Online Marketer (B2B)

Sgnm; Arnhem; Híbrido; EUR 42.000 - 66.000; Jornada completa

Descripción de la vacante

Sgnm in Arnhem is seeking an Online Marketer (B2B) to turn strategy into running campaigns. You will work on tactical and operational aspects, translating plans into omnichannel initiatives that drive client results.

As part of a small team, you will tailor campaigns across channels for medium-sized and large B2B accounts, coordinating messaging and timing to support the clients' goals. 32-40 hours per week with a focus on practical execution.

Formación

• Develop omnichannel campaigns aligned with client goals.
• Translate strategy into actionable tactics.
• Deliver campaigns that generate inquiries and introduce products to market.

Responsabilidades

• Translate strategy and tactics into running campaigns.
• Ensure campaigns help clients reach their goals.
• Coordinate across channels to reinforce the message and maximize impact.

Conocimientos

Strategic thinking

B2B marketing

Omnichannel campaigns

Educación

HBO/WO level of thinking and working

Descripción del empleo

Support B2B companies with strategic omnichannel campaigns.
We help medium-sized and large (inter)national companies in Construction, Real Estate, Installation & Industry with strategic omnichannel marketing campaigns. Manufacturers, wholesalers, service providers: that is our business.

Our clients usually come to us with a specific challenge. How do we generate more inquiries? How can we introduce our new product to the market? How do we reach a very specific B2B target audience? We devise an approach for this. We start with the strategy, translate it into tactics, and the tactics into what is actually visible every week in the deployed marketing channels. Always focused on the client's marketing goals, and behind that, their business objective.

That is where you come in as an Online Marketer (B2B) : on the tactical and operational side. You translate the strategy and tactics into perfectly running campaigns, and ensure they help the client reach their goal.

What do we mean by 'omnichannel campaigns'?
It means that we don't look at individual channels, but at a client's entire marketing strategy. For example: print advertisements in a trade journal, with a meta-campaign running alongside at the right time. A lead generation strategy with Google Ads underneath. Channels are tailored to the target audience. You deploy them in such a way that they reinforce each other and achieve the goals.

• Arnhem
• HBO/WO level of thinking and working
• 32-40 hours