Product Director, Shine Advisor

Shine; Amsterdam; On-site; EUR 140,000 - 200,000; Full time

Job summary

Shine Advisor is seeking a Product Director to own the CPA experience in the global product. This builder role drives launches to a full CPA solution and partners with CPAs and Shine teams.

You will lead cross-functional teams across Collaboration, Production, Audit, Integrations and Practice Management, pushing AI-native capabilities while ensuring transparency and control. Location: Amsterdam, NL.

Qualifications

• Experience leading product teams in complex B2B SaaS environments.
• Solid accounting or bookkeeping domain knowledge.
• Able to ship across zero-to-one and one-to-n phases.
• Experience with AI-enabled product development.
• Fluent in English; French is a plus.

Responsibilities

• Own the Advisor Global product strategy and roadmap end-to-end.
• Lead and develop product teams with a high bar for outcomes.
• Drive real discovery with CPAs to validate problems.
• Shape AI‑native approach for accounting workflows.
• Orchestrate with Core Accounting, Pre‑Accounting and other Advisor areas to deliver a coherent experience.
• Track metrics like active CPAs, revenue, and adoption.

Skills

Product leadership

B2B SaaS

Accounting knowledge

AI fluency

Cross-team ownership

English fluent

French beneficial

Job description

About Shine

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

About Shine

Shine is the financial copilot for entrepreneurs and small business owners. Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and 15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal.

Your Hiring Experience Matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

The Advisor Global at Shine

The Advisor Global area is building the future for CPAs in Shine. Our vision is that accountants can transform from being bookkeepers to actual advisors - and we get there by automating the manual work and providing proactive, real-time insights in a collaborative platform shared by CPAs and their clients.

We're building an AI-native product for accountants covering the full CPA journey: collaborating with clients, collecting documents, producing the accounting, verifying its quality, running the firm etc. Everything is built modular with open APIs and integrated into the wider Shine and Cegid ecosystem, starting in France and designed to scale across Europe. The area consists of 5 product teams: Collaboration, Production, Audit, Integrations and Practice Management each led by a trio of Product Manager, Engineering Manager, and Product Designer.

This is a rare opportunity to shape a new product category from the inside, with the reach and domain depth of Europe's accounting leader behind you.

Job located in The Netherlands, Amsterdam

Your Role as Product Director, Shine Advisor

As Product Director, Shine Advisor, you own the product direction for the CPA experience in the global product. This is a builder's role - you are responsible for taking a young product from first launches to a full CPA solution.

What You Will Be Doing

• Own the Advisor Global product strategy and roadmap end-to-end - sequence what gets built when across day-to-day accounting, collaboration, integrations, and practice management, balancing near‑term launches with the long‑term platform bets.
• Lead and develop your product teams - support and challenge your PMs and their teams across the area. Set a high bar for outcome‑focused discovery and delivery.
• Drive real discovery with CPAs - we validate problems with accountants directly, from shadowing monthly closings to usage analysis, and build what earns their trust rather than working from a feature backlog.
• Shape our AI‑native approach – decide where AI genuinely transforms accounting workflows and where the conservatism of the profession demands transparency and control.
• Orchestrate across the ecosystem – partner closely with the Core Accounting, Pre-Accounting areas in the global product as well as the other Advisor areas in France and Spain focusing on the local products to deliver a coherent experience for CPAs and their clients.
• Track what matters - active CPAs and end‑clients, revenue, and the adoption and efficiency metrics that show accountants are winning back time.

What You Will Bring

• You have led product teams building complex B2B SaaS products - ideally in accounting, fintech, or adjacent domains.
• You have a solid accounting or bookkeeping domain knowledge and understand double‑entry bookkeeping.
• You are a product leader - you give your PMs real ownership, set outcome‑based goals, and raise the quality of discovery and delivery without becoming the bottleneck.
• You are a builder who thrives in the zero‑to‑one and one‑to‑n phases - launching new products, finding product‑market fit with demanding professional users, and scaling what works.
• You are AI‑fluent across the board - you use AI tooling in your own workflow, you think critically about where AI changes what accounting software should do, and you can shape product bets where AI is a core capability.
• You hold the tension between shipping near‑to‑one and building a platform for scale - and make deliberate trade‑offs rather than defaulting to one or the other.
• You are comfortable owning cross‑team and cross‑area dependencies and sequencing under pressure.
• You communicate with precision - with engineers on system design, with accountants on workflow needs, and with leadership on strategic trade‑offs.
• You are fluent in English; French is a plus.

Equal Opportunity Employer

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

Department: Product & Technology Role: Product Locations: Amsterdam, Copenhagen, Berlin

Our Recruitment Process

1. A 30' first call with Recruiting Partner to get to know you better and share more about Shine.
2. A 45' interview with the Hiring Manager to discuss your past experiences and the role we are offering.
3. A 45' business case presentation to highlight your skills and give you a hands‑on feel for the role.
4. A 30' team introduction, followed by a soft skills interview to see how we can best support your growth at Shine.