Sales Associate

TAPESTRY; Amsterdam; On-site; EUR 32,000 - 44,000; Full time

Benefits offered by this job

Employee discount

Incentive programme

Volunteer day

Career progression

Job summary

Coach is seeking a Sales Associate to be the front line ambassador, delivering a personalized luxury shopping experience, meeting personal and store sales goals, and supporting daily store operations.

You will build client relationships, utilize mobile POS and social selling, and participate in brand initiatives while working a flexible schedule including nights and weekends.

Qualifications

• 1+ years of sales experience in luxury retail or similar environment.
• Knowledge of fashion trends and competitors.
• Strong English language skills.

Responsibilities

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards.
• Build lasting client relationships through personalized styling and fashion advice.
• Drive sales through cross-selling, upselling, and tailored recommendations.
• Utilize mobile POS, clienteling tools, and social selling to capture data and encourage repeat purchases.
• Develop and execute personal sales plans; meet or exceed KPIs.

Skills

Luxury retail

Sales experience

English proficiency

Clienteling & data

Social media savvy

Live-stream shopping

Tools

POS system

Mobile POS

iPad/laptop use

Job description

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in.

Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.

Our company name Tapestry, represents the diversity of our brands and the diversity of our people. We know that having a diverse range of perspectives, backgrounds and experiences makes us more innovative and successful and it brings us closer to our consumer. Our goal is to create a culture that is equitable, inclusive and diverse - where all of our employees, customers and stakeholders thrive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Sales Associate is the front line ambassador of the Coach brand. You will deliver an elevated, personalized shopping experience, meet personal and store sales goals, and support daily store operations. This role blends luxury retail service, omni channel selling, and team collaboration to drive brand loyalty and revenue.

Key Responsibilities:

• Represent Coach as a brand ambassador, adhering to the Coach Guide to Style and Service standards
• Build lasting client relationships through personalized styling, product expertise, and fashion advice
• Drive sales through cross-selling, upselling, and tailored recommendations
• Utilize mobile POS, clienteling tools, and social selling platforms (including short-form video) to capture data and encourage repeat purchases
• Develop and execute personal sales plans; meet or exceed individual and team KPIs
• Source new customers, maintain relationships, and follow up to close sales
• Maintain high energy on the floor, manage multiple customers, and adapt selling techniques to business needs
• Complete daily operational tasks (cash wrap, inventory processing, replenishment, visual merchandising) while maintaining service standards
• Keep sales floor and stockroom clean, organized, and stocked; follow retail policies, POS, and asset protection procedures
• Process transactions efficiently (purchases, returns, exchanges, online pickups)
• Support inventory cycles: receive shipments, stock shelves, and manage product movement
• Assist teammates in functional areas as required
• Foster a collaborative, trust-based environment; encourage team performance
• Participate in brand initiatives, training programs, and inclusion activities
• Welcome feedback, adapt behaviors, and maintain a calm, professional demeanor

Requirements:

• 1+ years of sales experience (luxury retail preferred); knowledge of fashion trends and competitors. A combination of education and experience will be considered
• Experience with POS operation, basic computer proficiency (iPad/laptop, Mobile POS), walkie-talkie use, ability to read price/release sheets
• Strong English proficiency
• Ability to work in a fast-paced environment
• Luxury retail background, social media savvy, experience with live-stream shopping or video demos, clienteling and data acquisition skills. (Preferred)
• Strong English language proficiency

Schedule: Ability to work a flexible schedule to meet business needs-including nights, weekends, peak busy season, and high-traffic retail days (including, but not limited to, public holidays).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

What Coach can offer you:

• An inclusive, innovative, and fun working environment
• Internal mobility & career progression
• 1 paid volunteering day per year and opportunities to volunteer with global projects.
• Learning & development opportunities with our Ambassador Programme
• Regular social events
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion councils.
• Attractive employee discount
• Compelling incentive programme

Our Competencies for All Employees

Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.

Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.

Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.

Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both