Marketing & Business Development Intern – Market Analysis Positioning and Service Portfolio

X-CAGO; Roermond; On-site; EUR 11,000 - 18,000; Part time

Benefits offered by this job

Tuesday lunch provided by X-CAGO

Monthly team outing

Room for development

Job summary

X-CAGO is seeking a Marketing & Business Development Intern to conduct strategic market analysis and advise on expanding our service portfolio. You will research our current market position for services and explore white spots to fill with new offerings, including AI-driven products.

You will work on competitive analysis, customer value determination, and feasibility studies for new services, contributing to the company’s future strategy and pricing decisions.

Qualifications

• Pursuing HBO/WO degree in Marketing, Business Development, Management, or similar.
• Sharp analytical insight and ability to structure and present complex information.
• Independent, strong communication, B2B software/AI-driven solutions familiarity.

Responsibilities

• Research market position of services and advise on portfolio expansion.
• Analyze customer value and identify white spots in the market.
• Translate insights into concrete recommendations including pricing strategy.

Skills

Analytical thinking

Communication

Dutch and English proficiency

Education

Higher Professional Education or University in Marketing/BD/Management

Tools

Excel

Job description

We believe that great people build great companies. We’re on a mission to drive innovation that transforms industries– and we’re always looking for talented, passionate individuals to help us get there.

Marketing & Business Development Intern – Market Analysis Positioning and Service Portfolio

X-CAGO B.V. has been a leading, innovative partner in Content and Data Management for over 25 years. We provide powerful software solutions for efficiently processing, managing, and distributing content for media companies worldwide, with a strong focus on AI applications, such as AI-driven content enrichment and our Digital Archive. Your Internship Assignment: Positioning and Service Portfolio

As a Marketing & Business Development Intern, you will be given the strategic assignment to research the current market position of X-CAGO’s services and advise on the expansion of our service portfolio .

Your work is crucial for the company’s future commercial strategy.

Your assignment and responsibility:

• Competitive and Market Analysis: You conduct in-depth market research to determine X-CAGO’s positioning relative to competitors, specifically for our current service packages.
• Customer Value Determination: You analyze how our current services are experienced and identify ‘white spots’ in the market that X-CAGO can fill with new services.
• Future Services Research: You identify and research the feasibility of new potential services. This includes advising on the commercialization of our R&D projects, such as:
  • Services around the RAG Chatbot
  • Implementation and advisory services for the Digital Archive including AI applications .
  • Supporting services for our AI Integration for Content Enrichment .
• Strategic Recommendations: You translate your insights into concrete, well-founded recommendations for adjusting or expanding our service portfolio and the associated pricing strategy.

What do we ask of you?

• You are pursuing a Higher Professional Education (HBO) or University (WO) degree in Marketing, Business Development, Management, or a similar commercial-technical field.
• You have sharp analytical insight and are able to structure and present complex information.
• You are independent, strong in communication, and have an affinity with B2B software, IT solutions, and the media/publishing industry.
• You have excellent communication skills in Dutch and English. German is desirable.

What do we offer?

• A strategic, challenging internship with a direct impact on our business strategy.
• The opportunity to work with innovative, AI-driven products and technologies.
• Excellent guidance and an inspiring, informal working environment in a driven team.
• Every Tuesday a joint lunch provided by X-CAGO.
• A monthly team outing.
• Room for development and achieving career goals.