PR & Earned Media Manager

Creative Fabrica; Amsterdam; On-site; EUR 60,000 - 90,000; Full time

Benefits offered by this job

Top tools & gear

Team events

Office library & meals

Job summary

Creative Fabrica in Amsterdam is seeking a PR & Earned Media Manager to own our earned-media presence and drive broader coverage for our AI products.

You’ll build relationships with journalists, newsletters, podcasters and creators, craft compelling stories, and work with product marketing to turn launches into news, all while shaping a repeatable PR engine.

Qualifications

• 2+ years in PR or media with demonstrable earned-media coverage.
• Excellent writing and concise media communications skills.
• Deep interest in AI, technology and creator ecosystems.
• Existing network with journalists, editors and creators.

Responsibilities

• Own the earned-media strategy and increase meaningful coverage and reach.
• Build and maintain relationships with journalists, newsletters, podcasters and creators.
• Pitch proactively with strong story angles around products, launches and industry trends.
• Create newsworthy moments using data, experiments and trends to earn attention.
• Turn launches into stories by collaborating with Product Marketing on narratives.
• Monitor coverage, measure reach and backlinks, and improve the PR engine.

Skills

Relationship building

PR experience

Curiosity

Judgment

Pitching

Storytelling

Writing

Proactivity

Media savvy

Networking

Major coverage

Creative PR

Startup experience

Job description

• Creative Fabrica is building a new generation of AI products in one of the fastest-moving and most competitive technology markets
• We want to become a company that journalists, creators, newsletters and industry voices consistently talk about
• That means going beyond traditional press releases - we want to create stories, launches, data, opinions and moments that are genuinely worth covering
• As our PR & Earned Media Manager, you will own Creative Fabrica’s earned-media presence and be responsible for increasing how often and how widely the company and our AI products are covered
• You’ll build relationships with journalists, newsletters, podcasts, creators and other influential voices across AI, technology and the creator ecosystem
• This is not a traditional corporate communications role. You won’t spend most of your time writing press releases or managing lengthy approval processes
• Your job is to find compelling stories and get them in front of the right people
• Sometimes the story is a major product launch; other times it comes from company data, an experiment, an industry trend, a strong opinion or an unusual campaign we create because we believe the internet will talk about it
• You’ll work directly with Product Marketing, our channel owners, the creative team and company leadership - with significant freedom to experiment with how we earn attention
• Own the earned-media strategy - take charge of Creative Fabrica’s PR and earned-media strategy and be accountable for increasing meaningful coverage and reach
• Build a media network - develop and maintain relationships with journalists, editors, newsletter writers, podcasters, creators and other influential voices across AI, technology and creative industries
• Pitch proactively - develop strong story angles around our products, launches, company developments and the wider AI industry, and get them in front of the right people rather than waiting to be approached
• Create newsworthy moments - continuously find ways to earn attention even when there is no major announcement, using internal data, product usage, experiments and trends to create original stories and insights
• Turn launches into stories - work closely with Product Marketing on upcoming launches and shape narratives that give journalists a genuine reason to cover them
• Ride the news cycle - spot fast-moving stories where Creative Fabrica can contribute a relevant perspective, story or expert comment
• Prepare our spokespeople - create pitches, media materials and talking points, coordinate interviews, brief spokespeople and develop thought‑leadership opportunities for company leadership
• Experiment boldly - test unconventional PR ideas, stunts, research, campaigns and collaborations with the potential to generate significant earned attention
• Track, learn and systematize - monitor what earns competitors attention, measure coverage, reach, backlinks and mentions, and build a repeatable PR engine rather than treating every opportunity as a one‑off

Benefits

• Top-Notch Tools and Gear: You’ll be equipped with everything you need: a top-of-the-line laptop, the latest collaboration tools, and stylish accessories to match.
• And a great team: We work hard and have fun together. On Fridays, we kick off the weekend together at the local bar, but there’s more; we regularly organize events and company trips, creating opportunities to bond and build meaningful connections.
• Awesome Office: Based in a beautiful office in the center, working here means delicious lunches cooked by our very own chefs, plus access to our own CF library to keep the learning going.

• Relationship-building energy - you genuinely enjoy talking to journalists, creators and industry people, you’re comfortable reaching out cold, and you can work with executives and prepare them for media conversations
• 2+ years in PR or media - professional experience in PR, earned media, communications, journalism or a similar role, with demonstrable earned-media coverage to show for it
• Curiosity and judgment - a strong interest in AI, technology and the creator ecosystem, paired with sound judgment around reputation, sensitive topics and public communication
• Pitching and storytelling skill - experience developing and pitching compelling story angles, and turning complex products or technology into simple, compelling narratives
• Excellent writing - sharp written and spoken English, particularly concise pitches and media communications
• Relentless proactivity - you don’t wait for a press release or launch, you’re persistent when you hear no, and you move fast enough to capitalize on opportunities while they’re still relevant
• Media savvy - a strong understanding of how journalists and modern media organizations operate, and of what makes something genuinely newsworthy
• An existing network - relationships with journalists covering AI, technology or startups, or across AI creators, newsletters and independent media
• Major coverage wins - experience securing coverage in major international technology or business publications, or across podcasts, newsletters and creator media
• Creative PR experience - data-driven PR stories, original research, reactive/newsjacking PR, or unconventional campaigns and stunts
• Startup context - experience in AI, SaaS or consumer technology, in a startup or scale-up, or agency experience combined with a desire to move in-house and own outcomes directly