Operator Marketing Lead - Care, Canteens & HMR

Unilever; Rotterdam; Hybrid; EUR 70,000 - 100,000; Full time

Job summary

Unilever is seeking an Operator Marketing Manager for Care&Cure, Canteens & Home Meal Replacements in Rotterdam. You will lead the Operator Conversion Team and drive omnichannel campaigns to grow our operator base and boost loyalty across three segments.

You will collaborate with trade and digital marketing, customer development, and Chefs to deliver the IBP and execute data-driven programs. This role requires strong leadership, strategic thinking, and fluency in Dutch and English.

Qualifications

• 5-10 years in marketing, preferably in foodservice.
• Proven customer-centric sales funnel and content creation expertise.
• Strong digital marketing skills: lead gen, SEO, conversion optimization.
• Data-driven with PowerBI and Adobe Analytics; translate insights to action.
• Experience managing projects and stakeholders in fast-paced environments.
• Excellent presentation and communication skills; fluent in Dutch and English.

Responsibilities

• Lead the Operator Conversion Team to develop an Integrated Business Plan for Care&Cure, Canteens and HMR.
• Develop and execute end-to-end omnichannel campaigns to deliver IBP objectives.
• Build and manage partner ecosystems to increase reach and brand credibility.
• Drive customer-focused activities for large chains with the Account team.
• Identify market trends and translate insights into relevant activities.
• Continuously evaluate and optimize performance across segments.
• Own and optimize the OCT marketing budget.

Skills

Foodservice passion

Marketing experience

Sales funnels

Content creation

Digital marketing

Stakeholder management

Presentation skills

Dutch & English fluency

Tools

PowerBI

Adobe Analytics

Job description

Unilever is seeking an Operator Marketing Manager for Care&Cure, Canteens & Home Meal Replacements in Rotterdam. You will lead the Operator Conversion Team and drive omnichannel campaigns to grow our operator base and boost loyalty across three segments.

You will collaborate with trade and digital marketing, customer development, and Chefs to deliver the IBP and execute data-driven programs. This role requires strong leadership, strategic thinking, and fluency in Dutch and English.