
• Develop multi-touch programs including events, webinars, ABM, and digital campaigns
• Support regional sales with campaign strategy and market insights
• Build and execute partner marketing plans with resellers, distributors, MSSPs, and alliances
• Drive MDF/co-marketing investment toward pipeline outcomes
• Launch partner-led demand generation campaigns with channel team
• Strengthen relationships with channel sales leaders and partner accounts
• Manage lead flow, nurture alignment, and follow-up with SDR and sales
• Monitor campaign performance and optimize ROI and pipeline metrics
• Prepare quarterly business reviews and leadership updates
• Share best practices across EMEA and scalable regional programs

Skills

Field marketing

Channel/partner marketing

Demand generation

Executive communication

Stakeholder management

Nordics & Benelux market

English fluency

Dutch or Swedish language

Tools

SDFC

Asana

Reachdesk

G-Suite

ZoomInfo

ON24

Job description

Get to Know Us

Horizon3 is a fast-growing, remote cybersecurity company dedicated to the mission of enabling organizations to proactively find and fix and verify exploitable attack vectors before criminals exploit them. Our flagship product, the NodeZeroTM platform, delivers production-safe autonomous pentests and other key assessment operations that scale across the largest internal, external, cloud, and hybrid cloud environments. NodeZero has been adopted by organizations of all sizes, from small educational institutions to government agencies and Global 100 enterprises. It is used by ITOps/SecOps teams, consulting pentesters, and MSSPs and MSPs.

We are a fusion of former U.S. Special Operations cyber operators, startup engineers, and formerly frustrated cybersecurity practitioners. We're committed to helping solve our common security problems: ineffective security tools, false positives resulting in alert fatigue, blind spots, "checkbox” security culture, cybersecurity skills shortage, and the long lead time and expense of hiring outside consultants. Collectively, we are a team of learn it alls, committed to a culture of respect, collaboration, ownership, and results.

Role Overview

We are seeking a high-impact, results-driven Field & Channel Marketing Manager to lead integrated marketing execution across the Nordics & Benelux region.

This is a highly visible manager-level role designed to accelerate pipeline growth through a balanced mix of field marketing, channel partner marketing, demand generation, executive engagement, and regional go-to-market execution.

The successful candidate will build and execute scalable regional programs that strengthen partner relationships, create demand, support sales priorities, and elevate brand presence across key Nordics & Benelux markets. This role will be supporting both Enterprise and Commercial Sales reps.

Key Responsibilities

• Own and execute the integrated marketing plan for the Nordics and Benelux, aligned to EMEA revenue priorities and sales targets.

• Translate corporate campaigns into localised regional programs that drive measurable pipeline and partner engagement.

• Develop multi-touch programs including, but not limited to, events, webinars, direct mailers, roundtables, digital, social and ABM.

• Support regional sales teams with campaign strategy, market insights, and program execution.

• Build and execute partner marketing plans with strategic resellers, distributors, MSSPs, alliances, and channel ecosystem partners.

• Drive MDF / co-marketing investment toward measurable pipeline outcomes.

• In partnership with the channel team, launch partner-led demand generation campaigns, enablement programs, and joint market initiatives.

• Strengthen relationships with channel sales leaders and partner account teams.

• Manage lead flow, nurture alignment, conversion optimisation, and follow-up processes with SDR and sales teams.

• Monitor campaign performance and continuously optimize based on ROI, conversion, and pipeline metrics.

• Build quarterly business reviews and performance updates for leadership.

• Share best practices across EMEA and contribute to scalable regional programs.

Requirements

• 6+ years in B2B technology marketing, ideally within Cybersecurity

• Experienced in marketing to the Nordics & Benelux region

• Strong experience across field marketing + channel/partner marketing + demand generation

• Proven success supporting revenue teams and delivering measurable pipeline growth

• Experience working with indirect routes to market including VARs, distributors, alliances, and service providers

• Strong commercial acumen and ability to prioritise investment by market opportunity

• Comfortable operating in matrixed, fast-growth environments

• Excellent executive communication and stakeholder management skills

• Experience in using technologies such as SDFC, Asana, Reachdesk, G-Suite, Zoom Info, ON24

• Fluent in English and Swedish OR Dutch

Preferred Experience

• Understanding of cybersecurity categories such as cloud security, endpoint, identity, SOC, threat intelligence, zero trust, or managed security

• Experience with ABM strategy and enterprise account engagement

Perks of Horizon3

• Inclusive Team: We value diversity and promote an inclusive culture where everyone can thrive.

• Growth Opportunities: Be part of a dynamic and growing team with numerous career development opportunities.

• Innovative Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking.

• Competitive Compensation: We offer competitive salary, equity and benefits.

Compensation and Values

At Horizon3, we believe that our people are our greatest asset, and our compensation philosophy reflects this core value. We are committed to fostering an environment where all employees feel valued, respected, and rewarded for their contributions. Our compensation structure is designed to be fair, competitive, and transparent, ensuring that every team member is recognized and compensated equitably across roles, levels, and locations.

All full-time roles are eligible for an equity package in the form of stock options.

Base Salary:

• Amsterdam: 127,500 - 172,500 EUR

You Belong Here

Horizon3 is not just an equal opportunity employer - we are a community that values diversity, equity, and inclusion as fundamental principles of our culture and success. We are dedicated to fostering a workplace where everyone feels welcome and respected, regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, hair length or any other legally protected status by law.

Our commitment to diversity and inclusion means we strive to attract, develop, and retain a workforce that reflects the varied communities we serve. We believe that diverse perspectives drive innovation and strengthen our ability to create cutting-edge cybersecurity solutions. At Horizon3, every team member is valued and supported in an environment that encourages personal and professional growth.

We welcome candidates from all backgrounds and experiences, and we encourage all qualified individuals to apply. Come be a part of Horizon3, where your unique contributions are recognized, and your potential is limitless.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change at any time with or without notice.

Application Note

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