Nordics Media Relations Leader - Strategic Communications

NIKE; Hilversum; On-site; EUR 120,000 - 160,000; Full time

Job summary

Nike is seeking a Lead Professional Media Relations, Nordics to shape narratives and strengthen connections across the Nordic region, including the Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway, Finland and Iceland.

You will drive integrated communications strategies, engage with media and stakeholders, and advise regional leadership while collaborating with Brand Marketing and cross-functional teams to advance Nike's purpose-driven narratives.

Qualifications

• Extensive experience in communications, public relations, media relations or strategic communications.
• Proven ability to lead internal and external communications strategies within complex organizations.
• Experience in multinational corporate or agency environments.
• Strong executive communications and stakeholder management skills.
• Excellent written and verbal communication with adaptable messaging for diverse audiences; Dutch preferred.

Responsibilities

• Develop integrated communications plans aligned to business priorities across the Nordic region.
• Lead internal and external communications programs with consistent messaging.
• Serve as trusted communications advisor to Nordic Leadership Team.
• Build relationships with media, influencers and external stakeholders.
• Partner with Brand teams to amplify marketplace initiatives and storytelling.
• Drive employee communications aligning teams with business priorities.
• Protect Nike's reputation through proactive issues management.
• Identify cultural insights and storytelling opportunities for Nordic consumers.
• Support executive visibility and leadership communications across the region.
• Manage agencies and partners to deliver measurable impact.
• Foster authentic connections between Nike, sport communities, consumers and employees.

Skills

Media relations

Executive communications

Stakeholder management

Storytelling

Dutch language proficiency

Nordic market knowledge

Cross-functional collaboration

Cultural fluency

Job description

Nike is seeking a Lead Professional Media Relations, Nordics to shape narratives and strengthen connections across the Nordic region, including the Netherlands, Belgium, Luxembourg, Denmark, Sweden, Norway, Finland and Iceland.

You will drive integrated communications strategies, engage with media and stakeholders, and advise regional leadership while collaborating with Brand Marketing and cross-functional teams to advance Nike's purpose-driven narratives.