Mobile Paid User Acquisition Manager

Jobgether; Nederland; Remote; EUR 80,000 - 120,000; Full time

Benefits offered by this job

Remote work flexibility

Home office support

Education budget

Annual leave 24 days

Job summary

Jobgether is seeking an experienced Mobile Paid User Acquisition Manager for remote work within the EU. You will manage campaigns across major social platforms, Google Ads, and mobile DSPs, leveraging MMPs and SKAdNetwork to drive measurable growth for a varied portfolio of apps and brands.

You will own end-to-end campaigns, develop data-driven strategies, and collaborate with clients, founders, and the marketing team.

Qualifications

• 3+ years of proven experience managing paid user acquisition channels for mobile applications.
• In-depth knowledge of leading Mobile Measurement Partner platforms (Adjust, AppsFlyer, Branch, Kochava).
• Strong understanding of mobile tracking, attribution, and campaign measurement.
• Experience with Apple's SKAdNetwork (SKAN).
• Familiarity with BI/reporting tools (Excel, Data Studio, Tableau).
• Strong reporting skills and ability to translate data into insights for optimization and clients.
• Excellent presentation skills and proficiency with Google Slides, PowerPoint, etc.
• Attention to detail and a proactive, entrepreneurial mindset.
• Collaborative approach and willingness to share expertise with team and community.

Responsibilities

• Own mobile paid acquisition campaigns from setup to reporting, optimization, and client communication.
• Set up, manage, and optimize campaigns across Facebook, Instagram, X, Snapchat, TikTok and other major platforms.
• Plan and manage Google Ads and Apple Search Ads campaigns.
• Launch and optimize campaigns across mobile DSPs (AppLovin, Moloco, Mintegral, Kayzen, Unity).
• Coordinate MMP setups for accurate tracking and measurement.
• Create and maintain performance reports using Google Sheets, Data Studio, Tableau, etc.
• Develop creative briefs and work with the graphics team; source UGC creators.
• Explore AI-powered tools to improve creative production and workflows.
• Communicate campaign results and trends clearly to clients; own account KPIs.
• Advise on measurement topics (SKAN, attribution, integrations); identify risks and corrective actions.
• Share knowledge with the team and participate in industry visibility activities.

Skills

Mobile UA

MMP platforms

SKAdNetwork

Analytics reporting

Excel/BI tools

English fluent

Client communication

Campaign optimization

AI creative tools

Tools

AppsFlyer

Adjust

Branch

Kochava

Google Ads

Apple Search Ads

Facebook Ads

Unity Ads

Moloco

AppLovin

Mintegral

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Mobile Paid User Acquisition Manager based in Netherlands.

We are looking for an experienced mobile performance marketing specialist to manage and scale paid user acquisition campaigns across a diverse portfolio of mobile applications. You will work with subscription apps, mobile games, and established brands, helping them acquire valuable users and achieve measurable growth. The role combines hands-on campaign management, data analysis, creative strategy, and client consulting. You will work across major social advertising platforms, search channels, and mobile demand-side platforms while continuously improving campaign performance. You will also explore AI-powered tools and new creative approaches to make acquisition activities more effective. Joining an international and fast-growing team, you will have the autonomy to own your accounts, influence client results, and deepen your expertise in mobile growth.

Accountabilities

You will take ownership of mobile paid acquisition campaigns from setup and execution through reporting, optimization, and client communication. Your main responsibilities will include:

• Paid campaign management: Set up, manage, and optimize performance advertising campaigns across Facebook, Instagram, X (Twitter), Snapchat, TikTok, and other major social platforms.
• Search advertising: Plan and manage campaigns through Google Ads and Apple Search Ads.
• Mobile DSP management: Launch, monitor, and optimize campaigns across mobile demand-side platforms such as AppLovin, Moloco, Mintegral, Kayzen, and Unity.
• Measurement and attribution: Coordinate Mobile Measurement Partner (MMP) setups to ensure accurate tracking and reliable campaign measurement.
• Performance reporting: Create and maintain reports using Google Sheets, Google Data Studio, Tableau, and other reporting or business intelligence tools, tracking performance against relevant KPIs.
• Campaign optimization: Continuously analyze acquisition and retargeting campaigns, identify opportunities for improvement, and implement strategies aligned with client business objectives.
• Creative strategy: Prepare creative briefs for the graphics team and ensure campaigns are supported by fresh, relevant advertising assets.
• Creator sourcing: Use user-generated content (UGC) platforms and tools to identify suitable creators who can promote clients' applications.
• AI and innovation: Explore AI-powered tools to improve creative production and advertising workflows.
• Client communication: Independently address client questions about campaign performance, setup, and results, explaining trends and key performance indicators clearly.
• Account ownership: Take responsibility for account targets and KPIs, identify potential risks early, and propose concrete corrective actions.
• Tracking and analytics consulting: Advise clients on measurement topics, including SKAdNetwork (SKAN), MMP integrations, attribution, and tracking.
• Knowledge sharing: Contribute to team learning and industry visibility through knowledge sharing, content creation, and speaking opportunities.

Requirements

You bring hands-on experience in mobile paid user acquisition, a strong understanding of measurement and attribution, and a proactive approach to campaign performance. You should be comfortable managing client relationships, presenting insights, and taking ownership of measurable results. The key requirements include:

• At least 3 years of proven experience managing paid user acquisition channels for mobile applications.
• In-depth knowledge of leading Mobile Measurement Partner platforms, such as Adjust, AppsFlyer, Branch, and Kochava.
• Strong understanding of mobile tracking, attribution, and campaign measurement.
• Practical experience setting up and working with Apple's SKAdNetwork (SKAN).
• Familiarity with Excel, Google Data Studio, Tableau, or other business intelligence and reporting tools.
• Strong reporting skills and the ability to translate campaign data into actionable insights for both optimization and client communication.
• Good presentation skills and confidence using Google Slides, Keynote, or PowerPoint.
• Strong attention to detail and a continuous improvement mindset.
• Excellent organizational skills, with the ability to track priorities, meet deadlines, and communicate potential delays or risks proactively.
• An entrepreneurial mindset, with the initiative to identify opportunities and propose solutions.
• A collaborative approach and enthusiasm for sharing expertise with colleagues and the wider mobile marketing community.
• Fluent English; additional languages are an advantage.
• Nice to have: Basic understanding of App Store Optimization (ASO) strategies.
• Nice to have: Experience with AI and creative tools such as Claude, Canva, Midjourney, and CapCut.

Benefits

• Remote work flexibility: Work remotely within the European Union.
• Home office support: Receive support for your remote working setup.
• Professional development: Access mentoring sessions and guidance to support your career growth.
• Education budget: Funding for courses, conferences, and professional certifications.
• Annual leave: 24 days of vacation per year.
• Competitive compensation: Base salary combined with performance-driven commission.
• Vouchers and discounts: Access additional employee perks and savings.
• Autonomy and ownership: Enjoy a high level of responsibility with minimal bureaucracy.
• Direct access to leadership: Collaborate closely with founders and key decision-makers.
• Contract details: 12-month fixed-term contract, with a full-time commitment of 40 hours per week.
• Start date: As soon as possible.

How Jobgether Works

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

Why Apply Through Jobgether?

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We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.