Product Manager (Monetization) Amsterdam

Poki; Amsterdam; Hybrid; EUR 110,000 - 150,000; Full time

Benefits offered by this job

Hybrid work policy

Learning budget €2,000

Travel reimbursement

25 days vacation

Work-from-home budget €2,000

Office perks (breakfast/lunch)

Job summary

Poki is a fast-growing tech scale-up focused on free-to-play web games. As Senior Product Manager for Monetisation & Adtech, you will own the advertising and in-game monetisation strategy for Poki's platform, shaping revenue per player and per impression while evolving ad formats and integrations.

You'll work with engineers, developers, data and business teams to ship improvements that help developers earn money, attract advertisers and keep players engaged with a great free experience.

Qualifications

• 6+ years in product management, incl. 2–3 years in online advertising/monetisation
• Able to explain monetisation concepts to engineers
• Highly analytical with data-driven prioritisation
• Focused on revenue outcomes and developer earnings
• Excellent stakeholder alignment across engineering, data and commercial teams
• Strategic, agile, iterative mindset with early idea validation
• Familiarity with gaming ecosystems or game design
• Experience with in-game ad UX or playable ad formats

Responsibilities

• Own the adtech and monetisation roadmap end-to-end
• Improve SDK and ad stack to boost revenue and user experience
• Collaborate with developers worldwide to improve monetisation performance
• Research how adtech is evolving to find opportunities for brands and advertisers
• Align engineering, data and commercial teams to ship meaningful improvements

Skills

Product management

Monetisation

Programmatic

Analytics

Stakeholder mgmt

Agile

Gaming experience

Technical literacy

Strategic thinking

Tools

Google Ad Manager

Header bidding

Prebid

SSP

Job description

Poki is a fast-growing tech scale-up on a mission to build the ultimate online playground for casual web games. We have over 100 million monthly players and a thriving community of 500+ game developer teams. We believe sustainable advertising is the best way to keep high-quality games free and accessible across devices. As our Senior Product Manager for Monetisation & Adtech, you'll define how advertising works on Poki for players, developers and advertisers.

What this job is about

You'll own the product strategy for advertising and in-game monetisation on the Poki platform. That includes improving revenue per player and per impression, and evolving our in-game ad formats and integrations. It also means improving our SDK and ad stack, and shaping how advertisers interact with our supply. You'll collaborate across engineering, developer relations, data and business teams. Together you'll ship improvements that help developers earn money, advertisers reach relevant audiences, and players enjoy a great free-to-play experience.

Your work will directly affect 100 million monthly players, 500+ developers and global advertisers. You'll own a critical revenue pillar for the company and build deep knowledge of multi-sided platform dynamics and adtech economics. You'll join a diverse, talented and self-motivated team where autonomy is real, bureaucracy is minimal and experimentation never stops. There's no formal hierarchy, and you'll have a high degree of personal responsibility and freedom.

A roadmap you own end to end. You'll own the adtech and monetisation roadmap, from opportunity discovery and experimentation to rollout.

Ad integrations that work for everyone. You'll evaluate and improve in-game and display/video ad integrations to optimise revenue, user experience and advertiser win rates. Every change touches players, developers and advertisers at once, and you'll balance the needs of all three.

Better results with developers. You'll collaborate with game developers worldwide to improve SDK adoption and in-game monetisation performance.

A clear view of the adtech landscape. You'll research how adtech is evolving to find opportunities and advantages for brands and advertisers.

Poki's long-term monetisation strategy. You'll contribute to Poki's long-term monetisation strategy, business model and platform economics. That includes building buy-in for a vision that goes beyond optimising today's methods and unlocks new revenue streams.

You

Have 6+ years of Product Management experience, including 2-3 years in online advertising, programmatic or monetisation. For example, Google Ad Manager, header bidding, SSPs or Prebid.

Are technically literate. You can explain monetisation concepts to engineers and understand integration constraints.

Are highly analytical. You're comfortable with experimentation, metrics and data-driven prioritisation.

Are motivated by revenue outcomes. You care about improving developer earnings and platform economics.

Are an effective stakeholder operator. You align engineering, data and commercial teams to ship meaningful improvements.

Think strategically while working in an agile, iterative way. You validate ideas early.

Familiarity with gaming ecosystems or game design

Experience with in-game ad UX or playable ad formats

We believe great work comes from feeling supported, trusted, and able to grow. Alongside meaningful professional development in the position mentioned above, we offer:

A competitive salary, with annual performance reviews.

Flexible working hours and a culture that genuinely supports a healthy work-life balance.

€2,000 annual Learning & Development Budget for courses, training, and learning.

Travel cost reimbursement for employees living outside of Amsterdam.

25 days of paid vacation per year, plus additional discretionary days.

Hybrid work policy, with time split between home and our office, and the option to work from anywhere for up to 4 weeks per year.

State-of-the-art equipment, plus a €2,000 work-from-home budget.

Free breakfast, daily catered lunch, and fresh coffee and drinks in our pet-friendly office at Spui, in the heart of Amsterdam!