PR & Influencer Marketeer

WE Fashion; Utrecht; Hybrid; EUR 42,000 - 60,000; Full time

Benefits offered by this job

Travel allowance

25 vacation days

8% holiday pay

Shopping discount

Pension scheme

Collective insurances

Laptop for hybrid work

Job summary

WE Fashion in the Netherlands is seeking a PR & Influencer Marketeer to boost visibility through collaborations with influencers, creators and PR activities. You will identify opportunities, negotiate collaborations and translate our brand strategy into engaging partnerships.

You will manage campaigns from creator selection to content monitoring and budgets, build the WE Friends Ambassador Programme, organise PR events, handle media inquiries and collaborate with Marketing, Social and Creative

Qualifications

• Solid experience in influencer marketing, PR, partnerships or community building.

Responsibilities

• Develop and coordinate influencer campaigns from creator selection and negotiations to monitoring content, results and budgets.
• Build and manage WE Friends Ambassador Programme with long-term relationships reflecting our brand identity.
• Lead PR activities, collaborate with our PR agency, organise events and handle press/media inquiries.
• Coordinate with Marketing, Social and Creative teams to ensure activities strengthen WE’s brand identity.

Skills

Influencer marketing

PR

Partnerships

Community building

Job description

Do you scroll through Instagram and TikTok and instantly recognise which creators truly make an impact? Do you enjoy building meaningful partnerships and creating PR moments that people remember? You know what is happening, which trends matter and how to make a brand stand out with the right audience.

From influencer partnerships to inspiring PR events, you help keep WE® visible and tell stories that connect with our customers. Does this sound like your next challenge? Then we are looking for you as our new PR & Influencer Marketeer.

As PR & Influencer Marketeer, you are responsible for increasing the visibility and relevance of WE® through influencers, creators and PR activities. You build strong relationships, identify opportunities and translate our brand strategy into partnerships that inspire our target audience.

You develop and coordinate influencer campaigns from selecting the right creators and negotiating collaborations to monitoring content, results and budgets. With your commercial mindset, you build strong partnerships and maximise the impact of every collaboration.

You also build and manage our WE® Friends Ambassador Programme, creating long term relationships with creators and brand ambassadors who reflect our brand identity and resonate with our target audience.

In addition, you play an important role in PR. You work closely with our PR agency, take the lead in organising PR events and ensure our collections and campaigns receive the attention they deserve. You are also the first point of contact for press and media enquiries, handling questions professionally and in line with our brand identity.

You closely follow developments in fashion, creators and media, recognising opportunities that are relevant to WE®. Working together with colleagues across Marketing, Social and our Creative Hub, you ensure all activities strengthen and reflect our brand identity.

In this role, you report to the Marketing Manager.

Where you make impact:

• You have solid experience in influencer marketing, PR, partnerships or community building within a brand, PR agency, influencer marketing agency or a similar environment.
• You build strong relationships with influencers, creators, agencies and media, using your negotiation skills to maximise the value of every partnership.
• You have a strong affinity with fashion, trends and content, and understand which collaborations best fit our brand identity and target audience.
• You effortlessly coordinate multiple influencer campaigns, partnerships and PR events at the same time and act as a professional point of contact for external partners and media.
• You communicate confidently in both Dutch and English, enabling you to collaborate effectively with internal and external stakeholders.

We evaluate all applicants based on competencies, experience and equal pay (m/f/x).

WE WORK FOR YOU

Together with your Marketing team, you help us continue to grow and innovate every day, so naturally, we believe something should come in return. You work for WE®, WE work for you. That's why we offer:

• A salary that matches your knowledge, education and experience.
• A travel allowance, 25 vacation days, 8% holiday pay (paid monthly or annually), standard 20% shopping discount, a pension scheme and an extensive package of collective insurances.
• Annual "Moments that matter day"; An extra day off that you can use on a day with a special meaning to you.
• A laptop so you can work hybride. We believe in the power of working together in the office, but there is also room to work from home. And would you like to take a workation? You can! If you have been employed by us for 2 years, you are eligible for a sabbatical of a minimum of 8 to a maximum of 16 weeks during which we continue to pay 25% of your salary.
• The opportunity to continuously learn and develop, both professionally and personally. For example, from our WE® Academy, we offer various education and training opportunities that you need to excel with us.
• Discount on your sports membership, participate in boot camp, pilates and/or boxing lessons at a reduced rate and enjoy free fruit at our headquarters.
• Team outings, BBQs, events and more!

OVER DE VACATURE

WE WORK FOR YOU