Marketing Manager bij NXT Museum

Banenbingo; Amsterdam; Hybrid; EUR 70,000 - 90,000; Full time

Benefits offered by this job

Museumkaart

Hybrid work arrangement

Employee benefits

Job summary

Nxt Museum is seeking a Marketing Manager in Amsterdam to lead all marketing activities and shape the strategy while hands-on with content creation, campaigns, and performance optimization. You will report to Management weekly, driving brand building and commercial results, with scope to hire, manage a growing team and work with agencies.

The role combines strategic planning with hands-on execution across paid media, email, social, and PR, fostering a culture of experimentation and growth within

Qualifications

• 3+ years of marketing experience with success in strategy and execution.
• Proven expertise in data-driven marketing: tracking, analytics, email strategy, segmentation.
• Strong copywriting and content creation across formats.
• Experience managing paid media campaigns and working with agencies.
• Understanding of brand values and how to communicate authentically.
• Hands-on, resourceful marketer who can write copy, create basic designs, and post content.
• Solid project management: handle multiple initiatives and deadlines.
• Startup/scale-up experience is a plus, with comfort in ambiguity.
• Fluent in English (verbal and written).
• Right to work in the EU.

Responsibilities

• Develop and own the comprehensive marketing strategy for Nxt Museum, covering B2C and B2B and owned/earned channels.
• Report weekly on marketing performance, strategy progress, and commercial impact.
• Hire, build, and manage the marketing team as we scale.
• Manage the marketing budget with monthly reporting and forecasting.
• Create and execute compelling content across email, social, website, and paid campaigns.
• Write engaging copy that communicates Nxt’s vision and drives visitor engagement.
• Create or direct basic visual content; design skills are a plus.
• Oversee community-building across earned and owned channels.
• Collaborate with the digital media agency to plan, execute, and optimize paid campaigns.
• Coordinate with PR agencies for local and international press coverage.
• Develop and oversee the media plan with media partners.
• Work with curatorial, operations, and events teams to align marketing efforts.

Skills

Marketing strategy

Data-driven marketing

Copywriting

Paid media management

Brand development

Project management

Startup experience

English fluency

Job description

Nxt is an experimental art space dedicated to immersive experiences at the intersection of art, science, and technology. We commission and present groundbreaking installations by pioneering living artists, exploring how technology shapes humanity and how it might shape our future.

About the Role

The Marketing Manager will lead all marketing activities for Nxt Museum. You’ll formulate the marketing strategy while staying hands-on with content creation, campaign execution, and performance optimisation.

You’ll report directly to Management on a weekly basis, driving both brand building and commercial results.

We are looking for an all-rounder: someone who writes compelling copy, creates visual content, and steers our paid media agency toward results. A hands-on and data-driven marketing professional, who loves culture and is not afraid of change.

Key Responsibilities

• Develop and own the comprehensive marketing strategy for Nxt Museum, covering B2C and B2B initiatives, owned and earned channels
• Report weekly to Management on marketing performance, strategy progress, and commercial impact
• Hire, build, and manage the marketing team as we scale
• Manage the marketing budget with monthly reporting, forecasting, and optimisation
• Craft and execute compelling content across all channels: email, social media, website, and paid campaigns
• Write engaging copy that communicates Nxt’s vision and drives visitor engagement
• Create or direct basic visual content – design skills are a plus, resourcefulness is essential
• Manage the community building strategy through earned and owned channels, building a loyal audience
• Work closely with our digital media agency to strategise, execute, track, and optimise paid campaigns week-by-week
• Manage PR agencies to drive local and international press coverage for exhibitions, events, and Nxt as an institution
• Develop and oversee the media plan, including negotiating and liaising with media partners
• Work closely with all Nxt Museum teams (curatorial, operations, events) to ensure marketing efforts are aligned and streamlined across the business.

Role requirements

• 3+ years of relevant marketing experience, with demonstrated success in both strategy and execution
• Proven expertise in data-driven marketing: performance tracking for online campaigns, analytics interpretation, email strategy, customer segmentation
• Strong copywriting and content creation skills; ability to write compelling, persuasive content across formats
• Experience managing paid media campaigns and working collaboratively with agencies
• A genuine understanding of brand building and how to communicate brand values authentically
• Hands-on and resourceful: comfortable writing copy, creating basic designs, posting content, and doing whatever it takes to get results
• Project management skills: able to juggle multiple initiatives, own deadlines, and coordinate across teams and external partners
• Comfort with ambiguity and change: startup/scale-up experience is a real plus
• Passionate about culture
• Curious, open-minded, and inclusive with a global and forward-looking mindset
• Fluent in English (both verbal and written)
• Right to work in the EU (Nxt Museum cannot offer working visas for this role)

What do we offer?

• Full-time permanent position with a fixed-term contract
• Competitive salary and employee benefits package
• The flexibility to work partly from home
• A multicultural, open minded team that welcomes new and diverse personalities, styles and self expression

Why Nxt Museum?

• Work in a start-up environment during its growth phase
• Be part of the most exciting space for new media art, a future focused museum at the forefront of art & tech
• Join an international team where being you is celebrated and appreciated
• Enjoy the perks of an annual Museumkaart
• Prioritise your well-being with a dedicated Vitality Budget
• Access to special events (e.g. ADE, Museumnacht and other cultural events)