Regional Sales Manager West Europe | Agricultural Machinery

Michael Page; Rotterdam; Remote; EUR 90,000 - 120,000; Full time

Benefits offered by this job

International autonomy

Home-office based

Competitive salary with benefits

Growth-oriented environment

Career development opportunities

Job summary

KIOTI is seeking an Area Sales Manager for Western Europe, including Benelux, France and UK markets. You will lead distributor networks, develop strategic sales plans, and drive revenue growth across multiple countries with strong commercial acumen.

The role requires a track record in international sales of agricultural machinery, excellent negotiation and relationship skills, and willingness to travel across Western Europe.

Qualifications

• Bachelor's degree or equivalent commercial experience.
• Proven experience within agricultural machinery.
• Experience managing distributors, importers and dealer networks internationally.
• Fluency in English; French would be a plus.
• Willingness to travel extensively across Western Europe.

Responsibilities

• Commercial & Dealer Network Management: manage distributor agreements, drive wholesale/retail sales, build relationships, recruit new dealers, monitor customer satisfaction.
• Sales Strategy & Business Development: develop and implement strategic sales plans, expand market share, identify opportunities, create growth plans.
• Pricing, Forecasting & Performance Analysis: develop regional pricing strategies, monitor KPIs, manage forecasting and budgeting, analyze performance.
• Market Intelligence & Product Development: monitor market developments, conduct market research, provide product feedback, contribute to development.
• Reporting & Internal Stakeholder Management: prepare sales/revenue reports, work with international teams, provide insights, support events.

Skills

Negotiation

Stakeholder management

Relationship building

Analytical thinking

Strategic thinking

Education

Bachelor's degree or equivalent

Job description

Responsibilities

As Area Sales Manager Western Europe, you will be responsible for managing and developing KIOTI's commercial activities across the Benelux, France and UK markets.Your responsibilities include:

Commercial & Dealer Network Management

• Manage distributor agreements across the assigned territory;
• Drive wholesale and retail sales performance within the dealer network;
• Build, develop and maintain strong relationships with distributors and dealers;
• Support dealer performance management and dealer development initiatives;
• Recruit and onboard new dealers and distributor partners where necessary;
• Monitor customer satisfaction and ensure excellent commercial support.

Sales Strategy & Business Development

• Develop and implement strategic sales plans to achieve ambitious growth targets;
• Expand market share and strengthen KIOTI's position in key European markets;
• Identify, develop and secure new business opportunities;
• Create short, medium and long-term commercial growth plans;
• Translate market opportunities into actionable sales initiatives;
• Deliver sustainable revenue growth and profitability improvements.

Pricing, Forecasting & Performance Analysis

• Develop regional pricing strategies;
• Monitor sales KPIs and profitability across the region;
• Manage forecasting, budgeting and pipeline planning;
• Analyse commercial performance and identify opportunities for improvement;
• Support credit management and collection activities when required.

Market Intelligence & Product Development

• Monitor market developments, customer needs and competitive activities;
• Conduct market research and identify emerging trends;
• Provide valuable feedback regarding product performance and market requirements;
• Contribute to future product development and product improvement initiatives.

Reporting & Internal Stakeholder Management

• Prepare and present sales, revenue and forecast reports;
• Work closely with international management teams;
• Provide accurate business insights and recommendations based on market data;
• Support exhibitions, trade fairs, product demonstrations and training events.

Drive business growth across key Western European marketsJoin a globally growing manufacturer with significant autonomy

The successful candidate will bring a strong combination of international sales leadership, dealer management experience and commercial acumen.You have:

• Bachelor's degree or equivalent commercial experience;
• Proven experience within agricultural machinery;
• Demonstrated success managing distributors, importers and dealer networks internationally;
• Track record of achieving and exceeding sales targets across multiple countries;
• Strong understanding of pricing strategies, forecasting and commercial performance management;
• Experience with business development and market expansion initiatives;
• Excellent negotiation, stakeholder management and relationship-building skills;
• Strong analytical and strategic thinking capabilities;
• Fluency in English, French would be a plus
• Willingness to travel extensively throughout Western Europe;
• Valid driver's licence and eligibility to work within the European Union.

KIOTI is a globally recognized manufacturer of agricultural and compact utility equipment, known for delivering innovative, reliable and high-quality machinery solutions. With continued investment and growth across Europe, KIOTI is further strengthening its commercial presence and dealer network throughout Western Europe.To support this expansion, KIOTI is looking for an experienced Area Sales Manager who can develop existing partnerships, identify new business opportunities and drive sustainable revenue growth across the region.

In Return, KIOTI Offers

• A highly visible international sales role;
• Significant autonomy and entrepreneurial responsibility;
• The opportunity to influence commercial strategy across Western Europe;
• An international and growth-oriented working environment;
• Competitive salary package including attractive secondary benefits;
• Home-office based position with flexibility and autonomy;
• Long-term career development opportunities within a globally expanding organisation.