Product Marketer

Booking Experts France; Enschede; Hybrid; EUR 60,000 - 80,000; Full time

Benefits offered by this job

MacBook

Large screen

Sit-stand desks

Bike plan

Hybrid work Enschede

Daily team lunch

25 vacation days

Annual raise

Job summary

Booking Experts is seeking a Product Marketer to turn complex technology into clear value for recreation businesses. You’ll translate updates into stories, create customer content, and support go-to-market efforts with Sales and Marketing teams.

You’ll collaborate with Product, Sales, Customer Success and Marketing to ensure the right audience sees the right message, translating feedback into improved messaging and features for a growing European customer base.

Qualifications

• A bachelor’s or master’s degree in Marketing, Communication, Business Administration, or a related field.
• At least 3 years of experience in product marketing, preferably in SaaS or technology.
• Excellent written and spoken Dutch and English.
• You are comfortable working with data to support your decisions.
• You live in the Enschede/Zwolle area and enjoy working in a down-to-earth team where people take initiative and get things done.

Responsibilities

• Tell the story behind our product and ensure alignment with Product, Sales, Customer Success and Marketing.
• Translate product updates into clear stories and create customer stories and whitepapers.
• Provide Sales with materials for demos and customer conversations.
• Ensure messaging communicates the value and solves customer problems.

Skills

Storytelling

Data-driven decisions

Cross-functional collaboration

Education

Bachelor's or Master's in Marketing/Comm/Business Admin

Job description

As a Product Marketer, you turn complex technology into clear value for recreation businesses. You help our users understand why our product software matters and make sure new features reach the right audience with the right message.

What you'll do

As a Product Marketer at Booking Experts, you help tell the story behind our product. You work closely with Product, Sales, Customer Success and Marketing to make sure everyone understands the value we create for our customers.

You translate product updates into clear stories, create customer stories and whitepapers, and help bring new features to market. You make sure Sales has the right materials to explain our product during demos and customer conversations.

You don’t just look at what a feature does, but why it matters. What problem does it solve? How does it help recreation businesses run their operations better? You use customer feedback and data to improve our messaging and make sure we communicate the right things to the right audience.

What you get

• A competitive salary + 10% salary increase after 1 year
• A MacBook and large screen
• Sit-stand desks and a bike plan
• Hybrid working from our office in Enschede
• A daily shared lunch with your team
• 25 vacation days and an annual salary increase

About Booking Experts

Booking Experts is an international software platform that helps recreation businesses manage and improve their operations. Our products, BEX PMS, CMS, and smart integrations, help holiday parks, recreation companies, hotels, and rental organizations manage their reservations, operations, and finances in one cloud-based platform.

We are growing across Europe and are building a team that helps bring our product to more customers and markets.

What you bring

You enjoy turning complex information into clear stories. You understand that good product marketing is about connecting customer needs, product features and the right message.

• A bachelor’s or master’s degree in Marketing, Communication, Business Administration, or a related field
• At least 3 years of experience in product marketing, preferably in SaaS or technology
• Excellent written and spoken Dutch and English
• You are comfortable working with data to support your decisions
• You live in the Enschede/Zwolle area and enjoy working in a down-to-earth team where people take initiative and get things done.

Our origins and growth

Our origins lie with Expert Webdesign, where we developed websites for all kinds of companies, including recreation entrepreneurs. We repeatedly encountered the same problem: the websites were far ahead of the market and competition, but lacked the ability to book a vacation directly through the website. Customers had to contact the reception desk by phone or switch to external booking platforms. We thought this could be done better and more easily.

That's why we sat down with all kinds of parties, such as receptionists, park managers, technical services, cleaners, barrier operators, and management, to identify the bottlenecks from various perspectives. The result was the development of an innovative reservation system that integrates all the essentials for recreation companies. That's how Booking Experts came into being in 2011. Our booking platform has grown to become the go-to platform for holiday parks, campsites, and hotels in various countries.

To meet growing demand, we established our marketing agency Booking Boosters in 2017. This enables us to help our customers increase their online sales and stimulate their growth. Through effective and performance-based marketing techniques, such as SEO, SEA, Affiliate Marketing, and Social Media, we help holiday parks grow and flourish!